Sports Retail

HI. Please follow the EXACTLY ASSESSMENT CRITERIA!! Part A 500 words, Part B 1500 Words. Thank you.

PART A
Marketing plan is important for every business because it helps organisation to
implement strategies and take decision effectively in proper manner. It is useful for
organisation because it helps in determining the future perspective of business. JD sports
prepare their marketing plan with proper consideration and by conducting market research.
To conduct marketing plan in proper manner skills as well as knowledge is required so that
concept is being understood by everyone in proper manner. In this market plan literature,
secondary data and research/findings have been discussed.
Marketing plan-
Vision- Main vision of JD Sports is to be the global retailers in fashion as well as
sports. This vision statement is necessary for business because it defines the future goals of
which are to be achieved by firm.
Mission- JD Sports mission is to provide quality of products to customers and acquire
larger market share growth. It is necessary to know what is to be achieved by firm because
without any mission it is not possible for organisation to carry put their functions properly
within the management.
Objectives- In marketing plan, it is crucial to examine the objectives in which short
term and long term are defined.
JD Sports objectives are-
To deliver product in market with good quality.
To maintain customer relationship management so that goodwill of firm increases.
To acquire large market share growth and generate profit for business.
Marketing strategy- In marketing plan, marketing strategy is also necessary so that
goals as well as objectives are achieved in proper manner. So JD Sports adopts Segmentation,
targeting and positioning which is also known as STP approach.