Stakeholder Strategy Development and Implementation

Stakeholder Strategy Development and Implementation
Facebook

INTRODUCTION
• The stakeholder strategy plan is defined as a plan or a guide which directs the
company for managing effective communication with key stakeholders.
• The following presentation will outline the stakeholder strategy development of
Facebook (Dou, Zhu and Sarkis, 2015).

Stakeholder Analysis (summary)
The stakeholder analysis is a technique
which is used by different companies in
order to identify the different
stakeholder and analyse and evaluate
the needs and expectations of the
stakeholders.

Swing Stakeholder: strategic options
• These stakeholders are a type of stakeholders who
have high cooperative and high threatening
abilities which influences the outcome for a
particular situation. The swing stakeholders are
customers.
• These types of stakeholder scan either help the
organization or hinders the working of the
company (Novikov, 2018).

Swing Stakeholder: recommendations
The major recommendation for
the swing stakeholders of
Facebook that is the consumers
is that they must be participative
in the change of rules program

Defensive Stakeholder: strategic options
• The defensive stakeholders of Facebook are its employees who works for
Facebook.
• These are the stakeholders which helps the company in taking measures for
accomplishing and assisting the company in achieving its objectives and goals.
• The strategic program for the defensive stakeholders is to hold and sustain all the
standard and the quality which the company have and which is distinct from its
competitors.

Defensive Stakeholder:
recommendations
• The major recommendation for the defensive stakeholder is that they must hold
some meeting of the shareholder.
• This helps the company in managing business practices with reference to belief
and values of these stakeholders like employees.
• The strategy will assist in creating enhanced value to the shareholders.

Offensive Stakeholder: strategic options
• The offensive stakeholders of Facebook are the government. These are a type of
stakeholders which helps the company in achieving the objectives by way of
complying with some rules and regulations.
• This helps the company in gaining a competitive position by taking away the
market share from the competitors. It is because of the reason that the government
interferes to a great extent.