Startup Innovation & Entrepreneurship Report

STARTUP INNOVATION &
ENTREPRENEURSHIP
START-UP, INNOVATION & ENTREPRENURSHIP
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START-UP, INNOVATION & ENTREPRENURSHIP
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Executive summary
This report highlight the 360 bar and dining restaurant approaches to launch a product
that consists more options in the market. This organization follow the market trends and like
to build opportunities to generate the more options. This organization uses many strategies to
increase the base of customers. This organization has established a market plan to introduce a
product to customers. It also uses many operations and technologies by human resource
management.

START-UP, INNOVATION & ENTREPRENURSHIP
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Table of contents
Executive summary..................................................................................................... 1
Introduction........................................................................................................... 3
Industry analysis......................................................................................................... 3
Description of company................................................................................................ 3
Market analysis.......................................................................................................... 3
Business economics..................................................................................................... 4
Marketing plan........................................................................................................... 4
Market size............................................................................................................ 6
Competition........................................................................................................... 6
Trends of market...................................................................................................... 6
Market segmentation................................................................................................. 6
Target customers..................................................................................................... 7
Main competitors..................................................................................................... 7
Design and development plan......................................................................................... 7
Operation plan............................................................................................................ 7
Sales and distribution................................................................................................ 8
Required sources..................................................................................................... 8
Company structure and management team.........................................................................8
Human resources..................................................................................................... 8
Owner and role........................................................................................................ 8
Overall schedule......................................................................................................... 9
Required manpower and growth strategy........................................................................9
Financial projection................................................................................................... 10
Conclusion.............................................................................................................. 10
References.............................................................................................................. 11
Appendix................................................................................................................ 12

START-UP, INNOVATION & ENTREPRENURSHIP
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Introduction
One of the famous restaurant in the Australia is 360 bar and dining restaurant that
plan to introduce a flavor in the product that is costa coffee. This organization is dedicated to
deliver the innovative dishes (Jusoh, 2011). This organization participate to generate good
employment opportunities and contributes to accept the marketing opportunities. This
organization has the main focus on providing the good quality product. The product prices is
very competitive and deliver platform to deliver product by views (Md Aminul, 2011). This
organization target teenagers. The following discussion will cover the analysis of industry,
organization description, analysis of market, economics of business, marketing plan, design
and development plan, operation plan, organization structure and management, overall
schedule, and financial projection.
Industry analysis
Restaurant business in Australia is based on the authentic food that is delivered
according to different culture (Juan-Carlos, 2014). This industry has the very innovative
idea and concept that attract large number of customers in the food market of Australia. This
industry provides an opportunities to organizations to earn more revenue. This industry caters
many services to customers as target market is young and old generation as many activities
adopted by the restaurant to attract large number of customers effectively. Australia food and
beverage industry presented higher growth in last years.
Description of company
360 bar and dining represent all culture at one place and give new experience to
customers. This organization has the concept to provide the different experience to customers
(Waller, Farquharson, & Dempsey, 2015). The entire world has the different culture and
this restaurant provides different and innovative culture at one place. To launch a new
product costa coffee organization requires to prepare business plan that will support to
increase business more effectively.
Market analysis
There is many opportunities and threats in the market 360 bar and dining restaurant
has grabbed many opportunities in the market to grow. Industry of food and beverage in
Australia is very good established in the market of Australia (Rahayu, Yahya, &
Zainuddin, 2013). This industry contributes to build economy more efficient. Meat, dairy,