Stakeholder Analysis of Starbucks

Running Head: STAKEHOLDER ANALYSIS OF STARBUCKS
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Stakeholder Analysis of Starbucks
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STAKEHOLDERS ANALYSIS OF STARBUCKS
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Executive Summary
 Business Environment is analysed for the determination of internal and external
stakeholders
 These stakeholders have huge influence on the operations of the business.
 The report is prepared on the analysis of stakeholders of Starbucks.
 Starbucks is a leading coffeehouse in the world.
 Since the beginning, Starbucks Company faced lot of challenges but it overcome soon
and remains a best coffee house in the world and turns the huge success around the
globe.
 The main objective of the Starbucks is to take care of the human spirits and inspire
them.
 The report covers all the important aspects of Starbucks Company through history of
the company and the important functions of the Company and the role of stakeholder
with the stakeholder matrix.
 After analysing the stakeholder matrix, the comparison of costa coffee and the
Starbucks is evaluated.
 The main aim of this comparison is to identify the similarities and dissimilarities of
the stakeholder of both the company.
 The objective is to analyse the deviations or negative impact relating to stakeholders
in order to take possible actions to reduce negative impact

STAKEHOLDERS ANALYSIS OF STARBUCKS
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Contents
Introduction................................................................................................................................1
Functional Areas of Starbucks...................................................................................................1
Operations Management.........................................................................................................2
Design of goods and services..............................................................................................2
Quality Management...........................................................................................................2
Process and capacity Design...............................................................................................2
Production Management.........................................................................................................2
Human Resource Management...............................................................................................2
Sales Management..................................................................................................................2
Starbucks Position..................................................................................................................3
Starbucks Stakeholders...........................................................................................................3
Role of employees of Starbucks.............................................................................................3
Role of customer of Starbucks...............................................................................................3
Role of Suppliers of Starbucks...............................................................................................3
Nature and Degree of stakeholder’s interest..............................................................................4
Conflicting Interest of Stakeholders of Starbucks.....................................................................4
Stakeholder Matrix of Starbucks................................................................................................5
Starbucks vs. Woolworths..........................................................................................................6
Objectives of the study...........................................................................................................6
Similarities of Stakeholders in Woolworths and Starbucks:..................................................6
Dissimilarities of Stakeholders in Woolworths and Starbucks:.............................................7
Differences in stakeholder interest and influences.................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

STAKEHOLDERS ANALYSIS OF STARBUCKS
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Introduction
Starbucks, an American coffee company and coffee house chain which was
established in Washington DC by Jerry Baldwin and Gordon Bowker. They opened a shop
and start selling fresh roasted, gourmet coffee beans and roasting accessories. In 1990’s the
demand for coffee allows Starbucks to expand beyond seatle, first to the cities of US and then
further field (Jennings, 2012). Starbucks also provide fresh and tasty snacks like pastry,
sandwiches, cakes, Panini. Starbucks is a leading specialist coffee retailer in the whole world.
The latest Starbucks coffee is Rwanda gakenke which grasp the attention of coffee
enthusiasts. They used many different components, blend them all together and create this
magical coffee. One of the reason that why this company become so popular because the
coffee buyer of this company travel individually to coffee farms and select the best quality
beans. Starbucks have a mutual understanding across the world with coffee farmers and
having a right to reserve those crops and most of the beans was packaged and shipped to
Starbucks retail stores. Because of this channel Starbucks maintains differentiation from the
competitors. (Starbucks, 2018).
It is an responsible company which not only considered with profit but also look
factors like principled sourcing which helps the farmers for stable future and climate for the
world. Starbucks uses very simple and unique strategy which is connects the links between
treating employees with respect and dignity and producing good product and services. The
following report gives detailed description of organization and functioning of Starbucks, its
position in market and its marketing style. (Starbucks, 2018)
Functional Areas of Starbucks
Functional areas define as grouping of activities in different departments. The
functional areas of Starbucks are Human resource, Sales, Operation, Production, Distribution,
Customer service support (Wrenn & Mansfield, 2014).
Operations Management
Operations management is work with designing and controlling the process of
production and redesign business operations in the process of production. Starbuck’s coffee
company engaged with these few operation management activities (Brooks, 2012).