Analysis of Starbucks's Core Competencies, Diversification, Boundaries and Outcomes

Business Management

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
1. Analysis of Starbucks's core competencies.............................................................................3
2. Starbucks Diversification.........................................................................................................4
3. Analysis of Starbucks boundaries............................................................................................4
4. Outcomes of Starbucks coffee outlets......................................................................................5
REFERENCES................................................................................................................................1

MAIN BODY
1. Analysis of Starbucks's core competencies
Starbucks is an American multinational chain of coffee houses and rostery reserves. The
brand is known for its supreme quality of Coffee and well satisfied service (Starbucks, 2021).
Core competencies refers to the ability and resources of the company that advantages to the
business. Core competencies of the Starbucks are its focus on supreme quality, outstanding
customer services, care for its employees and the extraordinary theme of the cafe. Following are
analysis of some core competencies of Starbucks.
 Quality Product : Starbucks never compromise on the quality of the coffee. It is the main
reason behind the success of the company. Company manage the quality by purchasing
ingredients from the local source as they are fresh (Lee, Jung and Moon, 2021). It helps
the company to maintain the standard. Every coffee beans are checked before roasting in
Starbucks. Maintaining same quality over the years by Starbucks made the company
more popular among the customers.
 Customer services : Starbucks has its own innovative ways to provide services to the
customer. This outstanding customer services has made too many loyal customers
(Liuand et.al., 2019). In order to improve customer satisfaction, Starbucks is always
ready to try various methods to satisfy the customers of the company.
 Motivated Employees : Starbucks treats its employees well so that they treat customers
well. Company offers all full time and part-time employees' health care benefits.
Starbucks call its employees as partners in order to respect their work and to motivate
them. In return Starbucks gets efficient work and happy customers.
 Interior Design : Starbucks know the value of design of the cafe. The reason behind
calling Starbucks third place is its interior design, comfortable sitting and beautiful
environment. Many customers are attracted towards the cafe of Starbucks just for its
attractive looks and conformable environment.
From the above analysis Starbucks can expand the business using these competencies as
it will help the company to satisfy the customer and the good quality can lead the company to the
successful expatiation.