Analysis of Starbucks: Quantitative and Qualitative Data

Case study
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Table of Contents
Introduction ....................................................................................................................................3
Main body .......................................................................................................................................3
Quantitative data analysis...........................................................................................................3
Qualitative data analysis.............................................................................................................7
Recommendations.....................................................................................................................10
Conclusion.....................................................................................................................................10
References.....................................................................................................................................11
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Introduction
The purpose of this report is to develop understanding on the service provision in context
to a business organisation. The chosen organisation for this report is Starbucks which is a
American based multinational chain of coffee-houses operating worldwide. The company was
established in 1971 and is headquartered in Seattle, Washington and Kevin Johnson is the CEO
of the company. In the following report, data is collected in context to the services and
performance of the company using both quantitative and qualitative methods of data collection.
The following report evaluates the information collected using both sources and conduct detailed
analysis.
Main body
Quantitative data analysis
Starbucks is a highly influential and affluent global company based in America and it
deals in providing mainly coffee based beverages all around the world. The company operates in
the restaurant and leisure industry and serves the best quality of coffee to consumers at global
level. The organisation presently owns 33,833 stores all over the world in 80 countries which
denotes its high market presence and well established network of operations at a global level. It
employs approximately 383000 personnel in order to cater to requirements of potential
customers. The company owns 15,444 stores in United states indicating that it is a market leader
in coffee industry of US. The market capital of the company accounts for $139.3B which is
indicates that the organisation has abundance of financial resources and maintains a consolidated
image in the market with huge reputation and goodwill (Zaytsev, Dmitriev and Asaturova,
2020).
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Source: Net revenue of Starbucks worldwide from 2003 to 2021, 2022
From the above graph, it could be interpreted that the revenue of the company has
increased in 2021 to 24.61 billion from 19.16 billion in 2020. this massive shift in revenue is due
to increase in sales of the company in post-pandemic period. The sales of the company was
majorly affected by the consequences of pandemic and as it is shown in the graph that revues of
the organisation had declined in year 2020 due to emergence of COVID-19. The graph shows
significant growth of the Starbucks in terms of revenues as the company constantly devise
growth strategies in order to attain high levels of growth and development. The organisation has
invested brilliantly and strategically in marker development and has opened number of stores in
recent years. Starbucks is constantly enhancing its revenue generation leading towards expansion
to a massive extent as the company has prominently developed new markets all around the
world.
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