Sports Marketing Manager

This document discusses the role of a sports marketing manager and explores the important priorities in life such as achieving financial stability, starting a sports academy, and retiring as a successful manager. It also examines the impact of these priorities on career choice and outlines the competencies, experience, and knowledge required for success in this field.

Running head: SPORTS MARKETING MANAGER 1
SPORTS MARKETING MANAGER
Name of student
Institution Affiliation

SPORTS MARKETING MANAGER 2
SPORTS MANAGEMENT- SPORTS MARKETING MANAGER
Important Priorities in Life
 To retire a successful, manager
 To start my football academy
 To achieve financial stability
 To lead one of the best clubs in Canada
Ranking of Life priorities
1. To lead one of the best clubs in Canada
I am an individual who is very passionate about sports. My, enrollment for this course was
largely because of my love and passion for sports. Leading one of the best clubs would be a great
achievement for me. It would not only improve my reputation in the industry, but it would also
provide me an excellent opportunity to test my skills in some of the most challenging situations.
Base on the fact that leading a major club in the country would greatly catapult my career and
offer me a unique experience, I rank this as my top priority.
2. To achieve financial stability
Largely, financials stability is one of the main reasons why people go to school; no one wants
to lead a miserable life where they can afford their necessities. Behind every career is a desire for
financial gain. Leading one of the top clubs in Canada would not make any sense if there was no
financial gain involved. I need to live a happy life; I also need to make my family comfortable
and take my kids to the best schools in the country. Well, I would not achieve any of these if I do
not have a good source of income.

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Additionally, as a sports manager, I will also need to work on my personal and professional
development from time to time. I will also need money for social opportunities. Social
opportunities are critical for my personal and professional growth. Also, they are important for
networking. Such opportunities will always come with financial expenses; therefore, they might
end up becoming a burden if I am not financially stable. Lastly, one of my desires is to have a
positive impact on society through the nurturing of talents. Fostering change in the community
will require me to have a good amount of money, which is more than enough for personal use.
3. To start my own Sports Academy
Starting my football academy is the strategy I intend to use to give back and affect the
community. Touching lives of a good number of deserving individuals and offering them
opportunities for personal and professional growth will give a greater sense of fulfillment and
joy. I believe this is my third most priority because it is not achievable if I have no reputation as
a successful sports manager or if I do not have adequate finances
4. To retire as a successful manager
Having led one of the best clubs in Canada and established my own sports academy, I would
want to leave a legacy as one of the successful managers in both my sports academy and in other
private clubs where I will have worked.
Impact of these priorities on career choice
Based on my desire to achieve financial stability, start a sports academy, lead one of the
best clubs in Canada and retire as a successful manager. I will go for a career that can enable me
to achieve these objectives. The career I choose will, therefore, have to be well paying to enable
me to achieve my financial stability objective. Also, it will have to be aligned to sports

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management to facilitate the realization of my objective to lead one of the best clubs in Canada
and leave a legacy of a successful manager
The career of choice if schooling and salary were not contributing factors
If schooling and salary were not contributing factors in my career choice, I would go for
a career in sports marketing. Partly this would be because of my passion for sports and desire to
discover talents, lead teams to great heights.
Ideal career position
My ideal career position would be a sports marketing manager. This career perfectly
aligns with my priorities. A career in sports marketing is one of the best paying careers in the
sports industry. On average, a sports marketing manager in Canada earns about $37,500
annually. With such a salary, I would achieve financial stability and meet my other objectives
dependent on money. Also, one of the responsibilities of a sports marketing manager is to
identify opportunities and challenges within each sport through collaboration with sports clubs
and coaches. Such collaborations would enable me to establish connections in the sports industry
needed to run a sports academy successfully. Through, my various engagement within my
position as a sports manager, I will get the necessary experience and exposure needed to become
a successful manager. This exposure and experience would also enable me to work with some of
the best clubs in the country, therefore, enabling me to realize my objective of leading one of the
best clubs. Therefore, a sports marketing manager career perfectly aligns with my priorities.
Competencies, experience, and knowledge
Business knowledge
One of the ideal competencies fora sports marketing manager is having business
knowledge relevant to the sports Industry. This attribute is important to enable them to analyze
marketing concepts and apply them within the context of sports organizations. A marketing

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manager is required to undertake activities linked to sponsorships, strategic market planning,
sports consumer behaviors, and public relations. Also, the responsibilities of a sports marketing
manager also revolve around concepts such as live events, revenue generation, marketing
research, and sports media. This, therefore, makes business knowledge an essential competence
for sports managers
Communication skills
Having good communication skills is one of the key competencies needed in the sports
industry. For a sports marketing manager, they may be required to work as an event planner in
special events such as entertainment, recreational and athletics. Succeeding in such roles requires
mastery of good communication skills. By having good communication skills, it becomes easier
for a sports marketing manager to communicate their ideas in a way that sparks interests and
encourage people to attend such events.
Passion for the game
Success as a sports marketing manager requires an individual to be quite passionate about
sports. This is, therefore, one of the best attributes needed to become a successful sports
marketing manager. Working as a sports marketing manager will always have its difficulties and
successes. Sometimes this may come in the form of successful or failed events. A great deal of
passion for sports, therefore, becomes a necessity, as it will motivate me to continue doing their
responsibilities in happy and difficult times.
Innovativeness
The sports field is one of the most diverse fields. The industry continues to experience
tremendous changes and rapid growth. Keeping up with these constant changes requires an
individual working in the sector to have an innovative mind. A sports marketing manager must

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always remain updated on the current issues in the industry and seek ways of adapting them. For
an individual who does not have an eye on innovation, achieving this might become a challenge.
Servant leadership
It is also an essential requirement for sports marketing managers always to prioritize the
needs of their customers. Successful sports marketing managers are individuals who understand
what a servant leader means being. Success in the industry is also dependent on an individual’s
ability to network and build relationships. Networking and building relationships are largely
dependent on good customer relations. Prioritization of customer needs is, therefore, one of the
key requirements for becoming a successful sports marketing manager
Competencies that can be met through non-classroom activities
Passion for the game can be achieved through non-classroom activities. My love for
sports is something that has been within me for the longest time. Therefore, I do not require any
special training to become passionate about sports