SWOT Analysis of Starbucks: Opportunities and Threats

International Foundation
Programme

INTRODUCTION
Business is the activity of making money by producing
or buying and selling of products or services it is
considered as an organisation where people work
together to create vale in the society and earn profits. To
conduct any business the organisation needs to look for
business environment where it means that there are
internal and external factors which can influence the
operations and activities of the business organisation.

AN INTRODUCTION TO THE COMPANY
Starbucks is an American company which is the largest
coffee house chain in the world. It is headquartered in
Seattle, Washington. It was founded in 1971 by Jerry
Baldwin Gordon Bowker and Zev Siegl. They opened
the first store near a historic place in Seattle. They were
inspired to sell the high quality of coffee.

SWOT ANALYSIS
It is a tool used by the business organisations to identify its
internal strength and weakness as well as its external
opportunities sand threats. Starbucks is a globally recognized
coffee and beverages brand that has rapidly made strides into
all major markets of the world. The company has a lead over
its nearest competitors including Barista and other emerging
competitors.