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Spotlight PR Ltd - Kotter's Change Model | Paper

   

Added on  2020-02-05

13 Pages2593 Words47 Views
UniversityLeadership and ChangeByDateNameLecturer’s Name

Leadership and ChangeExecutive summeryChange is one of the most significant part of any organization. Process change and operational change is now a days a great aspect of any organization mainly for the event management companies. In this way, the main issue of the Spotlight PR Ltd is the adaptation of any change process. In this way, the Kotter’s change process can be a great idea of the origination in the change process. In this paper, the main focus will be the advantages and the usefulness of Kotter’s change process. Depending on that the organization will be suggested with the best fit ofthe adaptation of changes. However, there are 8 steps of the change process. The processes are discussed in the next segment. The paper is divided in to some key parts like, the use of Kotter’s Change model in the Spotlight PR Ltd and the ways, in which the company will develop their change management with the acceptable steps of the model.Page 2 of 13

Leadership and ChangeContentsIntroduction.................................................................................................................................................4Kotter’s Model and its usefulness............................................................................................................5Recommendation for the company to deal with the changes...................................................................8Conclusion.................................................................................................................................................12References.................................................................................................................................................13Page 3 of 13

Leadership and ChangeIntroductionThe company Spotlight PR Ltd established 10yers ago. It is an events management and promotions company. From the beginning the company Spotlight PR Ltd got a great success and they have successfully established their business in the market. The company build their differentcustomer relation. Exclusive services are provided by the company such as developing the promotional materials and also designing the materials, try to improve the marketing campaigns on the basic of previous advices, and they also try to maintain the relationship with media or press. Page 4 of 13

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