Paper on Sports Tourism Industry in UK

Added on - 21 Apr 2020

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Running head: SPORTS TOURISM MARKETSports Tourism MarketName of the Student:Name of the University:
1SPORTS TOURISM MARKETExecutive SummaryThis paper will highlight the importance of sports tourism industry in UK and Europe. It hasbeen found that sports tourism industry is playing a major role in the generation of revenue. Thesports sector in Europe is highly impressive and this sector generates employment for the peopleof Europe. The revenue earned by the tourism industry will continue to grow faster. There arevarious companies which acts as third party providers and it helps many other companies byproviding the services through online platform. It can be said that the sports tourism industryhelps the economy of UK and Europe to earn a huge amount of revenue.
2SPORTS TOURISM MARKETContentsIntroduction......................................................................................................................................3Discussion........................................................................................................................................3Sports Tourism Segment Size......................................................................................................3Current competitors in UK and Europe.......................................................................................5Total revenue earned by Sports Tourism Industry in UK and Europe........................................7Sports Tourism revenue market share of top competitors in UK and Europe.............................8Revenue earned from tickets of various sports in UK and Europe..............................................8Targeted customer groups which lays impact on the historical and current revenue..................8Conclusion.......................................................................................................................................9Bibilography..................................................................................................................................10Appendix........................................................................................................................................12
3SPORTS TOURISM MARKETIntroductionIn this era of globalization tourism and sports are regarded as the emerging trend and areinfluenced by various social, economic and political factors. Sports tourism is one of the fastestgrowing sectors in the entire global travel industry. Sports provided a boost to the tourist industryof UK as there are many football fans in the country. The tourism organization in UK haddeclared that football is a highly effective tool which had attracted the visitors for a longerduration of time. The people in this era are conscious of their health and the recreational benefitswhich are provided by sports. The sports sector in Europe is highly impressive and this sectorgenerates employment for the people of Europe. There are a large number of growing travelcompanies that are printing brochures for advertisement in adventure holidays and sports so as toattract people. This paper will highlight the sports tourism market of Europe and UK. Thecurrent competitors in this industry are also discussed in the paper. Moreover, the targetedcustomer group of the sports tourism industry and the potential revenue and market share earnedby this industry for UK and Europe will also be discussed in this paper1.DiscussionSports Tourism Segment SizeThe sports tourism market is one of the fastest growing sector in terms of providingemployment in UK. The tourism industry will worth more than£257 billion by 2025. 9.6% ofthe total jobs in UK are contributed by the sports tourism industry according to the reportpublished by 2013. There will be net increase in job and thus this will increase the marginalrevenue which is necessary for creation of more jobs in UK. It has been estimated that for every1Weed, Mike. "After 20 years, what are the Big Questions for sports tourism research?." (2014): 1-4.
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