Sports Tourism in the United Kingdom: Key Facts, Impacts, and Future Trends

Introduction
Sports tourism refers to the activity of the tourism sector in which the people of
different nation move nation to another in order to participate or enjoy the
particular sport (Mason,2020). The sport tourism is one of the most leading
sector in the United Kingdom. The present poster will examine the tourism
sector in the United Kingdom. Along with that the report will highlight the
leading organization with SWOT analysis and future trend of sport tourism.
Destinations/ activities/ sub-types
The United Kingdom is the place which is famous for the various sport
activity organized in the country. It includes various sports such as footballs,
cricket, rugby, badminton and tennis. The tourism sector is obtaining the best
position in the economic sector by increasing tourism in the country. In the
UK the football is one of the best attractive game which includes more than
20 best teams in the tournament from different places in order to encourage
the people (Cocola-Gant, 2018). Another one is the cricket which increase
the availability of the visitors in the country. The United Kingdom declared
cricket is the national game of the country. In the United Kingdom there are
the availability of the professional clubs which participate in the various
competition organized by the sports authority. Due to all the sports
tournament organized in the country many commercial enterprises able to
enjoy the gross profit by increasing the sales in the marketplace. The sport
tourism is increasing in country because the organisation is hosting various
international sports programmes. For instance, the London is the well-
developed place which provide the best accommodation to the visitors who
visited to participate in the sports activity. Major waters sports events such as
sailing, boating, surfing, diving etc. are organized in the London venues.
Apart from that London is the most preferable place by the visitors to enjoy
the place along with the sports. In the past year the London was decided as
the destination for organizing the Olympic games. The London is capable
enough to organized various sports at one destination with the availability of
huge crowd.
Conclusion
From the above report it will be concluded that the sport tourism is one of the fastest
growing sector in the nation. The sport tourism of the nation attracts large numbers of the
customers or the visitors from the different nation or the region in order to enhance the
experience and increase the economy of the country. Moreover, the sport tourism increasing
the value of the country in domestic as well as international marketplace. The sport tourism
is one of the essential sector that generate profit for the nation and the public
(KIZILIRMAK and Dilek, 2018)
.
Future trends
Key providers/ organization's
The political parties of the country contribute in the development of the
sports industry. For increasing the value of the sport tourism in the United
Kingdom the sports and recreation alliances is the symbolic body that
organized athletics. It is also renowned as the central administrative body of
physical creative activity. another one is the government agency which is
known as UK sports which is answerable for investing capital in the
Olympic and Paralympic sports in the United Kingdom (Camilleri,2018).
The fund is largely collected from the business activity and the focus of the
organization is on limited sport activity for examples football. The sports
activity is developed, organized and promoted by the sports Wales which is
declared as the national firm for the sports activity. Through the promotional
programme the organization attract large numbers of the visitors from
different places in order to enjoy the activity and enhance their experience in
an appropriate manner. The organization delivers the exclusive and
productive suggestion as well as information to the government. The
authority motivates the citizenry or the youngster to contribute in the
assorted recreation events and boost the championship standard all over the
world. Moreover, deliver the assistance in increasing the scale of economic
system of the country.
References
• Camilleri, M.A., 2018. The tourism industry: An overview. Travel marketing, tourism
economics and the airline product, pp.3-27.
• Cocola-Gant, A., 2018. Tourism gentrification. In Handbook of gentrification studies.
Edward Elgar Publishing.
• Mason, P., 2020. Tourism impacts, planning and management. Routledge.
• Pencarelli, T., 2020. The digital revolution in the travel and tourism industry. Information
Technology & Tourism, 22(3), pp.455-476.
• Samala, et.al 2020. Impact of AI and robotics in the tourism sector: a critical
insight. Journal of tourism futures.
• Sharma, P. and Nayak, J.K., 2019. Understanding memorable tourism experiences as the
determinants of tourists' behaviour. International Journal of Tourism Research, 21(4),
pp.504-518.
• Škare, et.al2021. Impact of COVID-19 on the travel and tourism industry. Technological
Forecasting and Social Change, 163, p.120469.
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model: A case study of a small lifestyle business in the UK tourism sector. Qualitative
Market Research: An International Journal.
• Bas, T. and Sivaprasad, S., 2021. COVID-19 and Implications for Future Trends in the
UK Travel and Tourism Sector. Available at SSRN 3623404.
• Khurramov, O.K., 2020. The role of the tourism sector in the digitalization of the service
economy. Economics and Innovative Technologies, 2020(1), p.6.
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sector. Current Issues in Tourism, 25(1), pp.34-40.
• Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis. Kulakoğlu-Dilek, N.,
• KIZILIRMAK, İ. and Dilek, S.E., 2018. Virtual reality or just reality? A SWOT analysis
of the tourism industry. Journal of Tourismology, 4(1), pp.67-74.
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in Turkey. International Journal of Tourism Research, 23(6), pp.1112-1125.
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impact of tourism in a city context. Sustainability, 10(12), p.4384.
Threats StrengthsOpportunities Weakness
SWOT Analysis
Key facts, statistics and impacts Customer profile
Demographic (age, gender etc)
In the sport tourism the large numbers of the people are interested in the participates in the sport
events in order to acquire the positive vibes. The potential visitors are the youngster who are in the
age of 16 to 50 and along with the people who are fans of any famous personality who contributed
in the sports event. The sport tourism invites both the genders equally male and females (Bas and
Sivaprasad, 2021)
.
