Vision and Marketing Plan for Penny Drums

Vision-
The primary Vision of Penny drums is to
provide the electronic trading, wholesale,
and other kind of industrial supply chain
transportation or logistics solutions.
Objective-
1. To increase the overall sales of
business 10-20% annual basis.
2. To improve the efficiency and
performance of Penny
drums Business in global
marketplace.
Goals- The goal of enterprise is to provide
various options for potential consumers in
regards of goods and service. Therefore,
promoting the new business awareness
among people in regards of robotics.
Target Market
Penny Drums (Start-up) business is targeting
the niche market where different business
has been performed the logistics or supply
chain processes.
Investment
Penny Drums (Start-up) has been invested
the £1.7 million pounds.
Marketing Plan 4Ps-
 Product- This element is related to the product
or service which is mainly provided by Penny
Drums (Start-up) in marketplace. Company is
consideration of virtual logistic services to
different manufacturing enterprises.
 Price- this element is related to the price of
virtual logistics service which is mainly
provided by Penny Drums.
 Place- Start-up is trying to establish a wide
network and also distributed information about
warehousing or trading services.
 Promotion- Usually, startup should use social
media network that help for establishing a
strong coordination with consumers.
Expertise
Penny Drums enterprise should provide the
excellent logistics solution, strive to adopt
innovation in the operational activities.
Financing opportunities
 Venture capitalists
 Bank loans
 Angel investors
Competitors-
The biggest competitors are DPD,
WinCanton

Notes
Vision- The primary Vision of Penny drums is to provide the electronic trading, wholesale, and
other kind of industrial supply chain transportation or logistics solutions. In this way,
organization will gain more opportunities to meet consumer satisfaction level.
Objective-
 To increase the overall sales of business 10-20% annual basis.
 To improve the efficiency and performance of Penny drums Business in global
marketplace
 To minimize the price or cost of good delivery services while achieving desirable goal or
objective.
Goals- The goal of enterprise is to provide various options for potential consumers in regards of
goods and service. Therefore, promoting the new business awareness among people in regards of
robotics.
Background and expertise-As per identified the background detailed about the Penny Drums,
which become considered as new start-up enterprise in which selling electric trade services,
wholesale and other kind of supply chain process. Mainly, Start-up enterprise should provide the
excellent logistics solution, strive to adopt innovation in the operational activities. Therefore,
large number of population take service for this brand (Brennan, Canning and McDowell, 2020 ).
Penny Drums has been already consider as new development approach such as robotics as well
as virtual logistics solution. This is one of the best efforts by start-up in order to maintain
flexibility in transportation. By consideration of new innovative idea in business which help to
increase safety and minimize errors or bugs.
Target market- Generally, Penny Drums (Start-up) business is targeting the niche market where
different business has been performed the logistics or supply chain processes. In this way, Start-
up business will provide the great opportunities for different manufacture industry such as car
production (Paetsch, 2020). So as it is also using robotic or virtual logistics concept to improve
the overall performance of organization.