Starting a Business and Fundamentals of Marketing

This report covers diverse fundamentals of marketing in terms of PESTLE analysis, SWOT analysis, competitive analysis, porter`s five forces model, marketing segmentation, and as well as marketing position that will allow management to examine managerial factors and support them to operate it in competitive management situation.

Starting a Business and
fundamentals of
Marketing

INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
PESTEL analysis, leading into to a SWOT analysis...................................................................3
Competition analysis...................................................................................................................6
Industry Analysis.........................................................................................................................6
Identification of your target market.............................................................................................8
Marketing Plan.............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing involves several schedules and programs that are utilized by the brand to
advertise their goods and facilities in the field of the marketplace. It also includes principles
directly that are related to sustainability standards and ethics that enable management to achieve
appropriate goals and objectives efficiently. The management considers in this report if Foot Pie
promotes casual and formal sandals and shoes in the UK. Management will focus on the needs of
buyers and which type of products they want and provide them according to their needs and
suitability (Bhatt et.al., 2021). Management can capture and retain higher opportunities through
growth and progress, and the way branded products are delivered in the market to their
consumers. The following report covers diverse fundamentals of marketing in terms of PESTLE
analysis, SWOT analysis, competitive analysis, porter`s five forces model, marketing
segmentation, and as well as marketing position that will allow management to examine
managerial factors and support them to operate it in competitive management situation.
TASK
PESTEL analysis, leading into to a SWOT analysis
PESTEL analysis
It is termed as an efficient model of marketing principle or planning structure that is
utilized by the management to evaluate external factors that will directly affect the managerial
activities in positive and as well as negative ways. Foot Pie management examines such factors
to create efficient strategies to survive in the competitive managerial situation. The factors of
PESTLE analysis are as follows -
 Political Factor - Political factors develop higher uncertainty in the footwear sector.
Political uncertainty, higher terms of taxes and trade boundaries, and government
improvements will have an impact on the managerial performance of Foot Pie (Duke II,
2021). The management functions in the United Kingdom and also promotes the
economic and political divisions that are dealing and also supports the management to
present its function effectively and gain higher term of market share and loyal consumer
base.
 Economic Factor - In this section, it involves several factors like interest rate, inflation
rate, and turnover and unemployment issues. The United Kingdom is a stable nation that

has upper-class individuals who have enough sources to purchase branded and
fashionable footwear and other accessories products that will directly support Foot Pie
management to operate its organizational function as effectively. On the other hand,
various market trends in the footwear sector are constantly varying and it will have a
direct impact on managerial operations and the profitability level of the company.
 Social Factor - In this section, social factor plays a significant role in the advancement
and betterment of the footwear sector. It involves cultural practices and standards that
directly affect the security standards, career options, and population development as per
the managerial function positively and negatively (Hatane, Setiawan, and Angelina,
2021). As the Foot Pie, offers eco-friendly goods to an aged group of members and
branded goods to their young consumers at a reasonable cost that are secure and
comfortable for them. The individual of United Kingdom our brand conscious and it will
support their business to increase their turnover. Foot Pie management takes their own
managerial decision after evaluating and analyzing all factors and allows management to
survive in a competitive situation.
 Technological Factor - The technological factor is an essential factor that supports the
footwear sector to accomplish its targets and goals effectively. Globalization and
progression are leading to online shopping through social and as well as digital platforms
that will help Foot Pie to accomplish its market share. Management also utilizes several
strategies like social and as well as digital media platforms that will support them to
enhance production procedure supply chain and increase managerial productivity.
 Legal Factor - Legal factors involve several norms and rules that are created by the
government and it will directly relate with taxes, labor laws, and inflation price that will
lead to management towards the presentation of the functions in a suitable way to
accomplish predetermined targets and aims in an effective manner (John, and Thakur,
2021). As if management will not get followed such rules that they have to face serious
terms of issues and also have to pay penalties to maintain their brand goodwill in the field
of the marketplace.
 Environmental Factor - In this section, it relates to the environment and branded section
that are the essential path for the footwear sector. Foot Pie perform their roles in eco-
friendly and branded goods and they also adapt waste management techniques for

