Starbucks Marketing Plan

STARBUCKS
Marketing Plan [TEMPLATE]
Author(s) of Document
[Email address]
Our Objective
Our Objective is to provide the best quality coffee one can taste in lifetime
COMPANY LOGO
Table of Contents
1. Business Summary
o Company Name
o Mission Statement
o SWOT Analysis
3. Target Market
o Industry Name
o Competitive Analysis
4. Market
Strategy
o
Product
o Price

o Promotion
o Place
o People
o Process
o Physical Evidence
5. Budget
6. Marketing Channels