Starbucks Business Report: Analysis of External and Internal Environment

Starbucks Business
Report

Table of Contents
INTRODUCTION...........................................................................................................................4
Part 1 – Starbucks Business Report.................................................................................................4
Introduction............................................................................................................................4
External environment analysis...............................................................................................5
Internal analysis......................................................................................................................8
Part 2 – Starbucks’ Stakeholder Report.........................................................................................13
a) Internal & external Stakeholders of Starbucks.................................................................13
b) Workforce precedence stakeholders group.....................................................................14
c) Interest & power of Workforce stakeholder group..........................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Business strategy refers to the integration of range of plans that are formulated for the
quick attainment of organizational goals and objectives. For developing rightful strategy for
company, it is essential for the management team to conduct effective analysis so that they can
acknowledge best strategy that will contribute in the quick attainment of growth in effective
manner. This can be effectively done with the usage of internal as well as external analysis of
environment. The present report is based on the case study of Starbucks, a global coffee chain
that mainly provides range of coffee in its coffee shop but also provides other food items to its
customers (Byrnes, 2019). The main purpose of this report is to develop effective business
strategy document for the respective company for deeply evaluating internal as well as external
environment in rightful manner.
The current project is mainly divided into two sections. The first part of this report will
provide detailed knowledge on the case study with the inclusion of its competitive position.
Furthermore, it will provide explanation on both the internal as well as external analysis that will
include various frameworks like PESTLE, Porter's five force analysis, Industry life cycle model,
VRIO analysis, Value chain analysis and Competency framework. Later on, recommendation
will going to be provided to the respective company so that they can easily improve its
performance in the upcoming 3 years.
Part 1 – Starbucks Business Report
Introduction
Starbucks is the multinational coffee chain company that provides its services across the
world. Operational activity of this company are executed in such a manner so that quality
products and services can be delivered to the customers in the effective manner ( Cian, 2017).
The respective entity was incorporated in the year 1971 and headquartered in Washington,
United States. Strong global presence of this company simply states that it is market leader of the
coffee industry. In order to maintain its brand name the company effectively make use of
marketing campaigns ion order to attract maximum number of customers towards them for
longer period of time. The annual report of Starbucks have revealed that in the year 2015
revenue of this company was around 16 billion dollars.