Starting a Business and Fundamentals of Marketing
1 Pages979 Words178 Views
Added on 2023-06-07
About This Document
This study material from Desklib covers the fundamentals of marketing and starting a business. It includes a SWOT analysis and Pestle analysis of a cafe business, Sip and Savour, in London. The material also covers competition analysis, segmentation, targeting, positioning, and marketing mix tools such as pricing, product, place, and promotion.
Starting a Business and Fundamentals of Marketing
Added on 2023-06-07
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