Impact of Staff Motivation Schemes on Employee Retention: A Study on Waitrose

This research aims to analyze the impact of staff motivation schemes on employee retention in Waitrose. The study will evaluate the benefits of such motivation schemes for retention of employees in Waitrose. The research methodology includes the use of both primary and secondary research, with a sample size of 40 respondents who are employees of Waitrose. The research will use a questionnaire as a research tool and probability sampling strategy. The study will provide insights into the relation between staff motivation schemes and employee retention in Waitrose.

RESEARCH
1

Contents
Chapter 1: Title, Objectives, Responsibilities..................................................................................3
1.1 Research aims and rationale.............................................................................................3
Aim: “To analyze the impact of staff motivation schemes to employee retention.” A study on
waitrose............................................................................................................................................3
1.2 Research Questions..........................................................................................................3
1.3 Research Objectives.........................................................................................................3
1.4: Significance of the Research. .........................................................................................4
Chapter 2: Literature reviews...........................................................................................................4
Chapter 3: Methodology..................................................................................................................6
Chapter 4: Findings (Data Analysis and Presentation)....................................................................7
Questionnaire:..................................................................................................................................7
Chapter 5: Discussion (Data Interpretation)....................................................................................8
Chapter 6: Conclusion, Recommendations and Implications for Further Research......................14
Reference.......................................................................................................................................17
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Chapter 1: Title, Objectives, Responsibilities
Employee retention is associated with various steps that are taken for the purpose of
retaining of employees. Management plays a very crucial in the process of retaining of talented
employees so that they are able to enhance their present level of performance. For this purpose
motivation can act as a catalyst for individual success. The team leaders have to constantly
motivate employees so that they are able to extract best performance level out of them. It is very
important for employees to be loyal to the organisation so that they are able to give best
performance as per their present level of competence and potential (Kim, Milliman and Lucas,
2020) . For this purpose present report is based on making analysis of the different staff
motivation schemes that are to be adopted in wait rose. There is also analysis of the relation
between staff motivation schemes and employee retention (Rombaut and Guerry, 2020). With
the helps of various primary and secondary information basis there is evaluation of the benefits
of such motivation schemes for retention of employees in wait-rose.
1.1 Research aims and rationale
Aim: “To analyze the impact of staff motivation schemes to employee retention.”
A study on waitrose
1.2 Research Questions
Questions:
 What is various staff motivation schemes used in waitrose?
 What is the relation between staff motivation schemes and employee retention
in waitrose?
 What are benefits of staff motivation schemes for employee retention in waitrose?
1.3 Research Objectives
Objectives:
 To assess information about staff motivation schemes used in waitrose
 To evaluate relation between staff motivation schemes and employee retention
in waitrose
 To determine benefits of staff motivation schemes for employee retention in waitrose
3

1.4: Significance of the Research.
Present research work is of high significance as it is going to help in developing a detailed
overview of the way employees can be motivated in large sector organisations like wait rose. In
organisations there is urgent need to constantly motivate and retain competent as well as talented
employees in long run (Mishra and Mishra, 2017). For this purpose job satisfaction can be
created by having a good quality of work life that can be achieved by having presence of a
motivated workforce. There is also need to determine the various benefits that are associated
with staff motivation schemes require for retention of employees in wait rose. Present research is
going to set basis for up coming future research that is to be performed in similar subject area.
Chapter 2: Literature reviews
Introduction of Literature Review
Various staff motivation schemes used in waitrose:
According to Ilya Pozin, (2021), for every business organization it is highly important to
keep its workforce motivated towards the objectives of the business organization. In order to
make the employees feel satisfied and happy so that they can be motivated, it is the moral
responsibility of the company to build a healthy and peaceful environment in Waitrose (Azeez,,
2017). This will also help the organization to enhance its productivity levels beyond the limits.
This will ultimately result in attainment of the organization goals and the objectives effectively.
It is always considered that the motivated employees are more focussed towards the will to work
and avoid escaping the responsibilities which are related to the job tasks. It must be considered
that the motivation of the employees is a critical concept at the official premises that must be
given consideration to maintain higher level of efficiency (Srivastava, Pandey and Mohanty,
2018). There can be many ways which help Waitrose in motivating the employees to work at
complete efficiency capacity. The employees of the company must be given a purpose on the
basis of which they can aim at basically the subordination of the individual interest with that of
organizational goals. There must be the existence of considerable level of transparency so that
the employees of Waitrose must have an idea about what is happening at the topmost level of the
organization (Shibiti, 2019). The employees with good performance must be given awards or
appraisals which will again act as an important source of motivation in the longer run.
Relation between staff motivation schemes and employee retention in Waitrose
4