decreasing carbon footprints in the environment. Management also utilizes paper bags
over plastic bags and performs their roles for increasing their profitability and decreasing
carbon footprints.
SWOT Analysis
SWOT analysis is termed as a tool that is used by management to examine their internal
and as well as external factor. Foot Pie conduct a SWOT analysis to distinguish its strength,
weakness, opportunities, and threats that are as follows -
Strength Weakness
 Food Pie offers branded and reasonable
goods and facilities to the customer in
terms of footwear and accessories and
several and other products that are
created with eco-friendly and
sustainable sections to increase
managerial effectiveness in the field of
market.
 Foot Pie offers a qualitative and
reasonable cost of goods to their
consumers and it will support
management to manage their goodwill.
 Foot Pie adapts social-cultural practices
procedure by which they maintain
higher values of quality and try to
manage their innovative nature to
satisfy their customers (Kurnianta, and
Dianawati, 2021).
 In the footwear sector, consumer
preference and desires are constantly
varying and it will directly affect the
global functions, profitability, and
productivity of Foot Pie (Kamel, and
Mohamed, 2021).
 To offer higher standardized goods to
their consumer that is sustainable and as
well as will enhance the managerial
cost.
 Foot Pie depends on third-party dealers
to offer the goods and facilities to
consumers that will develop several
issues like control over production delay
on work and qualitative values and it
will decrease the efficiency of
managerial functions.
Opportunity Threat
 Online shopping is a fundamental
component that offers several
 Foot Pie faces a higher term of
competition and challenges by having

opportunities to Foot Pie management
to easily gather a higher consumer base
that will increase managerial market
share also.
 Fashion tendencies are surprising and
unexpected for management that also
offers various opportunities for Foot Pie
that of sustainable and competitive
benefits to the organization.
higher demands of footwear items in the
field of the marketplace. Management
also faces competition from various
branded organizations.
 Trends in the marketplace are constantly
changing in the footwear sector as
dynamically that brings uncertainty in
managerial function and developed
threats (Maduku, and Kaseeram, 2021).
Competition analysis
Competition analysis is termed as the program that relates to identifying fundamental
challenges and holding consumers for their goods and facilities in the field of the marketplace.
By execution of higher managerial tactics by holding higher market share and challenges that are
beneficial for business by presenting competitive market analysis. The competitive analysis
supports Foot Pie to adopt industry trends to make sure that managerial goods are constantly met
managerial standards by satisfying customer desire and wants. As several advantages are gained
by Foot Pie that is as follows –
 It supports Foot Pie to determine unique and original goods that make them different
from their challengers or competitors.
 It provides management the field of managing their activities that are essential for a
business to present their function effectively as compared with their competitor.
 It offers a set benchmark to businesses that support the company to evaluate their
development and betterment framework.
Industry Analysis
Porter’s five forces model
Porter's five forces are termed as a structure that supports management to examine forces
that frame industry and help it to examine the operating situation in the field of the marketplace
(Murzyn-Kupisz, and Hołuj, 2021). Foot Pie is new management that offers eco-friendly and

reasonable and branded goods to their customer. The forces of porter's five forces models are as
follows - The threat of new entry - Consumers have low bargaining power in the footwear sector.
The essential force of bargaining power of consumer require qualitative goods at a
reasonable cost and can shift to other management that will directly have any impact on
Foot Pie presentation and productivity. Selected management offers eco-friendly,
qualitative standardized, and reasonable goods to consumers that will help them to make
consumers satisfy and reduce the power of buyers. On the other hand, management also
faces the low bargaining power of the consumer. The threat of substitute - Foot Pie management has a higher term of suppliers who offers
it qualitative goods at reasonable cause. Consumers have several options so that they can
shift from one brand to another according to their requirements. Selected management
utilizes their economic impact to attract consumers by their cost (Pajak, and et.al., 2021).
On the other hand, suppliers also have low control on managerial functions and due to
which the bargaining power of suppliers is low for Foot Pie.
 Rivalry among existing organizations - Foot Pie is high for powerful competitive rivalry.
In the marketplace, varied term of management offers the same goods to consumers that
will increase competition in the sector. Foot Pie brings invention in their goods and
adding various new features in goods and utilizing eco-friendly items for their aged group
of people will help them in developing brand unique from other competitors.
 Bargaining power of Supplier - It is termed as a weak force for Foot Pie management as
there are several new brands that a complex in the marketplace to influence new entrants.
Selected management offers unique eco-friendly and reasonable goods to their consumer
that present varied terms of concept in the marketplace and by which it will also have a
high demand of this product that help them in accomplishing higher market share
(Pareras, 2021). It will deal with investment and infrastructure, advertising, and human
resource that are termed as the sum of the factors that will have an impact on new
entrants' decisions.
 Bargaining power of customers - Threats of substitutes come within the industrial sector
that will get affected by present managerial productivity and profitability. In the footwear
sector, higher challenges are present but Foot Pie operates in distinguish goods that are

