Organic Food Restaurant: A Startup Business Idea

Innovation and entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Start-Up Business Idea– discuss the details of the product or service offered by the business
start-up.........................................................................................................................................3
Industry Profile – current industry demand and statistics of the market where the business is
operating......................................................................................................................................4
The Business Model – discuss that how to generate profit and the cycle of business for the
business idea................................................................................................................................4
Point of differentiation - how is the startup company different from other companies with
similar products?..........................................................................................................................5
Challenges to the Business Idea: - discuss few anticipated challenges in the venture...............5
Prospective Customers – discuss the ideal and prospective customer for the product / service. 6
Brief Marketing Plan – discuss the positioning in the London market and the 4-Ps...................6
Competitor Analysis – discuss any three current competitors already present in the market.....7
Sources of Funding – discuss any two sources of funding used by the startup business............8
Intellectual Property – discuss approach in protecting the business idea in the context of the
startup business............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurship can be defined by identifying new opportunities and creation of
innovative thinking and ideas in order to start up a new business venture. Entrepreneurship helps
to add economic and social benefit in the society. An entrepreneur has to identify all the human
and nonhuman resources in order to execute the identified ideas into actual business functioning.
When we talk about entrepreneurship, innovation plays a significant role in order to start of
something new that drives business success into new marketplace. The entrepreneurial business
discussed in this report is Organic food restaurant, which is operating in food industry, the idea
of this start-up business revolves around delivering 100% organic and natural food product to the
customers. The list of food menu is prepared in the way that are highly nutritious in content.
Moreover, that, the customers do not need to worry about higher prices and minimum quantity,
as the restaurant delivers standard quantity of the food at affordable prices. This report covers the
startup business idea, the industry profile, the business model that is going to be used, point of
differentiation, discussion on prospective customers, the marketing plan, competitor analysis,
sources of funding and intellectual property (Carayannis, Samara and Bakouros, 2015).
MAIN BODY
Start-Up Business Idea– discuss the details of the product or service offered by the business
start-up
Organic food restaurant, is a business startup in the food industry. The aim and objective
of the business is to deliver natural food products to the end prospects. The business also delivers
home-made ice creams and brewing of coffee. All the ingredients used for preparing food are
100% plant base and farm fresh. When it comes to eating healthy, the customer often worries
about taste of the food product but in Organic Food Restaurant the customer need not to worry
about the taste as the business deploys the best chefs in the city. The business delivers all the
food products at affordable prices so that both middle and low income earning consumers can
purchase the market offerings (Czarniewski, 2016). Apart from that, the business has also
established an e-commerce website wherein customers who are not able to physically visit the
outlet can order the food services by sitting at home. The business has established the idea of
delivering organic and natural food products by looking at the rising health concerns among