According to
Němečková, Iveta, (2017), in every organization the employee motivation schemes
and the employee retention are closely related with each other. The major rationale behind that is
when the employee in an organization feel motivated, the rate of retention of the employees in
the organization tend to grow at a higher rate. The employees will be able to work with a higher
level of efficiency that will ultimately help in achieving the objectives of the company. In
context to the business organization Waitrose, the business organization is focussing on the
important factors so that they can improve the employee performance along with the overall
organizational performance (Madhani, 2019). Retention can become even better when the
employees are motivated in various fields namely, communication, bonus based on the
performance, incentives, gifts and many more. Considering Waitrose, they have given a high
level priority on the retaining the employees so that a healthy organization can be built.
Therefore, it can be considered that both the components mainly motivation and retention helps
an organization to attain the higher level of efficiency (Kotni and Karumuri, 2018). This also
results in higher level of the productivity form the employee’s end. Waitrose is retaining the
employees and developing an essence of quality work of life can be obtained using the
motivational schemes.
Benefits of staff motivation schemes for employee retention in waitrose
Employee retention refers to the tactics and processes that a company adopts to keep its best
employees and reduce the risk of turnover. Employee retention and turnover is a major
workforce management concern for many businesses and HR professionals, resulting in
considerable operating expenses for businesses and jeopardizing their ability to develop and
profit. Employee morale might be harmed by a rotating door setting (Bibi, Ahmad and Majid,
2018) . Employees who remain may have to take on larger workloads or obligations, in addition
to losing relationships. As a result, their drive and happiness may suffer as a result. The
infectious nature of turnover is also troubling. Employees may decide to leave because they hear
others looking for work, discussing quitting, or planning to leave. Replacing an employee comes
with a hefty price tag. They must be trained when an organization identifies competent personnel
and successfully recruits and on-boards them (Kundu and Lata, 2017). All of that money goes
down the drain if a new hire leaves. Recruiting costs can be drastically reduced by focusing on
staff retention. Another option is to look for candidates from within the company (Ridder and
5

Baluch, 2017). The cost of internally training and reskilling an employee can save a company
tens of thousands of dollars per worker. Employee retention that is effective might save a
company from losing productivity. Workplaces with a high retention rate tend to have more
engaged employees who, in turn, get more done. Employees that are more engaged are more
likely to develop customer relationships and teams that have had time to gel are more successful.
consumer's perspective or opinion of their contacts with a firm, from the initial interaction to
post-sale support, is referred to as customer experience.
Employees' personal experiences might influence how they connect with consumers,
therefore these interactions are dependent on them. This is where a high level of turnover might
be detrimental. New employees, for example, may take longer to complete tasks, be less adept at
problem-solving, and be more prone to customer service errors, all of which can negatively
impact the customer experience. Customers may then share their unpleasant experiences with
others, jeopardizing the company's reputation. A company's corporate culture is formed by the
attitudes, tastes, and actions of its employees, and it plays an unquestionable role in attracting
and maintaining the best employees. When an employee leaves, others may wonder why they left
and begin to doubt their own commitment to the company. When engaged individuals who are
aligned with an organization's culture stay, the ethos and atmosphere of the organization are
strengthened.
Conclusion
it is summarised from the above made analysis of the information collected from secondary
sources that employee motivation is one such aspect that is very important for the purpose of
enhancing the present level of employee performance in organisation. It includes different
associated functions such as monetary and non monetary rewards which can lead to development
of a highly productive workforce in the organisation.
Chapter 3: Methodology
Research methodology is one of the essential tool of an investigation enabling the
researcher to effectively collect the data or information needed to smoothly carry out their
effectively. In this case the research onion frameworks is being taken into consideration by the
researcher to explain the research method utilized in the research. The various layers of the
research are mentioned below:
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Research philosophies: This is the procedure which is provide an effective growth in analysing
skills which directly related to the scientific approach. This process is basically related to make
informative knowledge and gain particular information about the chosen topic. The two
philosophies which are used to collect the data is positivism and interpretivism philosophies. In
this present study, researcher opted positivism approach which is beneficial for take less times
and resources for complete and attain the valid prospective image in different manner.
Furthermore, the researcher is able to make subjective approaches which are not related to
emotions and feelings.Research Approach: It is the second layer of the research that contain higher efficiency and
collect large scale data in suitable time. The two main approaches are related to deductive and
inductive approaches, which are completed through effective manner. In this present study,
researcher opted deductive approach which is helpful for complete an emotion and make high
feelings. It will further provide the significant approaches and getting more accurate and
appropriate decision in real time situation. This approach is helpful in conducting quantitative
research methodologies that further provide the effective and efficient time management and cost
effective process. The use of effective benefits are used in future which helps in taking
appropriate actions by the researcher.Research Strategy: The most essential strategies are considered to be action research,
experiment, case study, survey and so on. As per the chosen research topic, the survey research is
considered to be most appropriate and effective as well. This strategy will help the researcher to
effectively collect the required data needed in accomplishing reliable and appropriate outcomes
of the investigation. The main purpose of choosing this method is to effectively collect required
information as well also allow them to directly collect the first hand information directly from
the respondents chosen for the survey.Research Methodology: It is considered to be one of the most important technique considered by
the investigators to properly collect the information required for the project to be carried out
smoothly. There are mainly two kind of research methodology primary and secondary research.
For this report both primary and secondary research is being used by the respondents. In case of
primary research the investigators own idea and information is being used. And in case of
secondary data the information is being collected from journals, articles, books and so on. The
use of both helped the investigators to find the right and relevant information for the project.
7

