Stakeholder Strategy Development and Implementation

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholders are the key responsibility of an organization
• Any firm must ensure that they are able to look out for the
stakeholders present.
• This presentation is based on the case of Facebook with respect to
which, the different key stakeholders will be highlighted
• Additionally, these stakeholders will be categorized accordingly
(Haigh & Wigley, 2015)
• Strategies for each of the groups will be provided accordingly.

Stakeholder Analysis (summary)
• The different stakeholders which are crucial to Facebook can be
taken to be as follows:
Users
Advertisers
Shareholde
rs
Employees
Governmen
t
Communiti
es

Stakeholder Analysis (summary)
• Although the firm has a large number of stakeholders, only a few of
them can be understood to be critical for the firm and with respect
to this, certain strategies will be highlighted (Haigh & Wigley, 2015).
Facebook
Users
Competit
ors
Employee
s
Governm
ent

Swing Stakeholder: strategic
options
• The Swing stakeholders can be understood to be the Facebook users
• The users are an integral part of the overall operations of the firm.
The strategy which has been outlined for them is as follows:
• Improving interface
• Allowing customized content
• Improving privacy regulations (Kissinger, 2018)

Swing Stakeholder:
recommendations
• Out of the various strategic options which have been discussed, the
best strategic option which can be adopted by the firm can be
stated to be as follows:
• Improving the privacy regulations
• The privacy forms an integral part of the user and hence, Facebook
must ensure that it is successfully being able to look out for the
different privacy aspects so as to ensure success (Facebook, 2019).

Defensive Stakeholder: strategic
options
• The defensive stakeholders can be stated to be the Competitors.
• The competitors of the business are the other parties who also
function as a social media networking site. The various options
available for Facebook to deal with these competitors are as follows:
• To improve the interface
• To provide the users with better content (Cho, Furey &Mohr,2017)
• To improve the privacy and safety regulations

Defensive Stakeholder:
recommendations
• Out of the given options, the option which would be best suited for
the organization can be taken to be:
• Improving privacy and safety regulations
• Although there exists a presence of a large number of websites and
online portals similar to that of Facebook, it has to be understood that,
the operations of Facebook need to be better than them. Hence, if
Facebook is successfully able to improve the operations, then it will
successfully be able to engage in large number of users (Haigh &
Wigley, 2015).