Startup Innovation & Entrepreneurship Report

This report highlights the 360 bar and dining restaurant approaches to launch a product that consists more options in the market. Read more about the industry analysis, market analysis, marketing plan, design and development plan, operation plan, financial projection, and more.

STARTUP INNOVATION &
ENTREPRENEURSHIP
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Executive summary
This report highlight the 360 bar and dining restaurant approaches to launch a product
that consists more options in the market. This organization follow the market trends and like
to build opportunities to generate the more options. This organization uses many strategies to
increase the base of customers. This organization has established a market plan to introduce a
product to customers. It also uses many operations and technologies by human resource
management.

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Table of contents
Executive summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Industry analysis....................................................................................................................................3
Description of company.........................................................................................................................3
Market analysis......................................................................................................................................3
Business economics...............................................................................................................................4
Marketing plan......................................................................................................................................4
Market size........................................................................................................................................6
Competition.......................................................................................................................................6
Trends of market................................................................................................................................6
Market segmentation.........................................................................................................................6
Target customers...............................................................................................................................7
Main competitors...............................................................................................................................7
Design and development plan................................................................................................................7
Operation plan.......................................................................................................................................7
Sales and distribution.........................................................................................................................8
Required sources...............................................................................................................................8
Company structure and management team............................................................................................8
Human resources...............................................................................................................................8
Owner and role..................................................................................................................................8
Overall schedule....................................................................................................................................9
Required manpower and growth strategy..........................................................................................9
Financial projection.............................................................................................................................10
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11
Appendix.............................................................................................................................................12

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Introduction
One of the famous restaurant in the Australia is 360 bar and dining restaurant that
plan to introduce a flavor in the product that is costa coffee. This organization is dedicated to
deliver the innovative dishes (Jusoh, 2011). This organization participate to generate good
employment opportunities and contributes to accept the marketing opportunities. This
organization has the main focus on providing the good quality product. The product prices is
very competitive and deliver platform to deliver product by views (Md Aminul, 2011). This
organization target teenagers. The following discussion will cover the analysis of industry,
organization description, analysis of market, economics of business, marketing plan, design
and development plan, operation plan, organization structure and management, overall
schedule, and financial projection.
Industry analysis
Restaurant business in Australia is based on the authentic food that is delivered
according to different culture (Juan-Carlos, 2014). This industry has the very innovative idea
and concept that attract large number of customers in the food market of Australia. This
industry provides an opportunities to organizations to earn more revenue. This industry caters
many services to customers as target market is young and old generation as many activities
adopted by the restaurant to attract large number of customers effectively. Australia food and
beverage industry presented higher growth in last years.
Description of company
360 bar and dining represent all culture at one place and give new experience to
customers. This organization has the concept to provide the different experience to customers
(Waller, Farquharson, & Dempsey, 2015). The entire world has the different culture and this
restaurant provides different and innovative culture at one place. To launch a new product
costa coffee organization requires to prepare business plan that will support to increase
business more effectively.
Market analysis
There is many opportunities and threats in the market 360 bar and dining restaurant
has grabbed many opportunities in the market to grow. Industry of food and beverage in
Australia is very good established in the market of Australia (Rahayu, Yahya, & Zainuddin,

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2013). This industry contributes to build economy more efficient. Meat, dairy, seafood’s, and
wine are important categories. The market 360 bar and dining restaurant have cemented their
place in this sector and their product has helped solidify reputation.
Business economics
The market size of Australia is very big (Zahra, Zandi, & Bahmani, 2014). Australia
is known as a sixth largest nation in the globe. The Australian economy is the largest biggest
mixed market economy by the GDP of AUS$ 1.69 trillion. The Australian GDP is known as
the highest of the total nations as service take a main part in by 70 percent of GDP. 360 bar
and restaurant has many opportunities in the market of Australia as holds high performance
sector. This restaurant has a strong history of the innovation and commitment to R&D
(Eppler, Hoffmann, & Bresciani, Collaborative Idea Generation, 2011). This organization has
different cost factors that generates success for restaurant.
Marketing plan
Key Activities
Introducing
new
flavours in
the product
Dedicated
towards
innovative
dishes
Participate
in
generating
the
employmen
t
Continuing
Key
Partnerships
Government
of Australia
Retailers
Suppliers
Owner of
Grocery
Employee
Manager
Other
Commercial
Equipment’s
Wholesalers
Customer
Relationship
Major
focus will
be done on
quality of
food
The prices
of the
product
will be
competitiv
e
The
consumers
will be
provided
platform
Value
Propositions
Free Wi-
Fi will be
provided
to the
consumer
s
Eco-
friendly
utensils
will be
used by
the café
Facility
of home
delivery
will be
Customers
Segment
Targeted
audience
will be
teenagers
Children
above 5
years
Elders
people
will be
warmed
welcome
Couples
will be the
target of

