Launching Stay Clear Herbal Face Wash in London - Business Strategies and Challenges

This report highlights the launch of Stay Clear Herbal Face Wash in London, targeting the citizens of Greenwich. The report covers the business start-up process, cosmetic industry profile, profit generation process, product differentiation, start-up business challenges, prospective customers, marketing mix, and competitor analysis.

INNOVATION AND
ENTERPRENURSHIP

Table of Contents
Executive summary:....................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business start-up process:...........................................................................................................1
Cosmetic industry profile:...........................................................................................................2
Profit generation process:............................................................................................................2
Product differentiation:...............................................................................................................3
Start-up business challenges:......................................................................................................3
Prospective customers:................................................................................................................4
Marketing mix:............................................................................................................................5
Competitor analysis:....................................................................................................................6
Sources of funding:.....................................................................................................................6
Approaches to protect business ideas:.........................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

Executive summary:
The start up company “Stay Clear” will launch a new cosmetic product “Clear herbal face
wash” in London. It will be targeting the citizenry of Greenwich by setting up the stores in
different areas of the market. Using the upgraded and latest techniques of marketing services,
company has the target to reach toward the focal point of the purchasers. The main aim of the
company is to make its good position by providing herbal products at reasonable prices and
survive calmly among the rivals and also giving them equal competition in the market.
The SC company will try to attract people by various innovative techniques to build
interest among them about its new product to launch and also maintaining its online presence
when it will be supplied to the customers. Door-to-door selling will also be done with opening
stores and online services, to make people aware about product's manufacture. Company will
look at the market and needs of the customers then on that basis it will offer its products and
services. The company will also soon have some more products like herbal therapy packs, soaps,
moisturisers etc. The products will be made from herbs that are either garden grown-up or
collected from general fields or woody areas when they are at their peak of matureness and the
concentration of active ingredients is advanced. Mission of stay clear company will be to make
herbal products that will improve, sooth and groom the users.

INTRODUCTION
Innovation refers to formation, improvement and execution of a new product. Process or
service, with the goal of upgrading skills, effectiveness, or competitive advantage. An
entrepreneur is a person who starts a new firm and bears the most of the dangers while reaping
the majority of the benefits. Entrepreneurship refers to the process of starting a business. The
entrepreneur is frequently portrayed as a creator of fresh ideas, products, services, and business
or operations. This report will highlight about the new launch of herbal face wash for people in
London as most of the individuals nowadays are concerned with the benefits of herbal products.
This report will give necessary information about how company is growing and making
strategies to build the product's place in the market among the people. It will be reflected
through the necessary steps taken in the report.
MAIN BODY
Business start-up process:
People are getting much conscious of the unhealthy effects of chemicals used in the
manufacture of regularly used products, mainly in skincare products. This consciousness is
increasing demand and trust among the people for natural products. So, on the basis of these
facts SC will be having its new launch of herbal face wash which will contain natural
ingredients, this will be going to bring natural revolution in chemical driven beauty brands
(Harnvanich, 2020 ). As the demand is rising day by day for herbal products, the company will
be putting more efforts to fix its great image among the customers by its various refreshing
products. SC's products are made of natural flowers and herbs and is very essential for all skin
types.
It will be available in various sized bottles and also in sachets so it will be available for
all category people to purchase it. It's pricing strategy will be moderate so it can benefit to the
more category of the citizens. The product can be found in its stores in Greenwich market, in
supermarkets and also online services will be provided to the people. It will also come in various
benefits of vitamin C, aloe and turmeric which will satisfy the customer on the first use and may
have the bigger market in London. The packaging will be attractive and will contain the particles

