Business and Business Environment in the Sports Industry

This report discusses the different organizations and sub-sectors in the UK sports industry, along with a critical analysis of business structures and interdepartmental relationships. It also covers the analysis of one selected firm and visual mapping of their internal department. The report concludes with the impact analysis of different business structures.

BUSINESS AND BUSINESS
ENVIRONMENT
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1

MAIN BODY...................................................................................................................................3
Introduction to sub sectors and different organisation in sector..................................................3
Factsheet of selected organisation along with their details..........................................................4
Analysis for the chosen organisation and visual mapping for their internal department............6
Critical analysis of different business structures and interrelationship among internal
department...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment (BE) refers to in integration of all the factors and forces, it is sum up
of all individual, consumer requirement, business expectations. BE comprises of the set of
conditions where economic, social as well as political factors are commonly found in which the
business operation generally conducted (Chukhray and Mrykhina, 2018). It is important to
understand the BE which assist the firm to look for the better opportunities as well as identify the
certain threats and make strategies accordingly. UK based Sport industry is selected for the
present study where it will highlight the information regarding their business operability and how
they set strategies for accomplishing their desired goals. Following report will outline the
different types of firms working within sport industry, it will also discuss the factsheet for the
selected sub sector firms with their background details. Furthermore, report will discuss the
Analysis of one selected firm as how their internal department works and also covers the
information regarding impact of different business structure.
MAIN BODY
Introduction to sub sectors and different organisation in sector
UK, Sport industry plays a significant role in driving their economy where it is found that
almost £39 billion amount is come from this industry. The market size of Sport companies in UK
is growing 2.7 percent every year according to data of (2017-2022). There are different
organisations runs in this particular sector where all voluntary, public as well as private
organisations are there that contributes in driving positive changes in economy of the country
(Newman and et.al, 2020). National sport market size of UK in 2022 is $5.4bn and market size
growth is 19.2 percent. Where on the basis of the revenue sports club’s size is £13.6bn in 2022.
Archery GB a national governing body for the Olympic archery in UK, company is one of the
largest and leading sport dealing in country, where they are responsible for every four level of
the archery game within UK from elite to starting level and cooperates over 40,000 members.
Sport pursuit a UK based private sale sports website, Online retailer that aims to provide
the sporting products and services across the wide range, headquarter is located in London,
England, they are considered as sport specific flash sale online presence. Sported is one of the
leading company in UK which is also known for the development charities within country, it is
found that they have helped almost 3,000 community sport and other youth sport groups in
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country (Akpoviroro and Owotutu, 2018). There are other organisations as well like GB boxing
that is a team of the elite amateur boxer who are funded by the national Lottery, other firm which
is wheel power a national organisation that deals in wheelchair sports in UK, there main purpose
is to support the people with disabilities and to help them to improves their quality of life.
Factsheet of selected organisation along with their details
Selected
organisation
Background details,
business objectives and
Vision, mission
Products and services,
size, scope
Information related to legal
structure and stakeholders
Archery GB Leading national
governing body for
archery sport in Great
Britain and Northern
Ireland, founded in year
1861. Their vision is to
reinforce lives from
archery and their mission
is to redevelop and present
archery in next upcoming
5 years. Their business
objective is to provide
archery services to people
and to make it more
accessible sport in country.
They provide the
services like trainings
in Archery, they
provide the
membership period
where they teach
members playing
archery game.
Company size 11-50
employees and is a
non-profit type
organisation.
Company governed by the
relevant stakeholder and
members, as they are national
firm which make sure to
follow all legal aspects.
Sport pursuit UK based online retailer
most commonly known for
their discounted sporting
products and services.
Their vision is to become a
leading sporting products
multichannel retailer and
Sportswear, cycling,
equipment, accessories,
tennis, rugby and
others. Employees 51-
200 and annual
revenues is 50M -75M
in dollars.
Company has consumer,
shareholders, employee’s
stakeholder where it is also
found that they are merged
with other private sport shop
in year 28, 2022. They
follows all legal structure to

