Lack of Staff Motivation and Its Influence on Business Performance: A Case Study of Next Plc

This research report investigates the influence of lack of staff motivation on business performance and productivity using Next Plc as a case study. It analyzes various issues, evaluates different strategies, and provides a literature review.

Research

Table of Contents
Research title – Lack of staff motivation and its influence on business performance or
productivity. A case study of Next Plc............................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature Review.............................................................................................................................2
Research methodology.....................................................................................................................5
REFERENCES..............................................................................................................................11

Research title – Lack of staff motivation and its influence on business
performance or productivity. A case study of Next Plc.
INTRODUCTION
Motivation is essential part of organisation that assist in enhancing business practices. It is
crucial that all employees are motivated to conduct business operations in clear and accurate
manner with the motive of accomplishing desired goals (Fleming and Kowalsky, 2021). Lack of
staff motivation will lead to have negative impact on productivity and performance of business.
This research report is based on Next Plc. This company is performing its task in retail industry
and providing high quality or valuable products to large number of customers. Next Plc
organisation was developed in year 1864 and founder of this organisation is Joseph Hepworth.
Head office of Next Plc company is located in Enderby, England, UK and it is offering its
services to different parts of the world. This report is based on research to determine the impact
of lack of staff motivation as well as its influence on organisational performance. In this report
different methods and approaches of data collection has been considered.
MAIN BODY
Research Aims
“To investigate the influence of lack of staff motivation practices on overall productivity
or performance of business. A case study of Next Plc.”
Research objectives
 To identify the information regarding the concept of staff motivation.
 To analyse various issues which could be faced by Next Plc company due to lack of staff
motivation activities within company.
 To evaluate different strategies that can be executed by organisation for enhancing staff
motivation within company and increase its performance.
Research questions
 What is the information regarding the concept of staff motivation.
1

 What are various issues which could be faced by Next Plc company due to lack of staff
motivation activities within company.
 What are different strategies that can be executed by organisation for enhancing staff
motivation within company and increase its performance.
Background and context of the research
This research report is based on issues of lack of staff motivation as well as its impact on
business performance. It is important that an organisation have effective and efficient motivation
activities that are significant for enhancing overall performance of business (Saeed and et.al.,
2021). It has been analysed that motivation is an inside feeling which implies it can't be
constrained on workers. The inner sentiments of an individual like need, want, desires and so
forth impact human conduct to act in a specific way. Staff motivation can be explain as the
energy level, encouragement, commitment and enthusiasm of employees towards business
practices as well as accomplishment of its desired goals. It is crucial for organisation to analyse
various issues that could be faced by company due to ineffective staff motivation. It is important
that company is developing effective and efficient staff motivation strategies that will assist in
enhancing overall capabilities and potential of employees to conduct business practices
significantly.
Literature Review
To identify the information regarding the concept of staff motivation.
According to the views of ... (2021), it has been analysed that staff motivation is crucial
concept of business that will lead to enhance business performance and productivity. Motivation
can be describe as the behaviour of employees towards the organisation to successfully and
enthusiastically perform business practices. There are different types of motivation which can be
majorly classified into intrinsic motivation and extrinsic motivation. It is crucial that staff are
motivated and engaged in business practices for successfully performing organisational practices
as this will lead to have positive impact on business. It has been analysed that without motivation
the employees attempt to perform least exercises in the organisation. The motivation fills in the
desire to perform to their most extreme level. Every one of the assets of the company are of no
utilization except if and until the employees utilize these assets or resources in effective and
efficient manner. It has been analysed that motivated employees will be able to use resources in
2

most accurate and correct manner. There are various benefits and advantages that could be attain
by Next Plc company with the consideration of effective staff motivation practices as well as
help in increasing performance and productivity of business. It is important that respective
company is conducting different task and practices in order to motivate and encourage
employees to conduct business task in better manner. It has been analysed that motivated
employee is able to perform organisational functioning and task in significant manner as well as
use their full potential to attain desired objectives of business. this will lead to directly increase
performance and productivity of business.
To analyse various issues which could be faced by Next Plc company due to lack of
staff motivation activities within company.
As per the views of ... ( 2021), it has been determined that there are several issues and
problems that is associated due to lack of staff motivation. This will lead to have major negative
impact on business along with this it will influence performance level of organisation. It has been
identified that lack of staff motivation is crucial problems of business and employees will not be
able to use their full potential and capability to conduct business operations (Maurer and
Qureshi, 2021). It has been analysed that due to lack of motivation there are different issues and
problems raised that will lead to significantly affect business practices and procedure of business.
It is essential that respective company is conducting different task of employee motivation which
will lead to improve performance level of employees and help in attaining desired goals. Because
of lack of staff motivation, Next Plc company will not be able to attain desired goals on time.
This will negatively influence capability of business to gain edge over other rival companies.
Different issues that could be faced by Next Plc company because of lack of staff motivation
activities within the company is mention below in detail –
 Lower employee engagement – It has been determined that due to lower employee
engagement activities respective company will not be able to engage its employees with
business practices. it has been analysed that lower employee engagement is one of the
crucial issue for business and it will lead to have major negative impact on organisation.
it is essential for company to increase employee engagement activities in order to
improve performance level of business as well as accomplish desired goals. Due to lack
of motivation, employee will not consider them as the important part of business and it
3