of original herbs inside every bottle and sachet, it will build trust in the customers that products
are genuinely good.
Cosmetic industry profile:
Cosmetic market is valued more nowadays and people are more conscious about their
skincare and also, they are eager to have the suitable products. Presently in London, along with
women, there is a rise in use of cosmetics among men in their daily routine, which complements
for growth of the cosmetic market (Hickson, and Darnell, 2021). The entire cosmetic industry
has fallen 20 to 30 percent in 2020 due to COVID-19. Cosmetic industry has moved up to be a
$532 billion industry and is going forward, according to the latest report from retail analytics
firm (BIRON, 2019). Mainly the herbal market is more targeted by the citizenry there, as people
have huge trust on the natural products rather than a chemical based cosmetic products.
Consumers, particularly women, choose to use the high-rated cosmetic products, which are
convenient and casual to use while travelling or attending social meetings.
Moreover, usage of the products which does not have any kind of negative effects on the
skin is in demand of the people. However, chemicals utilized in manufacturing of cosmetic
products can damage an individual's skin or other areas. In addition, utilization of cosmetic
products on the regular basis could be dangerous for skin. Continuous use of chemical product's
usage on skin can have the effects like pimples and blemishes on the skin. As demand for herbal
cosmetic is high in London, Sc company will be providing with the better products and can have
better sales in the market and gain more profit. SC will be providing the high range of herbal
face washes that can be used by both men and women with similar benefits to their skin.
Profit generation process:
Herbal cosmetic industry is developing in London at a high rate. The need for herbal
cosmetic production is provoked by changing lifestyles of the customers, increasing
consciousness among them regarding the damage caused to their skin after use of chemical
based cosmetic products, and exploding care among the people to look good ( Ócsai, 2021). Sc
company will be providing various good deals and quality assurance by its product.
The company will be giving offers on its products in the starting days of its launch to
attract more customers to come and purchase the product. Also, it will give the vouchers to the

customers which can maintain the regular coming back of the customers into the store. The
attractive packaging with different size sachets and bottles and low to high prises will bring up
more rush to the store, as it will allow all category people to get the benefit of the product. SC
will make sure that the customers build in trust to their brand on the first purchase, as they are
having creative techniques of marketing. The company will also be using the strategy of free
trial on first ten customers that will enter a store and provide them benefit of half payment of the
product on next two purchases to make them feel special and also have them soon in the store
again.
Product differentiation:
Prosperous business functions involves with knowing and interacting the unique
attributes of goods or company while reflecting the clear variations between that product or
company and its challengers. SC company's products will be different on its own as compared to
other company's products as it will have the benefits of herbs in the products which will not
harm people's skin and make them free from the dangerous side effects (Kearins, and Klyn,
2017). The company will not add any chemicals to the products and it will be totally natural.
SC company will be using unique strategies of marketing such as providing the free trial
of the products to its first ten online and offline customers. Also, its packaging and pricing will
be more attractive than other company's products. As the company will be providing the natural
products it can also be differentiated on its reliability and permanency for example, the herbal
face wash will have the longer stay period so the consumers will be buying that on this factor. It
will be having the slogan, like “make the skin clear and healthy” implies that the products will
be more effective than others. The design of the bottles and sachets will be more and more
attractive that it will clearly force the customers toward it. All these strategies can help the
company to grow faster in the similar market.
Start-up business challenges:
Every new business has to face few barriers. Some of its major elements includes the
money issue, Unless the company will be lucky and the cash will flow straight away, either from
sales or investors, money will be the issue earlier or in the future (Urbaniec, and Żur, 2021).
And if this issue hit a business the company will not be able to stay stable and it can lead to

delaying of essential progress like rolling out products, hiring important faculty, opening new
stores. The company will need capital to invest in evolution, selling and more. Another
challenge start-ups can have are the safety threats. Hackers are everywhere, and they can take
the advantage of loophole inside systems installed within a start-up firm. As SC organization
will be new and will also be providing online services and can also face security threats. The
informations like bank details, employee reports etc can be hacked and the business can face this
issue. One more important challenge is winning the trust of customers as they are the real force
behind any new business succession. SC company will need to work hard to be customer centric
company or else the company may have to experience difficulties in the path.
Prospective customers:
The prospective customers are the one who are interested in making a purchase, and have
the power to make buying decisions (Lancaster, and Massingham, 2017). SC company will be
providing herbal cosmetic products to its customers and will be targeting both men and women
in its marketing of the products. The product will be solving some major issue that these people
face in their daily skin care routine. As the company will be launching herbal face wash so it can
satisfy the people by solving their skin related issues like pimples, acne, uneven skin tone etc.
The company will be mainly choosing younger age groups as most of the skin problems
occurs to these age group people. Some individuals include the daily work routine and has to
attend official meetings on regular basis so the SC products will be handy and easy to use for
these individuals and will be giving lots of benefits to them and make them confident with clear
and fresh faces. Citizenry of London are more conscious with using the natural and herbal
products rather than using the chemical substance on their skin, so, SC products will attract them
towards their products as it contains natural ingredients in it, so it will be easy for the customers
to trust and buy the products without having any doubt on it. The company can have more sales
in summers as most skin related issues occurs in this season and people are in search of the
suitable products for their skin in this season. The SC company can also have the average sales
in winter as the product will keep the skin moisturised at that time.

