Sales Planning and Operations

Sales Planning and Operations
TASK 1

INTRODUCTION
▪ In this section, discussion is made on understanding
the role of personal selling within the context of
marketing strategy. Here, light has been thrown on
significance of personal selling and its linkage with
promotional mix. Further, buyer behavior is
discussed within different scenario. Moreover, role
of sales team is also included in it.
▪ Apart from it, sales presentation for Nike Shoes has
been taken into account.

PROMOTIONAL MIX
▪ Promotional mix is a
sum total of different
elements that helps
company in boosting its
sales volume by
influencing large set of
customers. It supports
in reaching to
customers in different
manner through which
overall sales can be
enhanced.
PROMOTIONAL MIX
• Advertising
• Personal Selling
• Direct Marketing
• Sales Promotion
• Public Relations

PROMOTIONAL TOOLS OF BRITISH
GAS
British Gas being a prominent company in the energy sector incorporates
different set of promotional tools in order to reach to large set of customers.
Following are the list of the same
▪ Sponsorship: British Swimming Team and Southern Football League of
England.
▪ Television Advertising
▪ Telemarketing
▪ Mobile marketing
▪ Hoardings
▪ Direct Marketing