Importance of Employee Motivation in Managing and Retaining Talented Employees in UK Retail Industry

Unit 11 – Research Project
1

Table of Contents
Chapter One: Introduction...............................................................................................................4
1.1 Research Aim and Rationale............................................................................................4
1.2 Research Questions..........................................................................................................4
1.3 Research Objectives.........................................................................................................5
1.4 Significance of the Research............................................................................................5
Chapter Two: Literature Review.....................................................................................................6
2.1 Introduction of Literature Review....................................................................................6
2.2 Main Body........................................................................................................................6
Concept of staff motivation schemes in context to organisation............................................6
Different staff motivation schemes used by Morrisons to retain employees.........................7
Issues faced by Morrison’s while implementing staff motivation schemes to retain employees
at workplace............................................................................................................................8
2.3 Conclusion of Literature Review......................................................................................9
Chapter Three: Methodology.........................................................................................................10
3.1 Research Philosophies....................................................................................................10
3.2 Research Approach.........................................................................................................10
3.3 Research Strategy...........................................................................................................10
3.4 Research Methodology...................................................................................................11
3.5 Research Tools...............................................................................................................11
3.6 Sampling.........................................................................................................................11
3.6.1 Identifying Population and Research Site...................................................................11
3.6.2 Sampling Strategy.......................................................................................................11
Chapter Four: Findings (Data Analysis and Presentation)............................................................13
Chapter Five: Discussion (Data Interpretation).............................................................................15
Chapter Six: Conclusion, Recommendations and Implications for Further Research..................24
References.....................................................................................................................................26
Appendix.......................................................................................................................................27
Questionnaire........................................................................................................................27
2

3

Chapter One: Introduction
Title: To identify the importance of employee motivation in managing and retaining talented
employees within the UK retail industry
Background of the research
Globalisation has made a significant change on the economies of the growth of the world.
It has been made to manage social, global and political factors which are work on the basis of
different changes which has been opened opportunities and challenges in developing economies
in major challenges. The work of high level of motivation schemes to employees to make grip
and has make a dynamic growth in business environment. The use of staff motivation and
techniques for the employees are effective and retentions to the growth of organisation success
(Sylkin and et.al., 2021). Thus, it is very effective to constantly to manage motivate the growth
and retain them for longer period of time in an effective and appropriate manners. This research
is basically related to effective motivation schemes which are used to work as an employee and
retain them for the longer period of time.
1.1 Research Aim and Rationale
Research aim
To identify the importance of employee motivation in managing and retaining talented
employees within the UK retail industry”. A study on Morrisons.
Research rationale
The main reason for choosing this topic is to provide wide range of information and
collect informative knowledge in more effective and approaches. It is further analyse different
challenges to complete authenticate availability and approaches for gain higher effective
availability in an appropriate ways. The researcher is able gain personal and professional
development skills which are effective and helps in analysing the future situations. In the context
of personal development researcher is able to gain communication, skill development, research
writing and other skills (Bhattacharyya and et.al., 2021). Whereas, it the context of professional
development, the use of training and development is used to achieve higher efficiency in more
effective and appropriate ways. It is used to analyse and manage the motivation schemes for the
growth of organisational context.
4

1.2 Research Questions
Research objective
 To increase basic understanding about the talent management.
 To identify the impact of motivation in managing and retaining talented employees
within employees Morissons.
 To examine the issues faced by Morissons in the absence of talented employees at
workplace.
Research questions
 What is the concept of talent management in context with UK retail industry?
 How motivation has impacted on talent management and retention?
 What are the issues that could be faced by Morissons in the absence of talent
management?
1.4 Significance of the Research
The main significance of the research is to provide wide range of applicability to analyse
the working and achieve higher efficiency in more effective and appropriate ways. Furthermore,
to complete the working and achieve efficiency are able to work and choose motivational
techniques and growth to work and manage significant process to accomplish the task in more
effective and efficient ways (Rawat, 2021). These techniques are used and achieve to complete
working in more appropriate ways and manage the subsequent growing sectors for understanding
the process and gain effective management techniques to analyse and conducting behaviour in
different channels. It would be more significant and appropriate to complete need and manage
more effective growth for provide wide range of challenging nature in an significant growth.
5

Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is defined as the procedure which is used to gather information through
secondary sources such as books, journals, articles and so on. The main objective of literature
review us to analyse research gap in present study (Mruck and Mey, 2019). In previous studies,
there was information about staff motivation but it lacks data about impact of staff motivation on
employee retention. In order to fulfil this gap, research questions are developed and is given
below:
2.2 Main Body
To increase basic understanding about the talent management.
According to Thomson (2021), talent management is the concept and scope of human
resource to attract and retain talented or knowledgeable employees within UK retail industry.
The aim of the talent management is to improve business performance via retaining talented
employees at workplace. Talent management is important for an organisation because it helps
them by building their company’s reputation in the marketplace. Thus, it becomes essential for
the organisation to understand different employees as per their traits in order to achieve the goals
of the organisation. To keep the morale of the employees high, management uses various talent
management strategies. These strategies have high influence on human's life to boost up the
employee confidence as well to achieve organisational goals on time and also enhance their
motivation. Additionally, they put their all efforts to achieve better results and always make sure
that their clients are happy with their performance. These talent management strategies also
helpful for staff to maximise their performance higher and keep their morale high. If the
employees having talent, they feel more confident and motivated then there are less chances of
employee turnover. In addition to this, firm used various talent management strategies to
motivate their employees such as by offering them the incentives. As per this, each and every
organisation figure out what all programs they can offer as per the business and requirement of
the staff. These strategies will keep an employee retained in the organisation and will attract new
talent. This can be done by offering bonuses, it means to clearly specify what all is expected of
them. And if the employees will accomplish the goals on time, they will be rewarded with extra
pay. Alternatively, profit sharing plans of the business can be a great boost. In contract to this, it
6

will be a financial loss to a company but will boost the morale of employees and inspire them to
excel their performance in order to have profits. There is another way to enhance performance of
employees is by offering them programs or courses by reimbursing their loans for further
studies. Along with this, offering wellness incentive will promote physical and mental wellbeing
of the employees. It will reduce their stress or anxiety and led to productivity of the employees.
By giving training to their employees, organization figure out the unaddressed issues of the
workers. The trainings of the undertaking will clearly state the business goal and explain its
importance for personal development as well. Besides this, by encouraging the feedback and
participation of employees in decision making will make them feel more engaged in the
organisation. It will create a sense of belongingness in them. Other than this, in personal training
by asking how they are doing and how business could help them to enhance their productivity.
It is equally important to show them that organisation has trust on their employees that they will
put all their efforts to achieve the goals , this will give a boost to customer loyalty. Hence, these
talent management strategies are great tool to positively influence the performance of
employees.
To identify the impact of motivation in managing and retaining talented employees within
employees Morissons.
As per Barrett (2021), Morrison used variety of talent management strategies to boost up
the morale of its employees. These are certain techniques which an organisation uses to keep its
employees more engaged in the undertaking and boost up their motivational levels. This is done,
by creating healthy environment in the business. It should be a relaxing place for the employees
to work. Workplace should be comfortable, organized and fun for employees. The aura of the
workplace has a great impact on the workers mood, this can positively or negatively impact their
productivity. Besides this, organisation which has helpful managers can boost the employees to
contribute more as they are working under respectful, honest and supportive mangers. As, it is
important for the managers to keep sharing the updates and current projects of the business on
daily basis, so, that the employees feel themselves as part of organisation. Moreover, increasing
motivation among employees is important for Morisson because it helps them in retention of
talented workers for longer time. It is determined that there are different strategies of motivation
used by Morrison for motivating employees. One of the strategy is rewards and recognition that
help in motivating employees. The other strategies are training and development, allow
7

participation in decision-making, performance assessment and so on. These are main strategies
that helped the company in managing and retaining talented employees at workplace for a longer
time period. Also, Giving them the regular incentives will boost up their productivity. Even
small rewards can make a big difference. So, it is important to clearly showcase what all is
expected from workers and if they do, effectively and efficiently will be rewarded with extra
pay. Other than this, company's work life balance is also an influential talent management as
motivational factor. Employees will be discouraged to work or will be unproductive if they are
burnt out. So, considering this factor, it is relevant to offer flexible work schedule to employees.
It will encourage them to work comfortably and productively. This convenient style of working
will leave employees motivated, confident and relaxed. These talent management and
motivational strategies will change the behaviour of the employees for the good and will make
them ready to adopt any adverse changes. These might also helps to drive productivity as it will
built up trust between managers and staff members. (employee incentive program to engage your
team). As per Morrison, some of the companies provide each worker a fix amount of money to
pursue their talents. Yoga classes, sky diving etc. are some of the courses which a company can
offer to boost up morale of its employees. Also, by allowing the flexible schedule to the
employees will give them the freedom to maintain a healthy work life balance. It will help them
to keep the control on their schedule by prioritizing their personal needs. It is a wonderful
incentive to workers, as they work, only when they feel relaxed. Adopting the flexible timings
will help workers to prevent from any stress, anxiety or depression. So, these motivational
schemes work wonders to boost up the productivity levels of workers and contributes in
employee retention.
To examine the issues faced by Morissons in the absence of talented employees at workplace
As per the view point of Roy, (2020) there are various challenges which Morrison faced
in absence of talent management at workplace. There are various challenges which an
organisation faces such as changes in business environment. With the changes of economic,
political, social situations it becomes important for the business to adopt these changes smoothly.
So, motivational schemes are used to convince the employees to accept these changes. As these
changes might turn out to be favourable for workers, or can increase their workload, disrupt the
working culture and so on. Therefore, to implement these changes smoothly, it is better to
mention these new rules through test with grace period. Additionally, this will give them the
8