will lead to have impact on productivity of business. due to this employees will not use
their full potential to perform organisational task.
 Reduce productivity – It is essential for company to improve its producitivty with the
motive of attaining desired goals. It has been analysed that at the point when employees
have no inspiration or motivation that they will do their insignificant best, to make sure
they can pass through the workday. Through this it has been identified that due to lack of
motivation productivity of employee reduced and they will not be able to function
business practices significantly. This individual is content to allow others to take the
more amount of the work, though this individual turns out to be quickly flustered by non-
work exercises, like chatting on the telephone or surfing the internet and many others. It
could be consider as one of the crucial issue for respective company and it will directly
affect functioning of organisation.
 Poor customers services – This is one of the crucial issue for business as poor customer
services will lead to have major impact on business (Harrison and Carroll, 2021).
Customer services is negatively affected when workers have no motivation or inspiration
to perform business activities significantly. It has been identified the worker couldn't care
less about being working, he positively couldn't care less with regards to the organization
vision or the accomplishment of the organization. It has been identified that if Next Plc
company is not conducting effective motivational practices then employee will reduce its
capability of providing customer services. This individual is not going to go the
additional progression to help a client. Absence of inspiration additionally shows itself in
client care considers when a client has an issue. This will lead to have major negative
impact on business and its performance level. The unmotivated representative is more
averse to look for a cheerful goal if doing as such requires additional time or exertion.
To evaluate different strategies that can be executed by organisation for enhancing staff
motivation within company and increase its performance.
As per the views of ... (2021) it has been identified that there are different staff motivation
strategies that needs to be consider by organisation in order to increase motivation within staff
members. It is crucial that company is setting proper goals for its employees so that they can
4

successfully conduct business practices accordingly (Fleming and Kowalsky, 2021.). This will
assist in providing right and accurate direction to employees and they will feel more engaged and
committed towards business. These employees are less inclined to miss work without valid
justification as they feel that this could defer their advancement. There are different monetary
benefits which are also significant strategy for motivating employees. This includes extra pay,
compensation, paid offs and many other. There are various strategies and practices that could be
consider by respective company in order to increase staff motivational practices.
 Encourage team work – It has been analysed that Next Plc company is conducting
effective team working practices with the motive of enhancing employee motivation
practices. This will lead to have major impact over performance and productivity of
business. It is essential that there is cooperation between groups in the organization
permits thoughts to be grown further. It has been analysed that working with those with
various ranges of abilities will make more imaginative outcomes and help in timely
accomplishing goals. In groups, there's force in numbers and anybody encountering an
absence of inspiration ought to be helped by people around them.
 Monetary benefits – This can be consider as one of the effective technique for motivating
employee and it is crucial for respective company to offer several monetary benefits to its
employees in order to encourage performance and productivity of business. It has been
analysed that financial or monetary benefits are one of the effective advantages that could
be provided by company to encourage and motivate its employees.
 Develop positive working environment – It is important for company to develop positive
and effective working environment in order to motivate its employees. It is crucial that
Next Plc company is focusing on creating a positive working environment for its
employees so that each and every employee can work effectively and attain desired goals
of business.
Research methodology
This consist of the proper procedure that helps researcher in collecting appropriate data and
information about the research topic. It is essential that researcher is considering accurate
methodology in order to enhance research practices. This is effective for successfully and
correctly conducting research practices and attaining desired goals.
5

 Research Philosophy – This can be describe as the belief on which different practices of
research needs to be conducted. It is essential that researcher is considering correct and
accurate philosophy so that set objective of investigation could be timely accomplished.
Research philosophy helps researcher to reveal the assumptions regarding which research
practices could be significantly apply. In this research practice, investigator is
considering positivism research philosophy. Through this more scientific and practical
research could be performed with the motive of attain desired.
 Research approach – there are two major research approaches that is inductive and
deductive research. Both of these are effective and efficient research that helps in
accomplishing desired objectives. In this research, investigator is considering deductive
research approach in order to perform research practices. Deductive research approach is
more justifiable to collected data or information. It has been analysed that deduction
approach is very effective for successfully and correctly conducting research practices
with the motive of attaining set outcomes.
 Research strategy – This is consider as one of the most effective and efficient aspect of
the research which helps in successfully and correctly conducting research activities.
Through appropriate research strategy researcher will be able to attain desired goals. In
this research, investigator is considering survey strategy for obtaining information from
different people in order to identify their point of view. In this researcher is collecting
data and information form sufficient sample size so that right and accurate decision could
be taken.
 Data collection method – There are different methods of data collection which is majorly
classified into primary and secondary data collection methods (Jaya, Susyla and Agustin,
2021). Primary data collection method is significant for collecting first hand data which is
never used before. Secondary data collection is consider as cost and time effective way
for assemble required information. In this research investigator is considering both
primary and secondary approaches of data collection. Sampling – This research consist of 30 participants that are employees of Next Plc
company. Sample is selected on the basis of random sampling method in order to find
appropriate information.
6