Research Tools: It is considered to be one of the essential part of the methodology. The research
methodology has various research tools such as interview, observation, and questionnaire and so
on. All are considered to be effective and useful in smoothly carrying out research, also help in
proper investigation of the research. But for this research, questionnaire is taken as research tool
as it is more effective and valuable research tool. Also the main reason for selecting
questionnaire as a research tool is because it is likely to be less time consuming and assist in
collecting numerical data.Sampling: It refers to the process of choosing a sample within the total population to smoothly
carry out the research by the investigators. Choosing the right sampling also help in smoothly
carry out the research for the respondents and accomplish their desired goals. Proper research is
being conducted by the researcher to choose the sampling for their projectIdentifying Population and Research Site: In this case there is use of 40 respondents is taken as
population to gather the data and accomplish desired objectives. The chosen respondents are the
employee of Waitrose as they are better knowledge regarding the functioning and policies of the
organization. Also the main purpose of choosing the employees as the main sampling
participants is because they have proper knowledge and understanding regarding the ground
workings. In addition to this, the employee of the company will be able to give better
understanding of motivational schemes being taken into consideration to avoid employees
retention.Sampling Strategy: There are mainly two kind of sampling strategy such as probability and non-
probability sampling. The probability sampling is the kind of sampling under which the
population is offered an equal opportunity to be chosen as representative sample. Whereas the
non-probability sampling refers to kind of sampling under which the population is selected
randomly. Both are essential as it helps the investigator to smoothly carry out their research. But
for this report the probability sampling is taken into consideration. The main reason to choose the
probability sampling as it helps the researcher to choose large base of samples in generally less
period of time.Ethical aspects: There are generally various principles of research ethics needs to be taken into
consideration such as informed consent, confidentiality and data protection, respect for
respondents, fairness and so on. These are considered to be main aspects needed to be followed
8

by researcher leading them to complete the study ethically. It is also considered to be essential
part of the research as investigator needs to ensure that the data collected is ethical, making the
respondents feel safe and secure in share their information or data with the researcher.Cost: It refers to overall amount involved in the whole process to be carried out effectively. It is
essential for the researcher in conducting and completion of whole activity of research in
systematic and effective manner. In case of this research to be conducted effectively there will be
requirements of approx. $1200. This will allow the researcher to systematic complete their
research project.
Chapter 4: Findings (Data Analysis and Presentation)
Questionnaire:
Q1) Do you have understanding about the basic concept of employee
motivation in waitrose?
Frequency
a) Yes 30
b) No 10
Q2) What are various staff motivation schemes used in waitrose? Frequency
a) On the job training options 10
b) Monetary and non monetary incentives 15
c) Timely recognition of performance 10
d) Others 5
Q3) As per your opinion, in what manner staff motivation schemes
impact on performance of waitrose?
Frequency
a) Positive manner 30
b) Negative manner 10
Q4) What are the various barriers arsing in the process of implementing
staff motivation technique in wait rose?
Frequency
a) Internal conflicts among employees 15
b) Communication barriers 10
c) Dysfunctional adaptation behaviors 10
d) high Resistance of employees 5
Q5) According your opinion, do you believe that there is relation
between staff motivation schemes and employee retention in waitrose?
Frequency
a) Yes positive relation 34
b) Negative relationship 1
c) No such relationship 5
9

