This report discusses the importance of a business plan for a new business and provides an overview of a proposed business idea for Immuno Drinks. It covers PESTEL analysis, SWOT analysis, competition analysis, identification of target market, and marketing plan. The report also includes a marketing budget and references.

Starting a Business and Fundamentals of Marketing Assignment 1

Undertake simple research into a new market area and present the research, apply principles of marketing to a real-world case study, and produce certain basic elements of a business plan for a new business.

Discover business startup and marketing basics with Desklib's resources. Explore PESTEL, SWOT, competition, target market, and marketing plan.

Starting a Business and Fundamentals of Marketing - Desklib

Starting a Business and Fundamentals of Marketing

This report discusses the facts where Nestle can introduce a new product to the Sri Lankan market by the name of “Immune Boost” targeting the current pandemic situation. The report comprises of thorough analysis of the macro environment analysis of the chosen new market (Sri Lanka), identifying Opportunities and threats which leads to a market entry strategy analysis, customer segmentation analysis and a growth strategy using Porter’s generic strategies to practice at Nestle.

Leadership Management

Strategic Marketing Plan for Immune Booster

This article discusses the marketing planning process, PESTEL analysis, and marketing mix for Immune Booster soft drink. It also covers B2C and B2B market segmentation and targeting methods for the B2C market. The article is relevant to the Principles of Marketing course.

Design and Creativity

Principles of Marketing (Distinction Criteria) - Desklib

This report discusses the business plan for 'Energy Buzz', a herbal energy drink that enhances the immune system and memory of adults. It includes market analysis, customer segmentation, competitive analysis, skills analysis, funding options, resource planning, and vision for the business idea.

Enterprise and Entrepreneurship: A Business Plan for 'Energy Buzz'

Presentation of Data

This presentation discusses the process of identifying entrepreneurial opportunities and evaluating market potentials. It covers topics such as gap analysis, data interpretation, and data collection methods. The presentation also highlights the importance of market research for entrepreneurs. References are provided for further reading.

Makiling Integrated School

Identifying Entrepreneurial Opportunities

PowerPoint Presentation

This Business Development Plan provides an overview of Becka's Bakery and its new product offerings. It includes a situational analysis, competitor analysis, market segmentation, targeting and positioning, and financial plan. The plan focuses on introducing immunity booster cup cakes and bakery products to meet the changing customer preferences and increase sales.

Business Development Plan for Becka's Bakery

This report discusses the launch of PepsiCo's new product EVOLVE, a protein-based drink. It includes market and competitive industry analyses, marketing strategy, financial planning, and the role of entrepreneurship in various types of business enterprises.

Starting a Business and Fundamentals of Marketing

Strategic Marketing Plan for Immune Boosterlg...

Principles of Marketing (Distinction Criteria) - Deskliblg...

Enterprise and Entrepreneurship: A Business Plan for 'Energy Buzz'lg...

Identifying Entrepreneurial Opportunitieslg...

Business Development Plan for Becka's Bakerylg...

Business Plan for PepsiCo's EVOLVE Protein Drinklg...

Strategic Marketing Plan for Immune Booster

Principles of Marketing (Distinction Criteria) - Desklib

Enterprise and Entrepreneurship: A Business Plan for 'Energy Buzz'

Identifying Entrepreneurial Opportunities

Business Development Plan for Becka's Bakery

Business Plan for PepsiCo's EVOLVE Protein Drink