Marketing Strategy Proposal: Starbucks Corporation

The document analyses market operation and seeks to identify trends which impact the market. The marketing audit is conducted to understand the strategic position of Starbucks. To conduct audit the report has focused on the strengths and weaknesses of the Starbucks and how these should help influence Starbucks towards opportunities and threats in the external environment. With the help of PESTLE analysis; external factors which impact the marketing strategy of Starbucks are also discussed.