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activities
related to
promotion
and
marketing
Participatio
n in
Donation
and other
social
services
for sharing
their views
Complain
desk will
be
provided
for the
consumers
Attractive
offers will
be
provided to
the
consumers
The dish
will be
present in
the
innovative
manner
that attract
them
Smooth
music will
be
provided to
make them
relax
Quick
service will
be
provided to
provided
Special
discount
will be
provided
for kitty
party and
birthday
party
cafe
Children
between
the age to
group of 7
to 12
years
All
teenagers
and elders
people
will be
warmed
welcome
by the
restaurant
Yong
people
will be the
main
target
consumer
s for the
restaurant
Channels
The dish will be provided at
every branch of the 360 degree
café
Small booth will be arrange in
the crowded place for the dish.
Key Resources
Suppliers
Cooking Equipment’s
Kitchen and Utensils
Capital
Employees (Cook, Servers

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The dish will be also available
on the online website as well as
other food app.
the
consumers
and
feedback
form will
and waiters, Cleaning Staff)
Brand and Patent
Cost Structure
Salaries
Building Rent
Logistics and Supply chain
Freights
Taxes
Cost of Marketing
Store Maintenance
Cooking Equipment’s
Product Ingredients
Revenue Streams
Payment Receive from cash and cards
(include debt and credit card)
Web-Based Sales
In-store Sales
Advertisement and Promotion
Market size
People of Australia likes tasty foods and beverages (Eppler & Bresciani, Business
Plan By Collaborative Idea Generation, 2011). The Australian people are foodie and try to
force innovative food and beverage in the market. There are more than 4000 cafes and
restaurant are operated in Australia. This was estimated that organization was grown by 25
percent in past years. Many suggestion and opportunities provided by the Australian food and
beverage industry to enter its market for foreign organization in high performing sectors like
as food and beverage.

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Competition
In 2013 there were 36500 businesses in 2013. This represent that this industry grown
by 25 percent in the last five years (Repheal & Zott, 2015). This organization involves great
competition that generate biggest challenge for 360 bar and restaurant. There is large demand
and craving of customers for foods that attract new business to enter in market efficiently.
Trends of market
There is a large number of people are switching to healthy foods. These prefer to eat
tasty and healthy food that support to maintain lifestyle. Proper diet chart is followed by them
to make body fit. This affect the industry at large level. The stall of junk food now converted
in the healthy food to attract the customers. The competition level has increase between the
organizations at large levels (Brinckman & Min Kim, 2015).
Market segmentation
360 bar and restaurant will target its segment of market on the basis of behavior and
demographic. This majorly focuses on the gender, age, level of the customer’s income, and
behavior that is based on the nature and customers preferences. The average people prefer to
visit restaurant between the ages of 14 to 40 by an average income of earning is among
$20000 to $50000 (Jasra, 2019). Cost coffee product will provide the facility to switch to
healthy lifestyle.
Target customers
The target customers for 360 bar and restaurant will be young generation of the
customer’s that are teenagers. These people has high focus on the health and make them free
to spend amount. Middle age people will also the target for the restaurant as this liked by
them and make them mesmerizing. This organization target both gender for business. The
product price will imposing to target high class and middle class people. This will support to
target customers in efficient manner. This will also target the health conscious people by
serving authentical cultural food by full of healthy fruits and vegetables.
Main competitors
The top competitors like Attica and Marque will generate the high competition to 360
bar and restaurant at high level. This organization has set the image of brand in the market by
offering and delivering products with quality to customers that made competitive

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environment in the market. These competitors’ strategies are effective that attract large
number of customers more effectively.
Design and development plan
The technology in the organization is low. This organization will give the
opportunities to individual to develop necessary improvement in the restaurant. This
organization will provide the service to order product from the tablet to customers as well as
can track order how much time this will take. This will also increase the quality of service
and speed up the 360 bar and restaurant quality. New product launch will give the new
market face to restaurant. This will be appreciated by the Australia at large level. This will
also provide the opportunities to restaurant to target customer more effectively. Organization
will also use more technologies to increase the market and enhance it service in the market
and more capable to satisfy customers.
Operation plan
The plan of introducing the product of 360 bar and restaurant will increase the
business at large level and organization will hire the new people to produce the product and
serve to customers. This will support business to not take any help from the outsiders that
requires for business at large level. This will support the business to take the huge advantage
by achieve maximum market profit.
Sales and distribution
Organization has its own small outlet to serve product. This organization has large
number of variety in the menu to target customers. This will help the organization to take
competitive advantage in the market. Organization will provide the product more effectively
to attract the customers and built business more competitive in the market.
Required sources
There are many resourced needed for developing the products. These are the skills for
chef that cook the food, raw material by using ingredient. Suppliers of organization will
supply more required ingredients to prepare more food and beverages.
Company structure and management team
This organization has the local authority to open profit making business. This
organization business structure is based on the workplace Healthy and safety act, 2011. This

