The assignment content discusses the competitiveness of Sri Lanka's tourism industry, highlighting the role of foreign direct investment (FDI) and the need to address cultural differences and corruption. It notes that FDI can provide a competitive edge through larger control over foreign operations, better protection for firm-specific assets, and increased visitation to the region. However, corruption has been identified as a negative factor affecting tourism competitiveness, entailing both direct and indirect costs, and impacting economic growth. The content concludes by emphasizing the importance of addressing these issues to promote sustainable tourism development in Sri Lanka.
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