eco-friendly and reasonable that have new orientation and ideas in the field of the
marketplace. On the other hand, threats of a substitute good are suitably weak for the
management.
Identification of your target market
 Segmentation - Foot Pie utilize demographic lifestyle and psychological factor to
maintain their global field of the marketplace in the United Kingdom. Management also
deals in sustainable and eco-friendly items like footwear and accessories (Pitjatturat,
2021).
 Targeting - Prospective management targets are teenagers and young individuals in
which management offers them fashionable and branded goods that are created by
original materials that are comfortable for them.
 Positioning - Management offers qualitative and standardized goods to consumers at
reasonable prices that will influence consumers and hold them with management for a
longer period.
Marketing Plan
Executive summary - Marketing is termed as the activities undertaken by management to
advertising managerial goods and facilities in the marketplace. Foot Pie is the brand that
operates the products in eco-friendly and reasonable quotes by targeting the field of
teenagers.
Vision - To offer to standardize qualitative, eco-friendly, and reasonable goods to the
consumer.
Mission - To hold a higher market share and wider term of the consumer base.
Objectives
 To increase business productivity
 To increase managerial profitability
Marketing tactics
 Product - Goods are termed as the physical item that involves values for the consumer.
Foot Pie offers goods for teenagers in terms of footwear and accessories and various
other eco-friendly goods to aged people at a reasonable price (Spreafico, and Russo,
2021).

 Price - Prices are termed as the value of goods in which consumers are willing to buy
them. Foot Pie offers qualitative and original goods that are eco-friendly by which
consumers are ready to buy them even at a higher cost.
 Place - Foot Pie offers products and facilities by open and physical stores and they also
utilize online promotion techniques for advertising their goods to a larger base of
consumers worldwide.
 Promotion – Promotional strategies utilized by managers to promote or advertise
managerial goods and facilities to their consumers. Foot Pie utilizes social and as well as
digital media platforms for spreading awareness about the goods by which they can
increase their productivity and profitability (Suhud, 2021).
Controlling and evaluation
Foot Pie consistently supervise their managerial functions and set benchmarks
accordingly. Selected management puts high efforts to accomplish those benchmarks in a
selected period.
CONCLUSION
From the above-mentioned report, it has been concluded that a business plan is a formal
document that contains detailed information about the company's goals and objectives and how
to achieve these goals within a specified period. It defines the nature and background of the
business, financial forecasts, and strategies for achieving goals. A business plan is a roadmap
that guides to run the company efficiently in a highly competitive business environment. There
are several sources of funding to fund business expansion. Organizations also implement
strategies and operational plans efficiently to achieve defined goals and objectives.

REFERENCES
Books and Journals
Bhatt, A.K., and et.al., 2021. Entrepreneurial Defiance of B-School students towards Espousing
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Duke II, J., 2021 Importance of identifying and analyzing business development needs for
economic survival and sustainable develop...
Hatane, E., Setiawan, C. and Angelina, F., 2021 IS CORPORATE REPUTATION
DETERMINED BY MARKETING ACTIVITIES?. DR. DY PATIL B-SCHOOL,
PUNE, INDIA, p.1.
John, J. and Thakur, R., 2021. Long term effects of service adaptations made under pandemic
conditions: the new “post COVID-19” normal. European Journal of Marketing.
Kamel, A.P.D.M.S. and Mohamed, A., 2021 The Integration Between Fashion Design Thought
Strategy and Consumer Behavior.
Kurnianta, B. and Dianawati, W., 2021. The Impact of Eco-Efficiency on Firm Value and Firm
Size as the Moderating Variable. Review of International Geographical Education
Online, 11(4).
Maduku, H. and Kaseeram, I., 2021. Success indicators among black owned informal Small
Micro and Medium Enterprises’(SMMEs) in South Africa. Development Southern
Africa, 38(4), pp.664-682.
Murzyn-Kupisz, M. and Hołuj, D., 2021. Fashion design education and sustainability: Towards
an equilibrium between craftsmanship and artistic and business skills?. Education
Sciences, 11(9), p.531.
Pajak, K., and et.al.,., 2021. Areas of small business development in Ukraine in the conditions of
European integration. Entrepreneurship and Sustainability Issues, 8(4), p.730.
Pareras, L.G., 2021. CREATION OF A START-UP: THE IDEA AND THE EVALUATION OF
THE OPPORTUNITY. Physician Leadership Journal, 8(2), pp.25-29.
Pitjatturat, P., 2021. The Role of Entrepreneurial Marketing Orientation on New Product
Development Performance: A Empirical Study of Michelin Guide Restaurant in
Thailand (Doctoral dissertation, Mahasarakham University).
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Technology. In International TRIZ Future Conference (pp. 115-126). Springer, Cham.
Suhud, U., 2021. Influence of Social Media Marketing, Electronic Word of Mouth and
Consumer Engagement to Brand Loyalty in Indonesia Grab Company. International
Journal of Business and Social Science Research, 2(2), pp.16-26.