Impact of Staff Motivation Scheme on Employee Retention in UK Retail Industry: A Study on Morrison's

This research proposal aims to analyze the impact of staff motivation schemes for employee retention within the UK retail industry, with a focus on Morrison's. It discusses the concept of staff motivation, its impact on employee retention, and strategies for enhancing staff motivation.

Research proposal
(Impact of staff motivation scheme to employee
retention)

Contents
INTRODUCTION...........................................................................................................................1
Background of organisation...................................................................................................1
Research aim & objective.......................................................................................................1
Rationale of research..............................................................................................................1
LITERATURE REVIEW................................................................................................................2
Concept of staff motivation within UK retail industry...........................................................2
Impact of staff motivation schemes in Morrison’s for employee retention...........................2
Strategies for enhancing staff motivation to retain employees in Morrison’s........................2
RESEARCH METHODOLOGY.....................................................................................................2
Activities and timescale...................................................................................................................4
References:.......................................................................................................................................6

INTRODUCTION
The success of the organisation depends on the efforts of employee when motivated they
contributes to organisational growth. Staff motivation is the enthusiasm; commitment & amount
of creativity which employees bring to organisation on daily basis. The staff motivation is
important in organisation to accomplish task quickly and improves the work quality. Since these
goals are closely tied to how the company is developing, personnel are crucial to the
organization's success in attaining its objectives (Arabshahi, and Hoseini, 2022). In order to
retain talent, it is important that employee motivation programs are in place to increase employee
morale while increasing their retention. The research report discusses the concept of staff
motivation with its impact to retain employees n organisation. in addition, strategies are
determined for enhancing staff motivation.
Background of organisation
The study is being done on the Morrisons founded in 1899 by William Morrison which is
the largest chain of super market in UK. It deals in the product of food and drink, clothing,
books, magazines and many more.
Research aim & objective
Research aim
To analyse impact of staff motivation schemes for employee retention within UK retail
industry. A study on Morrison’s.
Research objectives
 To understand the concept of staff motivation within UK retail industry.
 To analyse the impact of staff motivation schemes in Morrison’s for employee retention.
 To determine strategies for enhancing staff motivation to retain employees in Morrison’s.
Research questions
 What is the concept of staff motivation within UK retail industry?
 What is the impact of staff motivation schemes in Morrison’s for employee retention?
 What are the strategies for enhancing staff motivation to retain employees in Morrison’s?
Rationale of research
The reason of selecting this research topic is to retain employees in organisation through
staff motivation schemes. For the research this topic is important which helps in understanding
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about the concept of topic along with two key viewpoints, such as personal and professional, are
taken into consideration (Bu, 2021). The study focuses on creating internal incentive
programmes to keep bright individuals while raising the organization's productivity. Research is
connected to the growth of numerous skills, including research skills, analytical skills,
communication skills, and many more from a personal perspective. From a professional
standpoint, the research will result in the collection of various pieces of data that researchers can
use in their future work.
LITERATURE REVIEW
Concept of staff motivation within UK retail industry
According to Valence (2022) staff motivation is defined as an ability to motivate staff as
motivated employees ate the asset to an organisation which are directly proportional to an
organisation success. the high employee motivation leads to better engagement and productivity
which refers to the level of energy, commitment, persistence and creativity that workers bring in
their jobs.
Impact of staff motivation schemes in Morrison’s for employee retention
As per the view point of Srivastava (2022), the techniques of employee motivation help in
encouraging the people to work productively and results in better revenues outcomes. The staff
motivation scheme positively influences employee experience and promotes high job
satisfaction. the workflow in the organisation becomes more efficient which leads to produce
high-quality work increasing.
Strategies for enhancing staff motivation to retain employees in Morrison’s
In accordance to Mujitapha (2021), in the organisation there are several strategies which
helps in enhancing the staff motivation for employee retention in order to enhance the
productivity such as empowering problem solving and learning, providing meaningful feedback,
creating positive work environment, offering reward and recognition etc.
RESEARCH METHODOLOGY
The procedure for collecting and analysing data on the research topic in effective manner is
known as research methodology which is considered a significant part in research in order to
know reliability and validity of the information (Yang, 2022).
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Research philosophy- This helps the researcher in gaining quality information regarding
the research topic which is about phenomenon based on belief. There are two types of research
philosophies positivism and interpretivism. The researcher takes use of positivism in its current
study as it will support in interpreting quantitative data on the research topic in simple & easy
way.
Research approach- It defines the plans and procedures that include the step of data
collection, analysis and interpretation, taking into account the assumptions. Deductive and
inductive are two approaches in which deductive approach is being used that will help in
gathering accurate data and helps in testing the present theories (Wei, 2021).
Research strategy- It defines step by step the action plan, which gives the direction of the
research process through systematic research. The researcher will take use of survey from
different types of strategies in order to have accurate and authentic information on the given
topic.
Data collection- The data collection involves methods of primary & secondary for
collecting data in which investigator will take use of both primary and secondary methods to
gather information from different sources & authentic sites (Gupta, and Gupta, 2022).
Data analysis- There are several types of data techniques for evaluating data such as
thematic analysis, frequency distribution etc. the investigator will take use of thematic to get
detailed and correct information from different number of respondents for aims & objectives of
research.
Time horizon- Cross sectional and longitudinal are two methods in time horizon in which
investigator takes use of cross-sectional to collect data in less time and cost so that all activities
can be completed on the time (Staron, 2020).
Sampling- The word sampling describes a group of individuals or things taken for
measurement from a vast population. The investigator will take use of probability sampling in
which 30 employees of Morrison’s are selected through random sampling.
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Activities and timescale
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References:
Books and Journals
Arabshahi, A. and Hoseini, M., 2022. The Role of Organizational Coaching in Public Service
Motivation with the Mediating Role of Positive Organizational Behavior (Case Study:
Staff of Mashhad University of Medical Sciences). Journal of Managing Education in
Organizations, 11(2), pp.13-39.
Bu, Y., 2021. Analysis and improvement of the staff motivation system (by the example of CY
company): annotation to master's thesis.
Mujitapha, M., 2021. Motivation and staff performance in tertiary institutions in Kano State,
Nigeria. Nkumba university press Entebbe..
Wei, H., 2021. Staff motivation as an integral part of corporate HR management: annotation to
master's thesis.
Gupta, B.N. and Gupta, N., 2022. Research methodology. SBPD Publications.
Staron, M., 2020. Action research as research methodology in software engineering. In Action
Research in Software Engineering (pp. 15-36). Springer, Cham.
Yang, H., 2022. Methodology. In Language Learning Motivation and L2 Pragmatic
Competence (pp. 55-80). Springer, Singapore.
Online
Valence Jouany, 2022 [online] Available through https://haiilo.com/blog/top-15-employee-
motivation-tips-and-benefits
Ritika Srivastava, 2022[online] Available through
https://www.peoplematters.in/article/performance-management/impact-of-employee-motivation-
on-job-performance-14553
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