Impact of Staff Motivation Schemes on Employee Retention: A Study on Debenhams

RESEARCH PROJECT
(Impact of staff motivation
schemes to employee retention.
A study on Debenhams )

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
What are the major staff motivation scheme introduced by Debenhams?..................................5
What is the impact of staff motivation schemes over talent retention in Debenhams?..............5
What is the significance of talent retention in Debenhams over their business objectives?.......6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)...................................9
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................19
CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................22
REFERENECES............................................................................................................................25
APPENDICES...............................................................................................................................26

CHAPTER 1: INTRODUCTION
Overview of the research
Talent management is defined as the process in the organisation which assists in
organising, managing and arranging talent. In an organisation employees are the people who are
responsible for carrying out activities and tasks in systematic, effective and efficient manner.
Staff motivation is one of the significant element in talent management (Al-Dalahmeh and
Héder-Rima, 2021). Organisations constantly put efforts to motivate employees so that they
could be retained for long run and perform their work with greater efficiency. Staff motivation is
referred as the energy level, enthusiasm, commitment and the creativity that workforce brings to
the company on a regular basis (Agarwal, 2021). The current research is based upon staff
motivation schemes adopted by company. The present study also involves different types of
motivation schemes and its impact on the working of organisation.
Research Aim:
“To analyse the linkage between staff motivation schemes and talent retention within an
organisation.” A study on Debenhams.
Research Objectives:
 To explore basic staff motivation schemes used by Debenhams
 To examine the impact of staff motivation scheme over talent retention within
Debenhams
 To investigate the significance of talent retention in Debenhams over their business
objectives.
Research Questions:
 What are the major staff motivation scheme introduced by Debenhams?
 What is the impact of staff motivation schemes over talent retention in Debenhams?
 What is the significance of talent retention in Debenhams over their business objectives?
Background of the company
The chosen organisation in the present research is Debenhams. It comes under industry of
fashion retail. The headquarters of the company is located in London, England, United Kingdom.
The founder is William Debenham in 1778. It offers fashionable goods which include furniture,
clothing and household items.
Rationale of the research

The main motive of conducting investigation is to explore the concept of staff motivation
schemes and the various schemes of staff motivation to attract and retain employees in the
organisation. In the present research importance of staff motivation is identified in a company for
encouraging and empowering best talent (Momtazian. 2020). Staff motivation is the concept that
is increasing in a constant basis because employees are the significant resource in the
organisation.
Significance of the research
The importance of the present investigation is significant because it assists in
understanding about the staff motivation schemes that are considered by companies to attract and
retain workforce (Islam, 2021). The current research is significant because it uses methodologies
that help in easily understanding about the topic.

CHAPTER 2: LITERATURE REVIEW
Literature review refers to the chapter that holds great importance in the research because
it holds major data about the whole research topic. It uses secondary sources such as books,
articles, journals, newspapers etc.
What are the major staff motivation scheme introduced by Debenhams?
Introduction of staff motivation schemes
According toHATTORI, IKEDA and YOON (2020), employee motivation is referred as
level of commitment, creativity and energy that workforce of organisation takes to their job. The
company faces growth as well as shrink but in both the time motivation of staff is always a
concern. Motivation of employees is important for the success of organisation. In simpler words,
it is a level of drive, energy and commitment that organisation's employees bring to the role
everyday.
Major staff motivation schemes introduced by Debenhams
According to Pasaribu and Maulana (2021), staff motivation schemes are necessary in the
organisation. Debenhams also uses different types of motivation schemes in the workplace such
as training and development, employee feedback, rewards and benefits, positive organisation
culture etc. Employee feedback is one of the motivation schemes of Debenhams because it
facilitates in understanding the problems or issues faced by the employees. This assists in
coming up with solutions so that employees could be motivated as they feel important in the
company. Another is rewards and bonuses, it is one of the greatest schemes of Debenhams
because it assists in providing different perks and benefits that help in improving their experience
in the workplace.
What is the impact of staff motivation schemes over talent retention in Debenhams?
Impact of staff motivation schemes in Debenhams
According to Holwerda (2021), staff motivation schemes hold great significance in the
organisation because it has the power to increase and improve the energy level of employees. It
is identified that staff motivation facilitates in increasing energy and encouragement level. It is
understood that there is positive impact of staff motivation schemes over talent retention because
it helps in retaining employees in the workplace. The positive impact of staff motivation assists
in growth and development of the business because it aligns every employee towards the defined

goals and targets. This assists in getting desired results because employees become encouraged
and empowered to attain objective without taking longer time duration. The major positive effect
of employee motivation is they do not leave the organisation and this ultimately reduces the level
of employee turnover.
What is the significance of talent retention in Debenhams over their business objectives?
Significance of talent retention in Debenhams
According to Advan (2021), retention of motivated and positive workforce is quite
significant for the success of Debenhams. Employee turnover increases the expenditure and also
negatively impact the morale of organisation. Debenhams uses different motivation schemes to
make sure that their significant workers do not leave the organisation. The motivation schemes
assists in retaining large number of employees by maintaining productivity and job performance.
One of the importances of talent retention is it assists in reducing the cost of the company simply
adopting schemes of employee motivation because it eliminates the chances of recruiting new
employees again and again. Another importance of talent retention is it assists in supporting the
productivity of organisation which is very important for the overall success and development of
the company. Talent retention is very significant because it manages, arranges and organises
talent in the company in systematic and proper manner so that they could be retained in the
company.