Strategies to Overcome Communication Barriers in Business

This document discusses the various types of communication barriers in business, including physical, attitude, and language barriers. It provides strategies to overcome these barriers, such as active listening and using simple language. The document also highlights the impact of cultural awareness on effective communication. References are provided for further reading.

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Communication is one of the most important factor for
any of the sector for the purpose of accomplishing the
goals. The given case study in the file is all about
communication barrier where bus driver is not able to
communicate with any of the passenger in a polite way.
Looking at the case scenario, focus will be to find out the
communication barrier and its ways to overcome them.
Also, focus will be that how influence of culture can help
in effective communication.
The major barrier which is related with individuals is
attitude and perception between sender and receiver. From
perspective of private bus attitude of drivers is not too
effective because of less interaction with senior
management.
In any of the sector, effective communication is the only
way through which performance can be improved easily.
In context of green bus due to constant challenges in
communication satisfaction level of customers will be
decreases.
Business communication
INTRODUCTION Different kinds of barriers 2. Attitude Barriers
Issue related with physical aspect consider technological
problem, natural calamities etc. which are beyond the
control of management. In context of green and private
bus due to long working hours it is complex to manage
reach time on all days constantly specifically on bad
technological and environment conditions.
1. Physical Barriers
3. Language Barriers
English is one preferred language which is understand and
spoke by all persons in UK. But in case of private bus which
is operating in South East England generates inappropriate
results as driver are not comfortable with those customers
whose first language is English. This generates inefficiency
in communication due to which results are not appropriate.

Strategies to overcome communication
barriers
 Physical Barriers- With proper meeting such as to
take feedback from customers and drivers it is easy
for green bus and other companies in generating
effective results at bad conditions. This refers with
better communication it is easy for management to
gain long term results.
 Attitude Barriers- Simple language and active
listening are the key methods that deal with method
to overcome from attitude communication barrier.
Moreover, it also helps to develop positive relations
with customers. So the major concern to deal with
attitude barrier is to deal with feedback with
constructive approach for increasing customer’s
satisfaction.
 Language Barriers- Flexible right information and
reduction of noise are effective strategy which helps
driver to understand language of customers.
Moreover, with right training of English classes it is
easy to understand view and perception of
customers.
Impact of cultural awareness
Culture refers to those factor and aspect which are followed by
society and individuals of a country. In context of UK,
government is open for adoption of new residents due to which
people from different culture are situated in South East.
Moreover, it also refers that if persons belong and follow similar
culture then it is easy to communicate. So green bus provides
training and development to its workforce for communicating
and dealing with global customers.
Conclusion
References
O’Keeffe, J.M., Gilmour, D. and Simpson, E.,
2016. A network approach to
overcoming barriers to market
engagement for SMEs in energy
efficiency initiatives such as the Green
Deal. Energy Policy. 97. pp.582-590.
Good, N., Ellis, K.A. and Mancarella, P., 2017.
Review and classification of barriers and
enablers of demand response in the smart
grid. Renewable and Sustainable Energy
Reviews. 72. pp.57-72.
In the last, by the mention report it is concluded
that physical, language and attitude barrier are
major issue in communication. So to overcome
from them active listening and simple language
are most effective methods for dealing with
communication barrier. Further, by
understanding culture in right manner it is easy
to develop transparent communication channel
between sender and receiver.