Role of Staff Motivation Strategies and Their Impact on Employee Performance in Retail Industry: A Study on Marks & Spencer

Employees are the asset for retail business because they have the power to take business towards success and
development. So, every retail company puts continuous efforts to motivate and encourage employees (Leonova and et.
al., 2021). For this they adopt different motivation strategies because their motivation is vital and necessary to a
company's success. When retail companies adopt different motivation strategies, they get to see higher level of
commitment, energy and drive from employees towards their assigned roles and responsibilities. It is experienced by
retail companies that when they do not give importance to staff motivation then it leads to decreased productivity, lower
levels of result and unattained goals and targets. Therefore, this report will collect data about the different staff
motivation strategies adopted by retail brands to keep their employees satisfied in the workplace.
Research aim
The aim of the current study is “To identify the role of staff motivation strategies and their impact over performance of
employees.” A study on Marks & Spencer
Research Objectives
 To identify the need of staff motivation within retail industry
 To evaluate different types of staff motivation strategies adopted by Marks & Spencer to improve
employee's performance
 To explore the impact of staff motivation over employee's performance within Marks & Spencer
 To investigate the challenges faced by Marks & Spencer in absence of staff motivation strategies
ROLE OF STAFF MOTIVATION STRATEGIES AND THEIR IMPACT OVER
PERFORMANCE OF EMPLOYEES
INTRODUCTION RESEARCH AIM AND OBJECTIVES
According to Woods, Doherty and Stephens (2022), employee motivation is one of the concepts which is necessary
for the success of the organisation. In simpler words, it is the commitment shown by employees towards their
assigned roles and responsibilities in the company. Improving and maintaining staff motivation is necessary in the
workplace but it is not an easy task for the managers and leaders (Hamik, Mohamed and Sato, 2021). In a company,
there are multiple number of employees so identifying their needs and requirements are not an easy task. There are
several benefits of employee motivation which is experienced by the retail companies which are: more innovation,
higher productivity levels, lower level of absenteeism, decreased employee turnover and so on (Zharov, 2020).
METHODOLOGY
The present study will use quantitative research methods for the collection of information. Under quantitative research
method, investigator will depend upon deductive approach, positivism philosophy, survey strategy and probability
sampling. All these methods will facilitate researcher to gather and analyse numerical data. Under primary method,
investigator will focus over developing questionnaire (Rinjit, 2020). In this certain close-ended questions will be included
and which will assist researcher to have great quality insights. On the other hand, secondary information will be recorded
through books, journals, newspapers, articles, publications and many more (Rashid and Sipahi, 2021). Researcher will be
selecting 30 managers from Marks & Spencer to collect information from them.
LITERATURE REVIEW
FEASIBILITY OF A RESEARCH PROJECT
This study is completed with the efforts of each member of the group (Dankeieva and et. al., 2021). The current study is
feasible because it has focused over positive as well as negative aspects of the chosen study. It is also completed with
the help of different resources such as time, resources and funds. This is also completed with the help of accurate and
relevant research methods.
REFERENCES
Dankeieva and et. al., 2021. Application of cognitive modelling for operation improvement of retail chain management system.
Hamik, S.A., Mohamed, A.F. and Sato, M., 2021. Motivation to donate surplus Food in Malaysia Retail Industry.
Leonova and et. al., 2021. STRATEGIC ANALYSIS OF THE MOTIVATION ON EMPLOYEES'PRODUCTIVITY: A COMPENSATION BENEFITS,
TRAINING AND DEVELOPMENT PERSPECTIVE. Academy of Strategic Management Journal, 20, pp.1-11.
Rashid, M.H. and Sipahi, E., 2021. The importance of quantitative research in language testing and assessment: in the context of social works. Linguistics and
Culture Review, 5(S1), pp.317-330.
Rinjit, K., 2020. Research methodology.
Woods, R., Doherty, O. and Stephens, S., 2022. Technology driven change in the retail sector: Implications for higher education. Industry and Higher
Education, 36(2), pp.128-137.
Zharov, V.G., 2020. Aspects of service company operation at early stages of market development. Revista Inclusiones, pp.29-40.