This project analyzes the strategic management of Primark, including Porter's five forces, PEST analysis, and recommendations for growth. It explores the intensity of competition, threat of substitutes, buyer power, power of suppliers, and the threat of new entrants. The project also examines the macro environmental factors affecting Primark's business and provides recommendations for gaining a competitive advantage. The analysis is based on theories and models such as Porter's five forces, Pestel analysis, and Ansoff Matrix.