Starbucks Case Study: SWOT and PESTLE Analysis, Influence of CSR, Leadership Styles, and Organisational Culture

Starbucks Case Study

Table of Contents
Introduction......................................................................................................................................3
1. SWOT and PESTLE Analysis.................................................................................................3
2. Influence of CSR on business..................................................................................................5
3. Different styles of leadership and suitable style of leadership for Starbucks..........................6
4. Importance of organisational culture.......................................................................................8
5. Reflection.................................................................................................................................9
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................12

Introduction
Starbucks Corporation is known as an American multinational chain of the roaster
reserves and coffeehouses headquartered within Washington. It is known as the one of the largest
coffeehouse chain. The entity operates over 30,000 locations all over the nations within more 70
nations. Starbucks serves cold and hot drinks. Present report focuses on PESTLE Analysis,
SWOT Analysis and Influence of CSR on business. Report also focuses on various styles of
leadership and suitable style of leadership for Starbucks. Furthermore focuses on Importance of
organisational culture
1. SWOT and PESTLE Analysis
PESTLE Analysis
Political
There are several factors included in this factor of macro environment. Elements affecting
Starbucks involve, political stability in home country that is US, political stability in home
country that is US, changes in policies and regulations because of Covid-19, political relations of
US with other countries because Starbucks is a multinational organisation, developing countries
getting more politically strong.
Economical
Element of this factors involve exchange rate, economic condition of country, taxation and cost
of operations in a US and in other countries, increasing cost of labour for completing
organisational operations.
Social
This environment consists customers and their choices several elements are part of this factor.
Presently due to Covid-19 customer preferences have changed and customers are avoiding going
out and in places like Starbucks and cafe (Sarsby, 2016). Starbucks is a premium coffee chain
and its image and brand value plays important role in its success Starbucks needs to change its
process according to new rules and regulations.

Technological
This factor involves Innovative technology, implementing technology for creation and
manufacturing for coffee and other products. Technology to deal with current Covid-19 situation
is also required.
Legal
This involves increasing regulations for food safety and standards, licensing regulations and
changing employment regulations because of Covid-19.
Environmental
Influence of this factor is as follows environment rules and regulations, resourcing sustainability,
utilising high quality and sustainable resource and material, and effective management of waste.
Because of Covid-19 crisis people have become more environmentally conscious.
SWOT Analysis
Strengths
 Effective brand value and image of Starbucks
 Financial performance of Starbucks
 Growth and existence of Starbucks in all over world
 Product development strategy of organisation
 With help of its strong resources and capability Starbucks can change its processes to
deal with Covid-19 crisis
 Effective quality, taste and standardization (Simões, 2020)
 Trust that customers have on Starbucks can contribute in its growth again after Covid-19
crisis
Weaknesses
 Premium prices are losing their value because of extensive growth that reduced its
exclusiveness
 Products of Starbucks can be easily copied by its competitors