Social Media Statistics and Recommendations for Starbucks using Digital Technology

Digital technology

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Social Media statistics of Starbucks.......................................................................................3
Recommendations..................................................................................................................6
Conclusion.......................................................................................................................................6
References .......................................................................................................................................7

Introduction
Digital technology is referred to as a tool for counting. When the information is required
to be stored, transmitted or forwarded in a digital format then it is converted in form of numbers
which is at the most basic machine level (Li And et.al., 2021). Digital technology comprises of
working principles, standards that are applicable to the technological industry. Digital
technology states several electronic devices, automatic systems as well as technological
resources that focus upon generation, processing as well as storing of information. Such as
smartphones, website, artificial technology, cloud computing, e-books, video streaming, etc.
The report focuses upon the use of Digital Technology by Starbucks. Starbucks is an
American brand that deals in the chain business of Coffee houses as well as roastery reserves.
The headquarters of Starbucks is at Seattle, Washington, United States [Starbucks, 2019]. The
report will analyse the social media analytics of Starbucks in the report further (Vargo and et.al.,
2021).
Main Body
Social Media statistics of Starbucks
Quantitative data
Starbucks can be considered as the most engaged brand in terms of social media. The
social media statistics of Starbucks through different platforms have been discussed below.
 More than 37 million Facebook likes
 Nearly 12 million followers on Twitter
 Approximately 16 Million fans on the Instagram
 More than 150 thousand subscribers on YouTube
The data themselves are enough in order to reveal the performance of Starbucks on the several
social media platforms. The several social media platforms used by Starbucks along with the
justification of the engagement have been discussed below.
 Facebook- Starbucks has gained nearly 710 thousand new followers on Facebook in
comparison to the several other brands which are their competitors. The activity of
Starbucks has not been so frequent but still they have managed to engage with their
customers as they are aware of the requirements of their customers. The brand posts