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organization ensure to deliver the healthy environment for customers and employees. This
organization has the Tax Fie Number by the registered name and bank account in Australia.
The working hours of employees are eight hours per day.
Human resources
The management of the organization has the technical and management skills to
manage restaurant. Organization is capable of providing the effective technical and
management training to its staff and subordinate. The chef of organization has basic
knowledge about the technical skills that is very necessary knowledge to manage the order
from tab. Employees of the organization has basic knowledge of the two years in
technological as well as management skills.
Owner and role
The CEO of organization are expertise in finance. This person has capability to
establish strategic plans and will be liable for forecasting the future or manage the restaurant
budget. This person will manage the financial activities of the restaurant. CEO has the right
to raise funds for the business and make more competitive to manage outflow and inflow of
cash activities in business. Sales and marketing manager has the liability to manage all the
strategy of market to compete its competitors. Chief operating manager will manage the
many operating details of restaurant and take care that restaurant is able to deliver the service
gradually. Chief technology officer will manage all IT related actions in restaurant and
manage the outflow and inflow of inventory by software.

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This organization is managed by the owner. The major role of owner is to manage all
activities related to business. General Manager will be accountable for the business
operations that include hiring, training, and overseeing staff. Front house manager will be
liable to organize area of restaurant including setting up of service, customers waiting area
and interacting with kitchen staff. The section of kitchen will be handled by the executive
chef that manage all the action regarding kitchen.
Overall schedule
Required manpower and growth strategy
There is need to hire the new employees that increase gradually by the increase in
sales. The organization search right people by the social media like LinkedIn and contacts.
This organization motivated employees by remuneration and additional benefits with
additional benefit provided to employees. This is provided to employees to increase services.
This organization monitor success by the proper feedback form and deliver it to employees to
increase the productivity. This support the organization to control the quality of product more
effectively. This organization hired more professionals to increase the productivity with
growth. The employees of the organization will have the more options to promote and
motivated their work more effectively. Internal job positive is also provided in the restaurant
to increase quality of the work. This organization has applied many strategies to maintain
business more effectively. The amount of income is saved in the bank to increase fund.
Financial projection
Financial projection of 360 bar and restaurant has been attached in Appendix that
consists income statement, Balance sheet, Cash flow, and Gantt chart.
Conclusion
This analysis present that for launch a product business needs more effective analysis
and high amount for investment. This organization regularly introduced many innovative
procedures to introduce many functions in the form of product. Organization in the
competitive market requires to analyze the market more effectively. The market of Australia
is one of the developed market that support to develop new opportunities to the restaurant in
such market. This is important for the organization to prepare more effectively with the
market strategies to attract large number of customers more effectively and efficiently.

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References
Brinckman, J., & Min Kim, S. (2015). The Impact of Entrepreneurs. Strategic Entrepreneurshup
Journal, 09(02), 153-166.
Eppler, M., & Bresciani, S. (2011). Business Plan By Collaborative Idea Generation. International
Journal of Innovation Management, 15(06), 1323-1341.
Eppler, M., Hoffmann, F., & Bresciani, S. (2011). Collaborative Idea Generation. International Journal
of Innovation Management, 15(06), 1323-1341.
Jasra, J. (2019). Determination of Business. International Journal of Business and Social Science,
30(03), 20-29.
Juan-Carlos, A. (2014). The Resilience of Entrepreneur. Journal of Economic Psychology, 14(02), 126-
135.
Jusoh, R. (2011). Entrepreneur Analysis. The International Business & Economies Research Journal,
10(01), 143-148.
Md Aminul, I. (2011). Effect of Entrrepreneur. International Journal of Business & Management,
06(03), 56-96.
Rahayu, T., Yahya, S., & Zainuddin, M. (2013). The Successful Entrepreneur. Journal of
Enterpreneurship and Sustainability, 09(02), 188-199.
Repheal, A., & Zott, C. (2015). Business Architecture. Strategic Entrepreneurship Journal, 09(04), 331-
350.
Waller, V., Farquharson, K., & Dempsey, D. (2015). Qualitative Social Research: Contemporary
Methods For The Digital Age. London: Sage Publication.
Zahra, A., Zandi, F., & Bahmani, N. (2014). Points of Successful Entrepreneur. Journal of Global
Entrepreneurship Research, 04(01), 10-15.