Q6) What are the ways in which motivations schemes can help in
employee retention in waitrose?
Frequency
a) timely recognition of employees 10
b) Improving employee interest 12
c) Enhancing present financial compensation 13
Q7) What are benefits of staff motivation schemes for employee
retention in waitrose?
Frequency
a) Improved employee retention 20
b) Improves employee performance 10
c) Higher organizational productivity 10
Q8) How does employee motivation schemes are affecting on employee
performance at workplace?
Frequency
a) Negative 15
b) Positive 20
Chapter 5: Discussion (Data Interpretation)Theme 1: Do you have understanding about the employee motivation
Q1) Do you have understanding about the basic concept of employee
motivation in waitrose?
Frequency
a) Yes 30
b) No 10
10
30
10
a) Yes
b) No

Interpretation : It is interpreted that when it was questioned to the 40 respondents about the basic
concept of employee motivation that is adopted by wait rose. 30 respondents had a positive
response to this question. While remaining 10 other respondents had a negative view point.Theme 2: various staff motivation schemes used in waitrose
Q2) What are various staff motivation schemes used in waitrose? Frequency
a) On the job training options 10
b) Monetary and non monetary incentives 15
c) Timely recognition of performance 15
Interpretation: from the above presented graph when it was asked to 40 respondent about the
different types of staff motivation schemes that is used by the HR department in wait rise. 10
respondent felt that it includes on the job training techniques, 15 other felt that there is focus on
monetary & non monetary incentives, remaining 10 respondents out of 40 had a view that there
is timely recognition of high performing employees.Theme 3: staff motivation schemes impact on performance of waitrose
Q3) As per your opinion, in what manner staff motivation schemes
impact on performance of waitrose?
Frequency
a) Positive manner 30
b) Negative manner 10
11
10
15
15 a) On the job training options
b) Monetary and non
monetary incentives
c) Timely recognition of
performance

Interpretation: It is said from the graph that when it is questioned to 40 respondents about the in
which way staff motivation schemes are affecting employee performance in waitrose. 30
respondent had a view that it will impact the performance in positive manner. While remaining
10 respondent out of 40 felt that it affected employee performance in negative manner.Theme 4: various barriers arsing in the process of implementing staff motivation technique in
wait rose
Q4) What are the various barriers arsing in the process of implementing
staff motivation technique in wait rose?
Frequency
a) Internal conflicts among employees 15
b) Communication barriers 10
c) Dysfunctional adaptation behaviors 10
d) high Resistance of employees 5
12
30
10
a) Positive manner
b) Negative manner

Interpretation: from the above analysis when it was asked to 40 respondents about the barriers
which may affect the process of implementing staff motivation techniques in waitrose,. 15
respondent had a view point that there may be internal conflicts among employees. Other 10
respondent out of 10 felt that there was presence of communication barriers. Other 10
respondents felt that there can be Dysfunctional adaptation behaviors. While remaining 5
respondent out of 40 had view that there may be higher resistance on part of employees.Theme 5: Relation between staff motivation schemes and employee retention
Q5) According your opinion, do you believe that there is relation
between staff motivation schemes and employee retention in waitrose?
Frequency
a) Yes positive relation 34
b) Negative relationship 1
c) No such relationship 5
13
15
10
10
5
a) Internal conflicts
among employees
b) Communication
barriers
c) Dysfunctional
adaptation behaviors
d) high Resistance of
employees

Interpretation: As per above analysis it can be said that while it was asked to 40 respondent about
relation between staff motivation schemes and employee retention in waitrose. 34 respondents
had a view that there is positive relation. 5 respondent had a view that there is no such relations
and remaining 1 respondents felt there is negative relation between staff motivation schemes and
employee retentionTheme 6: motivations schemes can help in employee retention in waitrose
Q6) What are the ways in which motivations schemes can help in
employee retention in waitrose?
Frequency
a) Positive mind set of employees 10
b) Improving employee interest 12
c) Enhancing present financial compensation 18
14
10
12
18
a) Positive mind set of
employees
b) Improving employee
interest
c) Enhancing present
financial compensation
34
1
5
a) Yes positive relation
b) Negative relationship
c) No such relationship