Geographic (where do they come from?)
From all over the world the millions of the people visited the nation in order to watch the lives
matches organized in the city or the country. The citizens of the united states are largely contributed
in the sport tourism sector of the United Kingdom. Apart from that the country invite the peoples
belong to French, Germany in order to enhance experience for the short as well as long period.
Other (motivations and behaviour)
Apart from the sport events the people willing to spend the money on different facilities for
instances accommodation, monuments, food and beverage services. The digital marketing
promotional activity of sport tourism attract large numbers of the customers and motivate them to
attain the sport event organized in the country. The attitude of the customer can be influenced by
using the motivational and behavioural approach. The exclusive services provided to the customer
motivate the visitors to visit and participate in the various sports tournament. The sports campaign
which is organized by the authority motivate the visitors and change the perspective of watching
and participating in the event (Khurramov, 2020)
.
Market size (revenue generated, number of tourists per year)
The sports tourism contributed almost £39 billion in the economy of the United Kingdom. The
sport tourism generated 2.6 million jobs in the country as the millions of the people visited in the
nation and willing to acquire best services. As per the research on the sport tourism it is analysed
that 37.9 million the people visited to the country every year. In context to that the nation acquire
the position of most visited city. In the recent time the sport tourism is increasing by 3.4% in
every annual year (Pencarelli, 2020). Therefore, the sport tourism is renowned as the best sources
of income as it generates huge capital.
Socio-cultural impacts (for example impact on local culture or society)
Due to availability of the various tourism in the nation the local people turn the local culture in
the commercial activity programme. Moreover, due to increasing sports tourism in the country
the local people started participating in the sports activity and improve the standard of living. As
the people are visiting from different culture and the area the local people are learning different
culture, languages and values from the outsiders.
Economic impacts (for example revenue generated for local community)
The sport tourism is bringing the positive impact on the economy. The sport tourism is providing
assistance to the approx. 1.4million of the commercial activity. The 80% of the gross domestic
production is generated with the assistance of the millions of the visitors visit in the country in
order to enhance the experience. When the nation organized the football event the country
approx. 31% of the population from all over the world visited the nation and acquire the
accommodation facility (Samala, et.al 2020).
Environmental impacts (for example impact on local natural or animal habitats)
The impact of sport tourism on the animal and natural climate is brutal. The availability of large
numbers of the people in country disturb the feeding and breeding system of the animals.
Moreover, it creates noise pollution, air pollution as the consumption of vehicles increases in the
country (Crick, Chaudhry and Crick, 2018.)
.
SPORTS TOURISM Environmental (new destinations, new sub-types)
In the current period of time the trends of the sport tourism are changing rapidly due to pandemic
situation in the domestic as well as international marketplace. The various people belong to different
region avoid visiting in the country in order to enjoy the event rather as an environmental factor
people more visit the places that are greener and full of natural resources which is also referred as
Eco- travel(Shahzad, et.al 2022)
Economic (forecast growth)
With growing tourism, the countries like Australia, UK are earning huge income through foreign
exchange. This economic factor has shifted the focus of countries towards investment into tourism to
increase the economy and also to flourish the tourism culture in countries. Also, in terms of sports
tourism the there is good income for the persons during the international sports tour. (Teoli,
Sanvictores and An,2019)
Social (new types of tourist and customer behaviour)
As the people are becoming health conscious. Along with that the customer carry the sanitizer and
wear the mask at the public places due to that the authority of the tourism sector started focusing on
the safety measures. Along with that the responsible department need to clean the area where the
visitor willing to visit in order to acquire the vibes of sports events (Teoli, Sanvictores and An,2019)
Technological
In current trends, customers are more enjoy the event on the television or any other digital platforms
such as Facebook, Instagram, chrome, google etc. moreover the public start using the digital portals
for booking the tickets of the event rather than purchasing ticket on visit. Furthermore, for the
payment of the tickets the visitors use digital or the online payment by utilizing google pay or the
apple pay. It brings comfort for the visitors for visiting the nation and booking all the facilities in
advance. In context of controlling spreading of the coronavirus the people of different nation avoid
the cash payment. The biggest future trend is the people are largely depending on the digital media
and preferred for collecting all the information.
The sport tourism is one of the most powerful
and popular sector of the country as it generates
huge capital by spreading awareness among the
people in effective and efficient style. The sport
tourism sector is enjoying strong financial base
as the millions of the human body visited the
nation in order to experience the various sports
events (Škare, et.al2021.).
The sport tourism sector is having
deficiency of assistance from the
sponsor in operating the event
successful and well-mannered way and
decreasing the demand of work in the
marketplace (Koens, Postma and
Papp2018)
.
The people are not having the proper
knowledge of sports which highlight the
issue of low interest in the sports events.
Another one is the human body are
engaged in the various activity rather than
sport activity(Kırlar et.al 2021.)
The sector is having the opportunity to
encourage the investor for investing more
fund in the sports activity. Along with that the
authorities of sports obtain the chance of
increasing awareness among the people
through the digital platforms. (Sharma and
Nayak, 2019)