This project covers the fundamentals of marketing and a business plan report for setting up a cafeteria. It includes research presentation using different models and frameworks such as Pestle Analysis, SWOT Analysis, Competition Analysis, Industry Analysis based on Porter's Five Forces Model, Target Market and Marketing Plan.

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Starting a Business and Fundamentals of Marketing - Desklib

Starting a Business and Fundamentals of Marketing

This study material from Desklib covers the fundamentals of marketing and starting a business. It includes a SWOT analysis and Pestle analysis of a cafe business, Sip and Savour, in London. The material also covers competition analysis, segmentation, targeting, positioning, and marketing mix tools such as pricing, product, place, and promotion.

Marketing

This report discusses the process of starting a new business in the food industry with Buffet Cafe. It covers PESTLE analysis, competition analysis, STP model, and marketing plan. The report also includes a SWOT analysis and Porter's Five Forces analysis of the industry. The report is relevant for students studying business and marketing courses.

Leadership Management

Professional Development

This business plan covers the operations, objectives, goals, and financial projections of Buffet Cafe in London, UK. It includes a description of the products and services offered, market information, operational plan, growth strategies, and financial information.

Business Plan for Buffet Cafe in London, UK

This presentation outlines a business plan for Sip Savour, a newly established food and drink company in London, UK. It covers the business description, objectives, market information, operational plan, strategy for growth/development, and financial information.

Business Plan for Sip Savour: A Food and Drink Business in London, UK

This report provides an analysis of the external environment, competition, and target market for starting a cafe business. It includes a discussion on PESTLE analysis, competitive advantage, and targeting young adults and teenagers as the primary market.

Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals of Marketing

Business Plan for Buffet Cafe in London, UK

Business Plan for Sip Savour: A Food and Drink Business in London, UK

Starting a Cafe: Analysis of External Environment, Competition, and Target Market

Launching A New Venture Assignment - Eat Tasty Restaurant

Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals of Marketinglg...

Starting a Business and Fundamentals of Marketinglg...

Business Plan for Buffet Cafe in London, UKlg...

Business Plan for Sip Savour: A Food and Drink Business in London, UKlg...

Starting a Cafe: Analysis of External Environment, Competition, and Target Marketlg...

Launching A New Venture Assignment - Eat Tasty Restaurantlg...

Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals of Marketing

Business Plan for Buffet Cafe in London, UK

Business Plan for Sip Savour: A Food and Drink Business in London, UK

Starting a Cafe: Analysis of External Environment, Competition, and Target Market

Launching A New Venture Assignment - Eat Tasty Restaurant