Developing a Start-Up Restaurant Business: Feasibility Studies, Product Details, and Potential Market Opportunities

This presentation discusses the development of a new start-up restaurant business called 'Taste and Try'. It covers the motivations behind the business idea, the idea generation process, feasibility studies conducted, details of the product or service, potential market opportunities, and the vision for the business. The presentation also includes a discussion of the marketing mix and PESTEL analysis. The mission and vision of the business are also explored, along with how they plan to achieve them.

Enterprise and Entrepreneurship

TABLE OF CONTENT
 INTRODUCTION
 THE AIM OF THE PRESENTATION
 THE RANGE OF THE PRESENTATION
 MOTIVATIONS FOR THE CHOICE OF BUSINESS
 THE BUSINESS IDEA GENERATION PROCESS
 FEASIBILITY STUDIES CONDUCTED
 DETAILS OF THE PRODUCT OR THE SERVICE
 POTENTIAL MARKET OPPORTUNITIES
 ATTRACTIVENESS OF THE INDUSTRY
 VISION FOR YOUR BUSINESS

INTRODUCTION
Start up business refers to those business which is newly developed in the market to
achieve growth and profitability in the market. It is very important for the management to
analyse the market and then positioned their product.
The aim of the presentation :-The main aim behind this presentation is to ensure the
understanding about the development of new business in the market.
The name of your business :- The name of the presented business is 'Taste and try'
The type of industry :- Taste and try is a restaurant which deals hospitality industry
Is it a product or a service business :- It is product based company which offers varieties
of beverages.

 Motivation of the product :- The taste and preference of the customers are shifted
towards the healthy beverages due to covid which motivates the partners to offer the
same.
 Why this business idea – The profitability and the growth of restaurant business is
very high which attracts many people towards this business.

Idea generation process :- The idea of restaurant business came in the mind of the
partners when they analyses the key market trends.
Survey results :- The partners of the business has done market survey under which the
large number of customers healthy beverages to consume.

Feasibility studies
Product or service feasibility :- The products and services of the company has developed
effective and healthy drinks in their organization.
Industry or target market feasibility :- The hospitality of the industry is one of the most
profitable business under which the management of the organization has conduct deep
analyses of the business.
Organizational feasibility :- The management of Taste and try has develop effective and
feasible study of their organization
Financial feasibility :- The management of Taste and try has considerable investors funds
to operate their business operations.

Details of the product to be offered :- The management of the Taste and try has
developed range of healthy beverages and the most innovative product is Mango lassi.
Description of the product :- The mango lassi is a healthy fusion of Mango juice and
Lassi which is developed by the company after deep research.
Picture of the product

Potential market opportunities :- As the covid pandemic
has negatively impacts the business of the organization it
has created many opportunities in the market such as the
taste and preference of the customers are shifted towards
the organization.
Marketing mix
Product: The company deals with a huge service portfolio
and brings unique services within the market such
restaurants with special features.

Place: London Travel Agency is situated only in London and offer its services through an
intermediary channel that is an agent. Managers of the company must think of to expand its
business at other geographical locations and they should offer their services through online
mode also so that it more of its target-base can reach out to them.
Promotion: The different ways of introducing and offering travel and tourism services is
defined in the promotion element of marketing mix. The existing company must highlight
the unique or special features and benefits of its service while promoting it.
Promotion: The different ways of introducing and offering travel and tourism services is
defined in the promotion element of marketing mix. The existing company must highlight
the unique or special features and benefits of its service while promoting it.

PESTEL
Political :- Brexit is one of the most important factor which negatively impacts the
business of Taste and Try.
Social :- The market of United has diversified culture which has to be followed by the
organization.
Economic :- The economy of United Kingdom has negatively impacted the business of
Taste and try.
Technological :- The management of Taste and try has used effective and modern
technology which becomes beneficial for the management of the organization.
Legal :- The rules and regulations developed by the government of United always
promoted the business of organization which becomes favorable for the business of Taste
and try.
Environmental :- The management of organization has conduct all their activities in eco
friendly manner.

 Mission of your business :- The mission of the company is to becomes one of the most
reputed firm of the market.
 Vision of your business :- The vision of the company is to become one of the well
known organization of world.
 How will your mission and the vision be achieved? :- I have developed effective
management in my organization which helps me to achieve mission and vision of the
company.

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