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Appendix
Appendix 1
Consolidated Income Statement
360 Degree Café
Period ended 31st march
2019
Sales Revenue $2,853,840.00
Cost of sales -$1,103,520.00
Gross profit $1,750,320.00
Sundry Income $63,250.00
Freight Outward -$15,000.00
Rent Received $61,000.00
Gain/loss on sale of party equipment $14,000.00
Gain on Investment $15,000.00
Inventory Write-down Expenses -$21,000.00
Director fees -$36,000.00
Audi Fees -$52,000.00
Freight Inward -$5,200.00
Insurance -$27,000.00
Import Duties -$2,200.00
Depreciation -$13,000.00
Bad and doubtful debt expense -$12,000.00
Other administrative expenses -$50,000.00
Sales staff wages -$72,000.00
Donations -$6,000.00
Advisory Fees -$2,500.00
Loss on Discounted Business -$30,000.00
Earnings before interest and tax $1,559,670.00
Interest Paid mortgage -$100,000.00
Interest paid - overdraft -$5,000.00

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Dividends paid on ordinary shares -$52,000.00
Dividends paid on preference shares -$20,000.00
Profit before Tax $1,382,670.00
Tax (30%) $414,801.00
Notable to shareholders Profit Attributable to
shareholders $1,797,471.00
Appendix 2
Balance Sheet
360 Degree Café
Fiscal year ends in June. USD in millions
except per share data.
2019
Assets
Current assets
Cash
Cash and cash equivalents 3000
Total cash 3000
Receivables 300000
Inventories 303700
Prepaid expenses 25000
Shares in New Zealand Company 100000
Allowance for Doubtful Debt 25000
Total current assets 756700
Non-current assets
Property, plant and equipment
Land 1900000
Warehouse 1100000
Accumulated Depreciation (Ware House) -300000
New Cooking Machine for hire 500000
Accumulated depreciation – Party
equipment -400000
Investment 380000

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Net property, plant and equipment 3180000
Total non-current assets 3180000
Total assets 3936700
Liabilities and stockholders' equity
Liabilities
Current liabilities
Bank Overdraft 12000
Accounts payable 330000
Tax Payable 96000
Insurance Payable 2700
Interest Payable 40000
Total current liabilities 480700
Non-current liabilities
Loan secured by mortgage 506000
Total non-current liabilities 506000
Total liabilities 986700
Net Assets 2950000
Ordinary share capital 900000
Retained earnings 1500000
8% Redeemable preference share capital 200000
Asset revaluation reserve 350000
Total stockholders' equity 2950000
Appendix 3
Consolidated Statement of Cash flow
360 Degree Cafe
Period
Ended
Fiscal year ends in June. USD in millions except per
share data. 2019
Operating Activities
Cash was provided from
Cash received 57500

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Cash was Applied to
Directors’ fees -36000
Audit fee -52000
Advisory services -34500
Freight inwards -5200
Insurance -27000
Freight Outward -15000
Import Duties -2200
Tax Payable 414801
Donations paid -6000
Bad and doubtful debt expense -12000
Other administrative expenses -50000
Sales Staff Wages -72000
Sales 2594400
Cost of Sales -1103520
Inventories write down expense -21000
Inventory -20000
Net cash outflow from operating activities 1552781
Cash Flows From Investing Activities
Cash was provided from
Rent received from investment properties 61000
Cash was Applied to
Land 1900000
Interest payable 42700
Investment property -16500
new cooking for hire 500000
Net cash outflow from investing activities 2487200
Net increase in cash and cash equivalents 4039981
Cash and cash equivalents at beginning of period 3000
Cash and cash equivalents at period end 4036981
Appendix 4
Timeline of 360 Degree Café Restaurant

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Activities
January-
March
April-
June
July-
September
October-
December
Training of Staff
Training of employee
Usage of Social Media
Create Scorecard
Activities Related to Employment
Sustainability
Social Activity business related
Resource Donation
Third party Partnering
Employment Program
CSR Report Repurpose
Engagement of Employees and Motivation
Program
CSR Regulation and Rules setting