Analysis of Starbucks: Market Position, Revenue, and Growth Strategies

ASSESSMENT 2 Case study

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY ..................................................................................................................................3
Quantitative data analysis:..........................................................................................................3
Qualitative data:..........................................................................................................................7
Recommendations.......................................................................................................................9
Conclusion:......................................................................................................................................9
References........................................................................................................................................9

Introduction:
The main aim of this report is to gain knowledge about the service provision in relation to
the business enterprise. The organisation chosen for this report is Starbucks which is the
renowned multinational brand of coffee-house that is based in America. In addition to this, the
firm was established in the year 1971 as well as headquartered in Seattle, Washington DC. In this
report, the information will be collected by taking use of both the methods such as qualitative as
well as quantitative data collection ways. Moreover, this report will also analyse the information
gathered by taking use of both sources as well as state pros and cons.
MAIN BODY
Quantitative data analysis:
The Starbucks firm is considered as highly competitive as well as wealthy company
which runs its main operations from America. The firm delivers coffee made beverages to its
worldwide customers (Bertels and Desplaces, 2021). The firm basically operates under the
resultant and leisure industry and also provides best quality coffee beverages to the customers at
international level. The firm currently operates via 33,833 stores in approximately 80 countries.
It shows that the company enjoys high market share and also owns a well structured networks at
the international level. In relation to this, the firm has around 15444 stores in the USA country
which denotes that the firm is the market leader in the coffee industry of America. Moreover, the
market value of the firm is around $139.3B this shows that the company has large number of
financial resources and has a great goodwill in the coffee industry market of USA.

Source: Net revenue of Starbucks worldwide from 2003 to 2021, 2022
From the above graph, it can evaluated that the income of the firm has raised from 19.16
billion dollars to 24.61 billion dollars in the year 2021. This massive shift in revenue can be due
to decrease in restrictions of pandemic (Atzori, Shapoval and Murphy, 2018). As the revenue of
the firm in the year 2020 has negatively affected to restrictions on going outside of homes due to
pandemic situation. This graph represents the development of Starbucks company in relation to
increased revenue as the organisation adopts certain growth strategies with the purpose of
attaining higher growth. In relation to this, the firm has also smartly invested in the strategies in
order to develop competitive position in the global market. Moreover, the company also actively
searches for newer global opportunities for further expanding its market share by tapping into
new market conditions.