This report focuses on identifying service/organisational improvement and opportunities for innovation and growth in Starbucks. It discusses the importance of innovation in organisations and how it can trigger progress and help in overall growth. The report also provides recommendations for Starbucks to enhance the quality of working practices and processes, offer unique experiences to customers, use social media marketing campaigns, and encourage customer co-creation and fan community. The report uses qualitative data for analysis and draws insights from various sources such as books, journals, and online articles.