Stakeholder Analysis and Strategy Development Report

Running head:STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENT
REPORT
Stakeholder Analysis and Strategy Development Report
Name of the Student
Name of the University
Author Note

1STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENT REPORT
Executive Summary:
Tesla Motors is an American automotive and Energy Company based in California. Some of
the top models of cars produced by Tesla Motors include the model S, model X and model 3.
The company was formed in 2003 and was later joined by Elon Musk as the chairman of the
company. Tesla motors has utilized various breakthroughs in the field of electric motors,
batteries and artificial intelligence to create products that are technology driven and equipped
to propagate the mission of the organization through the product design. The aim of the study
is to understand how the stakeholders view and engage with Tesla Motors through the
stakeholder view model and identify specific stakeholders within each group and the
programs that can be used to engage each stakeholder group. It discusses the Stakeholder
view model is an approach through which three values namely the normative, instrumental
and descriptive values that influence the stakeholders can be outlined and represented in
relation to the stakeholders. The key stakeholder groups include employees, management,
owners (among the internal stakeholder) and suppliers, society, Government, creditors,
shareholders and customer (among the external stakeholders). Four stakeholder groups that
are of key importance for Tesla Motors that has been selected for the analyses of the paper
which are the customers, the employees, investors and societies/communities.

2STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENT REPORT
Contents
Executive Summary:..................................................................................................................1
Introduction to Tesla Motors:.....................................................................................................3
-Introduction to Tesla Motors................................................................................................3
-Vision and mission of the company......................................................................................3
-Recent developments............................................................................................................3
-Organizational challenges.....................................................................................................4
-Industry trends affecting Tesla Motor..................................................................................4
-Aim of the study...................................................................................................................4
Tesla Stakeholder View of the Organization.............................................................................4
-The stakeholder view model.................................................................................................5
-Specific stakeholders within each stakeholder group...........................................................5
Stakeholder Analysis for four selected stakeholder groups (behavior and motives).................6
-Stakeholder group 1- Customers...........................................................................................7
-Stakeholder group 2- Employees..........................................................................................7
-Stakeholder group 3- Investors.............................................................................................8
-Stakeholder group 4- Societies/Communities.......................................................................8
Stakeholder category identification and generic strategic programs for each of the four
selected stakeholders..................................................................................................................9
-Identification of the stakeholder category for each stakeholder group (1-4)........................9
- Generic strategic programs available for managing each stakeholder.................................9
Customers:..........................................................................................................................9

3STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENT REPORT
Employees:.......................................................................................................................10
Investors:..........................................................................................................................11
Society/Community:........................................................................................................11
Recommended strategic program for each of the four selected stakeholder groups including
reasons for recommendations...................................................................................................12
Customer:.............................................................................................................................12
Employee:............................................................................................................................13
Investor:................................................................................................................................13
Society/community:.............................................................................................................13
Conclusion:..............................................................................................................................14