Service Provisions of Starbucks: Qualitative and Quantitative Analysis
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Added on 2023/06/14
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This report provides a qualitative and quantitative analysis of the service provisions of Starbucks, including customer service and supply chain management. It also offers recommendations for the organization to promote innovation and improve its operations.
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Table of Contents INTRODUCTION...........................................................................................................................4 MAINBODY....................................................................................................................................4 Organizational overview.............................................................................................................4 Qualitative and Quantitative information....................................................................................4 Current service provisions of the organization...........................................................................6 Recommendation.........................................................................................................................8 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9 2
INTRODUCTION Organization is refereed as a collection of individuals who are involved in providing essential support in achieving the set objectives of the business. It is a social systems which included all forms of human relationships as well as encompasses the division of work among employees and aligns the task towards the set goals (Wodecki., 2019)For the following report Starbucks has been taken into consideration which is an American multinational chain of coffee house headquartered in Seattle, Washington,USA. The following report will consists of both qualitative as well as qualitative information relative to the chosen organization. In addition to this various service provision of the business will be discussed along with their respective pros and cons. Moreover, the report will highlight various recommendation that will promote innovation within the business. MAINBODY Organizational overview. Starbucks is the world's largest coffee house chainwith over 33,000 store in over 80 countries. This makes it crucial for the organization to focus on its service provision and their productivity. It is necessary for the business to instil aspects of innovation in order to overcome hindrance as well as issues relative to its provision of service as well as business operations. Qualitative and Quantitative information. Qualitative information: It refers to the information that is the descriptive and conceptual findings collected through questionnaires, interviews or observation. In context to Starbucks, the organization has effective supply chain management service that allows the business to cut cost and improve upon its services. In addition to this, it has allowed the business to gaincapacities for future innovation and development that will help in achieving goals in an effective manner. Quantitative information: This form of information is based on certain quantity, amount or range. This form of information is measure in units and associate with the data. In context to Starbucks, the organization has excellent customer service through which it is able to effectively attract customer and gain the largest market share in the market. This service is crucial for the business 3
as it helps the business to expand into various regions as well as ensure it is able to achieve its set goals and objectives. 4
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Current service provisions of the organization. Customer service: Customers service is and essential aspect in order to provide support to customers. It allows a business to improve upon its engagement relative to customers and establish loyalty. In addition to this, it helps a business to promote innovation through communication technology that helps in achieving growth as well as success in the market. In context to Starbucks, its customer service plays an essential role in ensuring that the business is able to solve various queries of its customers. This enables the business to promote positive customer relations and enhance brand awareness(Yeniaras and Kaya., 2021). Advantages: It allows an organization to effectively understand the perspective of its customers which provided essential support in developing products and services. It helps in establishing effective communication with customers and develop positive relations that result in enhanced brand awareness. Disadvantages: The overall process of customer service is time consuming and require high level of man power which can be costly for the business.It is crucial for an organization to provide around the clock customer service which can lead to low levels of motivation among employees due to repetition of work(Xiao and Kumar., 2021). Supply chain: This service refers to the overall handling of production goods and their flow. It includes the starting from the raw components all the way to delivering the final products to customers. Effectiveness of this serves allows a business to save cost of operations resulting in enhanced productivity as well as performance. In context to Starbucks, the supply chain service are optimal as they are able to source goods from various reliable sources. In addition to this, the service within supply chain is well established in a systematic and structured manner(Centobelli, Cerchione and Ertz., 2020). Advantages: It helps ion avoiding delays in business process which allow the organization to ensure that it has enhanced performance as well as productivity. 5
It provides essential support in developing optimal level of coordination within the various department of the organization in order to allocate resource in an efficient manner. Disadvantages: It is expensive to implements and requires a proper structure that is developed in an systematic manner of it to be effective in its operations. Therecanbesituationwherelackof coordinationamongvariousdepartsof the organization an reduce the overall productivity level of the supply chain(Luomaranta and Martinsuo., 2019). Recommendation. From the analysis of the above service provisions of Starbucks its is recommended that theorganizationshouldutilizedvariousdigitalaspectsinordertoimprovetheoverall performance of its operation.In addition to this, it should automate its supply chain operations through AI as it will allow in further cost cutting. This will help the business to allocate resource in a much efficient manner. Moreover, the introduction of AI within the customer serve of the business will help in providing support to the employees as well as improve the satisfaction of customers. CONCLUSION From the above report it has been concluded that, it is crucial fort an organization to instil new innovation within its services in order to gain advantage in the market. It allows an organization to improve its serves as well as enhance its own productivity levels. Moreover, the report was able to provide suitable recommendation that will help the organization to overcome complex situation and improves its functioning. In addition to this, the report highlighted both qualitative and quantitative information that provided a optimal perspective of the organization and how its operates in he market. 6
REFERENCES Books & Journals: Wodecki, A., 2019. Influence of artificial intelligence on activities and competitiveness of an organization.InArtificialIntelligenceinValueCreation(pp.133-246).Palgrave Macmillan, Cham. Yeniaras, V. and Kaya, I., 2021. Customer prioritization, product complexity and business ties: implications for job stress and customer service performance.Journal of Business & Industrial Marketing. Xiao, L. and Kumar, V., 2021. Robotics for customer service: a useful complement or an ultimate substitute?.Journal of Service Research,24(1), pp.9-29. Centobelli, P., Cerchione, R. and Ertz, M., 2020. Managing supply chain resilience to pursue business and environmental strategies.Business Strategy and the Environment,29(3), pp.1215-1246. Luomaranta,T.andMartinsuo,M.,2019.Supplychaininnovationsforadditive manufacturing.International Journal of Physical Distribution & Logistics Management. 7