Innovation and Commercialisation

Innovation and
commercialisation

Table of Content
• Background of company and its problem
• Use of commercial funnel to provide solution to problem
• Details of innovative new drinks product proposed
• Marketing opportunity of innovative new drinks and meets the needs of stakeholders
• Overview of industry and competition
• Financial projection and source of funding
• Techniques for testing the effectiveness of new drinks

BACKGROUND OF COMPANY WITH PROBLEMS
Innovation is the modern term that means unique idea,new imaginations in the form of
methods or style and the creative thoughts. Commercialization refers to the process of
introducing new goods and services into the market place. This report is related to YOYO
drinks which is found by Mr. bond in UK. Here, company provide a healthy mango lassi to
achieve the global market. Firm face the problem of decreasing its sales and increase its
competitors. To overcome this problem they innovative their lassi with organic multi flavor
lassi which is very healthy.

Use of commercial funnel to provide solution to problem
Commercialization funnel
It refers to that process which the organization
use to introduce their new product and services
to the market. It is an broader term that
includes distribution,marketing, customer
support, sales and production process which is
very essential to achieving the sales success of
an unique product offerings.