Community Engagement And Stakeholder

STAKEHOLDER AND COMMUNITY
ENGAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Stakeholders of IKEA and stakeholder matrix........................................................................1
2. Prediction of individual stakeholders and proposing contingency plan..................................3
3. Importance of community engagement with appropriate communication strategies to
maximise purpose of identified stakeholder groups....................................................................5
4. Evaluation of stakeholder management theories and role of retailer in reviewing its
stakeholder list and communication methods..............................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Stakeholder is an individual person, group or an organization who will be affected by the
project outcome and they have interest in the success of the project. These individuals are the
sponsors of the project from inside or outside the organization. Community engagement is a
process of collaboration with the community groups to address the issues that have impact on the
wellbeing of those groups.
This report is evaluating about stakeholders of IKEA Company which has influence on
the project. This study is explaining the ways to predict the behavior to manage the risk related to
the stakeholders. The importance of the community engagement for a project and explaining the
stakeholder management theories with the methods of communication with the stake holders.
Overview of Company: IKEA is a Swedish multinational group that designs and sells the
kitchen appliances, ready to assemble furniture and home accessories with other useful products.
IKEA is known for the innovation in furniture design and packaging of products. IKEA is the
one of the largest furniture retailer in the world since 2008.
MAIN BODY
1. Stakeholders of IKEA and stakeholder matrix
According to Schnackenberg and Tomlinson (2016) the customer of the organization are
the most important stakeholders of the company. The policies and strategies decides by the
organization is to attract customer towards the company product. The goal of the company is to
improve the sale of the product and the buyer of the product are the customers. The project is
highly influenced by the customers of the organization. The product development through the
project is designed as per the consumer requirement. The consumer are also the part of the
society and they can be the shareholders of the company. The shareholder can support the
investment of the company in particular project or location
As per view of Bosse and Coughlan (2016) the employees of organization are the most
important stakeholder. The organization is working cause of these employees. Skills and
experience of the employees is the most important thing for the company. These skills and
experience of the employees make the product designs and functionality of furniture more
creative and innovative. The innovation in the company working and procedures are the result of
the creative thinking of the company employee. The projects of the company are dependent on
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the employees. Employees can influences the projects of the company in both positive and
negative ways.
Miles, (2017) thinks that the managers and owner of the company have huge impact on
the business of the organization. The most of the decision related to the company are taken by
owner and managers of company. This decision can affect the working and production of the
company. Decisions taken by management affects the working procedures and methods of the
company alongside the working of employees and other stakeholders. Managers and owners of
the organization are the stakeholders who manages the working and operation within the
organization. The resources and task allocation for the particular project are managed by
managers and leadership. The procedures and methods used in the project handling are decided
by them. So, the success and the effectiveness of project is dependent on the decision of
management. These impacts can be positive or negative.
According to Daft, (2015) the suppliers are also the stakeholder of the organization. The
raw material is provided by the suppliers which is used by the company to develop the product.
The suppliers have impact on the working and procedure used in the project. The effectiveness of
the project is depended on the quality and the punctuality of the supply. This can have positive
and negative impact on the working on the project.
Barney, (2018) says that the government is also the stakeholder of the organization and it
can also have impact on the projects of company. The rules and regulation made by the
government can minimize the limitations for the project. The company have to follow the rules
and regulations decided by the government. This can either these policies can support the project
or make the implementation process difficult.
Evaluation of Impact of Stakeholder on Project of IKEA
The stakeholders of the organizations are from both inside and outside of the
organization. The stakeholders inside the organization are employees, managers and owner of
IKEA. The stakeholder outside the organization are suppliers, society, government, creditor’s
shareholders and the customers of IKEA. The consumers are the main stake holders of the
organization and in IKEA the products are designed as per the consumer requirement and the
design of the ready to assemble furniture is customer friendly to offer more facility to the
consumer
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