 Target Group – This can be describe as the research group of the individual that have
common interest which target individual and organisations. The target group of the
research play significant role in order to develop effective and efficient strategies as well
as collecting right information to attain desired goals.
 Data analysis procedure to be adopted – It is essential for researcher to analyse and
evaluate the data in significant manner with the motive of accomplishing desired goals. In
this research, researcher is considering survey methods for analysing the data so that
required set of information could be collected in correct and appropriate manner. In this,
both qualitative and quantitative research methods have been adopted so that desired
outcome of the research could be attain. Both of these methods are effective for
successfully and correctly analysing data as well as taking right decision for the
resesearch. The procedure that has been adopted by the researcher consider of survey
strategy for gathering information as well as qualitative and quantitative approach in
order to analyse information in accurate manner. Possible ethical issues that need to be considered in this research – It is essential for
researcher to consider ethics and moral while conducting research practices. This will
lead to have significant and major impact on outcome of the research. The major ethical
issues that has been analysed in this research is leak of important information. Due to this
ethical issue researcher will not be able to successfully and correctly perform research
activities. This could be consider as the major issue for this research as it will affect
functioning and outcomes of the investigation. Due to this ethical issues important
information for the company or issues could be misused and it can lead to have negative
impact on reputation.
 Research methods – There are several methods of research which helps in gathering and
assembling information in correct and accurate manner. it is essential that research
method is correctly and accurate used by the researcher with the motive of attaining
desired outcomes and accomplishing desired goals. Different research methods are
mention below -
Primary – This can be describe as the approach of collecting and assembling direct and
original information regarding research topic. Primary method of data collection is one of the
effective and efficient way of assembling data. In this research investigator is considering
7

sources of primary data collection. There are different sources of primary data collection such as
survey, questionnaire, experiments and many more.
Secondary – This is refer as the method of data collection form the primary data. This is
consider as one of the effective way of data collection as this will assist in reducing cost and
time for data collection. The major sources of data collection includes books, journals, internet
and many more. These sources of secondary data has been considered by researcher so that right
and appropriate information could be collected and investigator will be able to attain desired
objective of the research.
 Limitations of the research – There are different limitations of this research that has
negatively affected this research. Lack of funds is the major limitation of this research
due to which investigator is not able to correctly and effectively conduct research
practices. It is essential that researcher have right and appropriate funds so that different
activities of the research could be successfully and effectively performed. Lack of funds
lead to create major negative impact on the research process as due to this investigator is
not able to use right resources for functioning of the research and it will lead to have
major affect on research activities.
 Timescale – This can be describe as the proper time frame that is consider by researcher
in order to correctly and effectively conduct research activities. In this researcher is using
work breakdown method as well as Gantt chart (Al-Dalahmeh and Héder-Rima, 2021).
Both of these are effective timescale method as this will help in correctly completing
different activities of this researcher. Work breakdown structure helps in classifying large
and complex project of the research in correct manner so that all project is divided into
smaller parts. This helps in easily completing research activities. Gantt chart is effective
tools that will help in representing all task with the time duration that is required to
complete research activities. This includes start and end time of the each and every task
of the research.
Gantt chart -
8

9

Work breakdown structure –
10

REFERENCES
Books and Journals
Fleming, R.S. and Kowalsky, M., 2021. Developing a Research Proposal. In Survival Skills for
Thesis and Dissertation Candidates (pp. 127-130). Springer, Cham.
Saeed, M.A. and et.al., 2021. Integrating research proposal writing into a postgraduate research
method course: what does it tell us?. International Journal of Research & Method in
Education, 44(3), pp.303-318.
Fleming, R.S. and Kowalsky, M., 2021. Securing Approval of Your Research Proposal.
In Survival Skills for Thesis and Dissertation Candidates (pp. 131-135). Springer,
Cham.
Jaya, S., Susyla, D. and Agustin, H.Y., 2021. EFL COLLEGE STUDENTS'SPEAKING
CONSTRAINS IN RESEARCH PROPOSAL SEMINAR PRESENTATION. Teaching
English and Language Learning English Journal (TELLE), 1(2).
Maurer, C.C. and Qureshi, I., 2021. Not just good for her: A temporal analysis of the dynamic
relationship between representation of women and collective employee
turnover. Organization Studies, 42(1), pp.85-107.
Al-Dalahmeh, M. and Héder-Rima, M., 2021. The effect of talent management practices on
employee turnover intention in the Information and Communication Technologies
(ICTs) sector: case of Jordan. Problems and Perspectives in Management, 18(4), p.59.
Harrison, J.R. and Carroll, G.R., 2021. Culture and demography in organizations. Princeton
University Press.
11