Interpretation: It is analysed from the above graph that while it was asked to 40 respondent
about the ways in which various employee retention schemes can be adopted in waitrose. 10
respondent felt that there will be development of positive mind set of employees. Other 12
respondents out of 40 had a view that there can be improvement in employee interest. 13 others
had a view that there will be better financial compensation.
Theme 7: Benefits of staff motivation schemes for employee retention in waitrose
Theme 7: Benefits of staff motivation schemes for employee retention
in waitroseQ7) What are benefits of staff motivation schemes for
employee retention in waitrose?
Frequency
a) Improved employee retention 20
b) Improves employee performance 10
c) Higher organizational productivity 10
Interpretation: It is interpreted from the graph that when it was asked to 40 respondents about the
different staff motivation schemes that can be used for retention of employees in waitrose. 20
respondents had a view that it can help in retention of employees. 10 respondents felt that there
can be enhancement of employee performance level and remaining 10 respondents out if 40 had
a view point that there will be higher organisation productivity.Theme 8: Employee motivation schemes are affecting on employee performance at workplace
Q8) How does employee motivation schemes are affecting on employee Frequency
15
20
10
10
a) Improved employee
retention
b) Improves employee
performance
c) Higher organizational
productivity

performance at workplace?
a) Negative 15
b) Positive 20
16

Interpretation: From the graph when it was asked to 40 respondent about the different employee
motivation schemes that may affect the employee performance level. 20 employees felt that there
will be positive impact while remaining 15 respondent had a view that it may create a negative
impact.
Chapter 6: Conclusion, Recommendations and Implications for Further Research
17
15
20
a) Negative
b) Positive

Conclusion
It is analysed that employee motivation schemes are very important to have a competent
and high performing employee force. It is also important aspect that is associated with retaining
of employees for longer time period. There are different aspects of employee motivation which
includes offering employees with financial rewards, timely recognition for their exceptional level
of performance, creation of work life balance and career development initiatives. All such
elements are essentially required in order to have a motivated workforce who is not willing to
make a switch to any other organisation in a specified time period.
Recommendations:
There are some of recommendation that are drawn from the above made analysis of the primary
and secondary collected information:
 Adequate financial rewards: In the changing competitive environment employers are
looking at development taking place in profitability. There is requirement of proper
financial incentives.
 Personal enrichment programs: It is suggest that in organisations there is requirement to
create personal enrichment programs that is required for encouraging employees to
engage in professional development.
 It is advisable that to motivate employees to maximise their present level of performance
organisations can focus on setting of intermittent goals. In this employees can be
motivated (Chiat and Panatik, 2019) . There is requirement of team and development of
system to develop a tracking system that can help the team members ins getting of
achievable and reasonable goals so that employees can be motivated and encouraged at
same time to achieve notable milestones.
Implications for Further Research
The present research work will set basis for future research work in the context of
motivation of employees. It is associated with the way different employee motivation scheme
can be used for the purpose of creating a highly productive and high performing workforce in
long run. The information that is generated from identified primary and secondary sources will
set basis for further research work. Different view points of author that are analysed in the
research are going to help in analysis different aspects which are associated with employee
motivation in large retail sector organisation.
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Reflection
After doing the present investigation there is use of questionnaire for the purpose of collecting
primary information. Questionnaire has assured in the process of having sufficient information
base that is primary basis of data. Further there is application of both qualitative and quantitative
method. These methods have lead to sufficient information basis. There are some of the issues
that are associated with using questionnaire as method I faced such as difficulty in the process of
application of verbal communication skills to effectively communicate with the target segment of
respondents. I worked on then using written communication skills in order to support the process
of gathering sufficient information base. There were also issues that I faced with regarded to
difficulty in management of resources. For this purpose I used Gantt chart as a technical tool that
led to dividing the whole time period as per various activities that are to be performed in the
present research work.
This research work has led to overall Presley development of skills that includes verbal
communication skills have improved, researching skills, analytical skill all such have improved
and have assisted in the process of professional development in coming future time period.
19

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