Starbucks: Strategic Supply Chain Management

Running Head: STARBUCKS 0
Starbucks
Singapore
Strategic Supply Chain Management
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STARBUCKS 1
Executive Summary
Starbucks has a unique way to interact with customers and try to make a connection
by providing the best quality for their satisfaction. They face challenges, find new ideas and
give their best performance for the best results.
This report tells about the Starbucks supply chain for reducing production costs,
increasing profitability and maintaining relationships, providing the highest quality of coffee
with the high price make them lose their customers so they try to improve and overcome from
that problem. This company is run with two directional plans where one is to help the
company to grow and other is to build a world-class supply. Starbucks is the ‘third place’ for
customers where they find comfort and warm between home and work.

STARBUCKS 2
Contents
Introduction................................................................................................................................3
Current Supply Chain/Network..................................................................................................3
Strategic Roles...........................................................................................................................3
Just In Time................................................................................................................................3
Performance...............................................................................................................................3
Relationship Management..........................................................................................................4
Areas of Practices.......................................................................................................................4
Weakness....................................................................................................................................4
Proposed Model.........................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6