Sales Promotion Strategies for British Gas

 Marketing is the activity where in the companies are required to promote the
products and services at market place with diverse strategies. Sales promotion is one
of the prominent strategies which can be applied to marketing for the purpose of
acquiring attention of varied clients (Noonan, 2010).
 The present research study has been made on British Gas which is the country's best
recognized energy brand. In such context, researcher has been stating how personal
selling support the promotional mix of British Gas.
 Further, in the research study, discussion has been made regarding the role of sales
team within marketing strategy in context to British Gas.
 Lastly, specific product has been selected on that basis, presentation is made where
in product is promoted at market place with numerous strategies and techniques.

 British Gas is a part of Centrica Group which is a multinational company
operating business in many countries. The UK energy market is highly dynamic
and British Gas is conducting business in such market.
 Company is engaged in the supply of gas and electricity to consumers and
organizations as well and they also store gas for other providers. British Gas also
offers drain clearing services, plumbing services and home security services and
to deliver such services, the organization has high caliber staff (British Gas,
2016).

 Personal selling is one of the appropriate methods of promoting the products and services at
market place and here in the technique, the main role is played by all the sales team
representatives.
 It is considered as the most effective forms of sales promotion in which the sales team of
British Gas emphasizes on diverse aspects to sell the products properly at the market place.
 British Gas has been using varied methods for promoting the products at market place;
however the chief source used is advertisement. All the products of British Gas are promoted
at market place through advertisement and sales promotion techniques.
 Personal selling supports promotional mix because it involves the efforts of sales team in
promotion of diverse products and services (Honey, Ford and Simintiras, 2003).
 Personal selling develops better relationships among employees and customers thus; as a
result, customers can be persuaded towards all the products of British Gas.