Stakeholder Strategy Development and Implementation

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholder management is crucial for the organization
• Any firm which wants to ensure success needs to look
after the different stakeholders.
• The aim of the presentation is to highlight the manner
in which the chosen organization looks after the
different stakeholders (Ji et al., 2015).
• The firm chosen for the purpose of analysis is the
Facebook.
• Facebook is one of the largest firms present around the
globe.

Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders (Facebook
2019)
• The stakeholders which adhere to Facebook can be
understood to be as follows:
Users
Advertisers
Sharehold
ers
Employees
Government
Communities

Stakeholder Analysis (summary)
• The chosen stakeholders have been categorized as
follows:
• Offensi
ve
• Hold
• Defensi
ve
• Swing
Facebook
Users
Competito
rs
Employees
Governme
nt

Swing Stakeholder: strategic options
• The Swing stakeholder has been selected as the
Users
• The Users hold an account on the website of the
firm.
• The strategic options available for them are as
follows:
• Better privacy
• Better interface (She & Michelon 2019)
• Customised content

Swing Stakeholder:
recommendations
• For the strategy implementation, the following strategy
has been selected :
• Improving the interface
• In this case, Facebook would be essentially required to
improve its overall interface so as to ensure that it is
successfully able to attain a larger target audience
(Haigh & Wigley ,2015) .

Defensive Stakeholder: strategic
options
• The defensive stakeholders have been taken as the
Competitors
• These stakeholders have a low cooperation capacity but
high competitive strength
• The strategic options available for the stakeholder
group is as follows:
• Coming up with better deals for the advertisers
• Improving the interface (Shin, Pang & Kim,2015)
• Providing better user facility

Defensive Stakeholder:
recommendations
• For the implementation, the following strategy has been
chosen to be appropriate:
• Coming up with better options for the advertisers
• With this strategy, Facebook would be able to compete
with the different competitors in the right manner and
hence, would be able to ensure success in the long run.