Ethical Fashion App Assignment
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Added on 2021-02-20
Ethical Fashion App Assignment
Added on 2021-02-20
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TABLE OF CONTENTSBackground of the study.............................................................................................................3Research aim and objectives.......................................................................................................3Research hypothesis ..................................................................................................................4CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................14
Topic: To investigate consumers’ attitudes towards newly launched ethical fashion app. Background of the studyEthical fashion app is the app that relates with the designing, purchasing, retailing and producing the product. This app iscreated for the purpose of fulfilling the fair trade with sustainable environment. It provides for the consumers in shopping for thefashion accessories in compliance with the ethical and the meeting the environmental issues. The present report is based on theinvestigation that is made by the researcher for assessing the attitude of the consumers towards the launching of the fashion app that isozone-friendly and meets all the guidelines that are ethically required to be fulfilled. This research study includes the aims andobjectives in relation to the study. Various hypothesis has been created that depicts the significance difference present in between theindependent and the dependent variables. The relationship between both the variables are also been analysed under the study.
Research aim and objectivesAim: The aim behind the beginning the study is to assess the attitude of the consumers towards the newly launched app that called asethical fashion app. Objectives: To investigate the response of the consumer in respect of the new fashion app.To assess the changing trend of the consumer preferences regarding the fashion era.To create new ideas that fulfil social as well as the ethical aspects in context of the fashion sector.Research questionsQ.1 What will be the value of mean in regarding the willingness of the consumers for paying more towards eco-friendly products?Q.2 What is the extent to which the consumers are convenient in the purchasing the environment friendly fashion items?Q.3 How the mean value depends upon the purchasing intention of the consumers for the eco-friendly products?Results and discussion Hypothesis 1:Null hypothesis (H0): There is no statistical significant difference in the mean value of willingness and comfortableness in relation topaying more for eco-friendly products. Alternative hypothesis (H1): There is a statistical significant difference in the mean value of willingness and comfortableness inrelation to paying more for eco-friendly products.
RegressionVariablesEntered/RemovedaModelVariables EnteredVariablesRemovedMethod
1I am willing to pay __% more for the following products if they came from environmentally friendl...-Accessories/Bags,I am willing to pay __% more for the following products if they came from environmentally friendl...-Beauty/Personal Care, I amwilling to pay __% more for the following products if they came from environmentally friendl...-Clothes, I am willing to pay __% more for the following products if they came from environmentally friendl...-Shoesb.Enter
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