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Managing a Research Project

   

Added on  2021-06-17

17 Pages4033 Words32 Views
Running head: MANAGING RESEARCH
Managing a Research Project_1
MANAGING RESEARCH2Table of ContentsIntroduction and background to the problem...............................................................................................3Problem definition.......................................................................................................................................4Literature review.........................................................................................................................................5Research Design and Method......................................................................................................................8Research design and justification............................................................................................................8Subjects for study and selection process..................................................................................................9Conceptualization and measurement.....................................................................................................10Data collection method..........................................................................................................................10Data analysis..........................................................................................................................................11Ethical issues and limitations of the research............................................................................................11Proposed time schedule and approximate budget......................................................................................12Timetable...................................................................................................................................................12References.................................................................................................................................................14Appendix...................................................................................................................................................17
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MANAGING RESEARCH3Introduction and background to the problemConsumer behavioris a vital element for any corporation before launching the products and services. When a company is unable to evaluate how a customer will respond towards the particular products and services then it could face substantial losses. Understanding consumer behavior is very difficult because each customer has different belief and mind with regards to purchasing, consumption,and disposal of products and services. In addition, there are different researches has conducted on theories and concept of consumer behavior, which is beneficial for marketing of goods and services. Studying consumer behavior is beneficial for understanding thedifferent factors affecting purchasing decision (Joshi and Rahman, 2015). There is a continuous modification of the technology, fashion, attitude of consumers, living standard and trends regarding buying of products and services. This research helps to understand the factors affecting consumer behavior a case study on Aussie Commerce Group, Sydney. In modern times, understanding of these factors is essential as the marketing of these products and services highly rely on these factors. Consumer behavior is an effective tool that makes competent tothe marketer for attaining the sales objectives (Kumar and Ghodeswar, 2015). This research also focuses on different strategies for influencing the consumer behavior. Project scopeThis investigation would aid a researcher in generating the in-depth understanding regarding the theoretical framework of factors affecting consumer buyingbehavior. This research proposal would be significant for Aussie Commerce Groupbecause it develops the understanding regarding several factors, which affects the consumer buying behavior. Consequently, it would enable Aussie Commerce Group to make a logical decision regarding factors affecting consumer buying behavior. This research would be imperative for an investigator to conduct further
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MANAGING RESEARCH4research about the research problem and also facilitates the information regarding strategy to influencing the consumer purchasing behavior (Jung, et. al., 2016). Problem definitionManagement problemAussie commerce group facilitates e-commerce facilities. A corporation deals and keeps the online platforms for selling the vacation packages, home products,and other products. Aussie commerce group deals with the customers throughout Australia. Consumer behavior could be broadly categorized into decisions and actions that persuade the purchasing decision of the consumer. There are different factors, which drivers the consumer for selecting a particular product and service. Aussie commerce group faces issue to understand the behavior of consumer (Rani, 2014). This research study helps to understand the issue of Aussie commerce group. Research questionsWhat are the meaning and concept of consumer behavior: A case study of Aussie commerce group?Which factors may affect the purchasing decision of consumer: A case study of Aussie commerce group?What are the strategies for influencing the purchasing decision of consumer: A case studyof Aussie commerce group? Research objectives To explore the meaning and concept of consumer behavior: A case study of Aussie commerce groupTo investigate the factors affecting the consumer behavior: A case study of Aussie commerce group
Managing a Research Project_4

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