their mission is to create a
successful business by
providing better services
to consumer at optimal
range. And business
objective is to increase
their productivity and
becoming leading sports
retailer in country.
prevent from any
vulnerabilities (Syazali and
et.al, 2019).
Sported Largest network of the
community encourages
fairness and developing
the opportunities for the
young people from
physical activity and
grassroots sport. UK’s
wide charity firm which
supports the sport clubs
throughout the nation.
Charitable services to
sports club and delivers
sport for development
in all around UK. they
make sure that each
and every individual
should access the sport
services, while they
also make sure that
each participants are
treated fairly and
equally and there
should be no
discrimination based on
any factors.
Their partners are range of
different organisations that
helps them in achieving the
better equity for the young
people, communities,
employees are their major
stakeholder, they follow all
legal structure to make sure to
provide inclusive services.
Every business has different functionalities that makes sure efficient operability of
business where every department plays a crucial to make organisational desired objectives
achievable. Finance, marketing, operation, human resource is the major business function over
which the success criteria of business depends. In Archery GB marketing is done on greater
level, as they have good governance and management that leads them to achieve their set goals,
every department of the country are provided with determined goals that helps in delivering
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outcome in no time as well as with greater efficiency (Shukla and Pattnaik, 2019). Similarly, in
Sported and in Sport pursuit firm all department works together to produce desired outcome for
the organisation where they also make sure to have communication among employees in order to
give special meaning to any task.
Analysis for the chosen organisation and visual mapping for their internal department
Core business functions that are the activities which is carried out by the organisation
where major functions are administration, finances, general management, marketing, human
resources. for an instance if organisation do not have supportive culture where lack of
communication among department is seen, such organisations suffers the most. The way in
which these department work are as follows:
Finance: This department is responsible for managing the financial resources of the company,
where they also utilise the data and provides the better insight in it that can be incorporated with
better decision making of the company. Sport pursuit also maintains their finance department for
the better result.
Marketing: Department plays a crucial role in success of the organisation where they consider
as the promotional engine for the business, marketing team work together to create brand
awareness of organisation. Therefore, for the Sports pursuit, marketing team helps in presenting
product advertisement at good level so that it will increase traffic over their website.
Human resource: This business function has greater influence over the business, where they not
only limits to the recruitment program but they are also responsible for managing the employee
lifecycle within organisation (Grijalvo Martín and et.al, 2020). Employees of sports pursuit are
well managed by HR team that is why they are more passionate in their work to drive better
results for organisation.
All department works together for the sport pursuit to ensure that organisational resources
are not compromised, in such workplace culture plays a significant role that helps in cultivating
the environment where easy interaction and effective communication among team members are
found. Efficient collaboration among the different department is vital for the business, it
promotes the better flow of communication as well as working relationship between employees
also be improved which minimises the chances of conflicts in such organisation always ready to
improvise their presentable in the market. Sport pursuit organisation also allows their

departmental team to do a joint project, where every departmental member comes forward and
work in a new team to achieve the desired outcome of that particular project. It’s all depend on
what organisational structure thus company is following as well as what leadership style they are
prevailing in the company; sports pursuit also ensures that their leaders are playing better
responsibility to foster inclusive and supportive workplace environment where every individual
is allow to speak for themselves and to share their reviews in decision making process, such
environment lead the firm to accomplish their desired business objectives.
Advantages and disadvantages of better structure in organisation:
Having a culture where the interrelationship among various department is seen, such
organisation always leads in their market. Better corporate culture set the desired objectives for
the business and also makes the team more productive to work with dedication so that desired
goals can be achieved. Organisational structure enables the workforce team to share knowledge
with each other where conflict chances are always lower, in such employees gives their
maximum in delivering the better outcome. Whereas, if firm do not have proper structure than
their productivity affects the most, as in such employees are not accountable for their work as
well as they lack in motivation which affects the operability of any task.
Critical analysis of different business structures and interrelationship among internal department
There is different business structure that follows within the organisation like team based,
functional, matrix structure (Ksenofontov and et.al, 2019). Within a functional structure firm
divides into department where sales, marketing, finance works accordingly to deliver better
outcome for business, it has positive impact over business failure in management of functions
will leads to vulnerable consequences. Matrix structure also termed as multiple managerial,
accountability, it brings the skilled team members from other department that works on same
temporary project, while it is one of the confusing business structure where employees plays
multiple duties.
Interrelationship among the interdepartmental is necessary for the business, having a
corporate structure helps in providing better interaction among the team. Functional structure for
the sports organisation is better where every team member in a specific department well aware of
their roles so that firms will be able to deliver desired business objectives.
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CONCLUSION
From the above report it is concluded that business environment helps in aggregating both
internal and external aspects of the business. Above have discussed the different organisation
within the sport sector, where it detailed out the information of public, private and voluntary
organisation within sports sector. Following report illustrated the information related to
organisations and their vision, mission or background details further it has covered the analysis
of the organisation and discussed its internal department that works in harmony to produce
desired results for them. While report lastly concluded with the discussion of impact analysis of
different business structures.
REFERENCES
Books and journals
Akpoviroro, K.S. and Owotutu, S.O., 2018. Impact of external business environment on
organizational performance. International Journal of Advance Research and Innovative
Ideas in Education. 4(3). pp.498-505.

Chukhray, N.I. and Mrykhina, O.B., 2018. Theoretical and methodological basis for technology
transfer from universities to the business environment. Problems and Perspectives in
Management. 16(1). p.399.
Grijalvo Martín, M. and et.al, 2020. New business models from prescriptive maintenance
strategies aligned with sustainable development goals. Sustainability, 13(1), p.216.
Ksenofontov, A.A. and et.al, 2019, March. The use of modern management technology to
improve business efficiency. In IOP Conference Series: Materials Science and
Engineering (Vol. 483, No. 1, p. 012114). IOP Publishing.
Newman, C. and et.al, 2020. Corporate social responsibility in a competitive business
environment. The Journal of Development Studies. 56(8). pp.1455-1472.
Shukla, M.K. and Pattnaik, P.N., 2019. Managing customer relations in a modern business
environment: towards an ecosystem-based sustainable CRM model. Journal of
Relationship Marketing. 18(1). pp.17-33.
Syazali, M. and et.al, 2019. Retracted: Partial correlation analysis using multiple linear
regression: Impact on business environment of digital marketing interest in the era of
industrial revolution 4.0. Management Science Letters. 9(11). pp.1875-1886.
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