Business and Business Environment of Puma: SWOT Analysis and Recommendations

BUSINESS AND BUSINESS
ENVIRONMENT

INTRODUCTION
 The business environment is a collection and sum
of all the external and internal factors like
customers need, employees, suppliers, owners,
supply and demand, expectation, management and
many more.
 Such factors affect the operation and function of
the organization as well as how an organization
work direly as well as indirectly.

PESTLE analysis of the company
 Political factor:
It generally has important impact on international businesses such as Puma. The brands with the different
operations across the world need to be considered this factors as well as their impact on business when they form
their business strategies for the specific market. Puma is an leading global sports company generally having good
global footprint
 Economic factors:
The process of development in organization may also influence by other connected economic as well as political
elements. Particularly, Germany economic condition basically with respect to the stock exchange and issues of
monetary is particular present situation there
Traffic light chart
Particulars level
competition
Funding activity
Legal complexity
Investment opportunities

CONTD...
 Technological factors:
As Puma company is really working very hard to bring an innovation in
their sports shoes brands. It is generally huge amount in their research as
well as development
Legal factors:
 The legal factors was strictly followed by each and every company
placed at different region. If the organization didn't follow rules as
well as regulation that may be result banned by the side of government
authority.
Environmental Factor:
 The climate change is generally bringing awareness in the customer as
well as now they want innovated products which must be affordable,
aesthetic as well as best quality but it also be environmentally friendly.