Starbucks- Corporate-Level Strategies.

Starbucks- Corporate-Level Strategies
Name of the Student:
Name of the University:
Author note:

ABSTRACT
The current assignment aims at providing a clear understanding of corporate level strategy and
the purpose of corporate level strategy. The report predominantly focuses on Starbucks, a leading
company in coffee industry. The report highlights brief analysis of Starbucks and justified
recommendation has been provided to the study.

Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Overview of the Company...........................................................................................................4
Starbucks enhancing Corporate Social Responsibility................................................................5
Starbucks Contribution towards their Employees.......................................................................5
Starbucks- Consumer Satisfaction Strategy.................................................................................6
Expansion in the Global market..................................................................................................6
Technological Expansion within Starbucks.................................................................................7
Product Portfolio Diversification Strategy..................................................................................7
Recommendations............................................................................................................................7
Market-Penetration Strategy........................................................................................................7
Market Development strategy in China.......................................................................................8
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9