Marketing mix:
Marketing mix is the set of actions, or techniques, that a company utilize to encourage its
brand or goods in the market. It contains 4P's including with product, price, promotion, place etc
(Harnvanich, 2020). The SC company deals in organic products which proves to be effective for
the citizenry and this will play an important role in fixing its position in London. It's 4P's are
reflected below:
Product: Product refers to a good or service that organization provide to its clients. Stay clear
herbal face wash will be launched in London, especially for the people who are conscious about
their skincare. It will be available in various sizes and in attractive recyclable bottles and will
have interesting brand labelling on it. Product will come in different types of goodness of
vitamin C, aloe etc.
Price: Price refers to the value customers give for the product. SC's product rating strategy is
market-oriented and cost level in each market indicate a set of elements such as competitive
surroundings, need for the products, customer buying power and others. As compared to other
products, SC company will be providing the low selling price at good quality and organic
products. So the customers will be satisfied while buying and will not think twice while
purchasing.
Place: Place refers to the area where company decides to sell or deliver their products. SC stores
will be found in Greenwich, and around more nearby areas. Customers can also be able to
purchase them from mini-market or food markets, and online too. Company will also be
focusing on various chain or market in order to attain higher level of marketing areas.
Promotion: Promotion refers to marketing the product through various mediums like
advertisements or putting hoardings in the city etc. The promotion of SC product will be done
through various kind of beneficial skincare ads. And also through various online websites. SC
will put its products in different attractive shelves in its stores which will gain attention of the
buyers who will enter the shop.

Competitor analysis:
A competitive analysis is a plan of action where a company determine its main
competitors and explore their products, sales, and selling strategies. By doing this, company can
make solid business plans that improves their strategies for growth. The first competitor for SC
company will be bloom town natural and organic products company as it has become one of the
most trusted products for the people nowadays (Krishnan, Singh, and Upadhyay, 2021). It can
give the tough competition to the company as its products include all organic stuffs with
biodegradable and recyclable packaging. Its main motive is to fight for the world's
environmental situations and biodiversity.
The team gives cruelty-free skincare and body products which are vegan and ethically
created, packaged in environmental friendly packaging. Its strengths and thoughts can retreat the
customers towards it. Its second competitor can be Awake organic company, Which deals in
plant-based products. The company wants to make the world little-bit better and more holistic.
Company's natural products prioritize less-waste practices, plant based solutions etc. Its specific
and unique technique can also give the tough competition to SC company.
Another competitor can be Evolve Beauty company which has the eco-friendly products.
The products are more loved for its organic skincare products like serums, creams etc. Evolve is
forwarding the beauty market into something healthier. Sc company will have to face some or
the other similar competitors in the market.
Sources of funding:
Any business needs money to begin depending on the nature of business, some of them
may require less capital to begin with, while other may need large investment to start their
business. Arrangement of such funds is the most challenging job for start-ups (Mallinguh, and
Zoltan, 2020.). There are two types of sources which will be attempted for the SC company for
its launch i.e. personal sources and equity funding.
In personal sources comes borrowing from friends and family:
Arranging money from the known people who are supportive to the business thought will
be faster and low-budget. Interests and refund terms, if any, may be much easier than a loan
taken from unknown person. At times unanticipated natural calamities may make it difficult to

manage the financial needs of the company. If the company desire funds from bank it can cost
extra fees in case of late payments. With the help of family and friends, the company feels
relaxed, and they can also take more time to return payments.
Sometimes it takes much time in returning funds to the family or friends as business may
have some or the other issues so it can damage the relations among the people.
Equity funding:
is a broad term which includes financing from friends and family by providing them few shares
in the company. In equity funding, if an entrepreneur is consenting to share ownership of
business, equity funding is one of the alternative of increasing funds. Company have fewer risk
with equity financing because company don't have any set monthly loan payments to make. On
the other hand it has disadvantages too, during well-fixed periods high amounts have to be paid
leading to addition in the worth of shares in the market and it leads to speculation.
-The SC company will go with the personal sources of funding, as when seeking a loan from a
credit union or bank, the interest charge makes sure the deal is profitable for the lender. If the
company borrow or take from friends or family, the welfare will favour the company rather than
someone else.
Approaches to protect business ideas:
It is very likely that business thought has few elements that company believe in to be
specific. These are also called unique selling points, and will give to differentiate company's
goods or services from its rivals. The companies business thought will be commercially very
essential and company should maintain them secure. Precious ideas of any business can be
protected using patents, trademarks, intellectual property and copyright legislation (Rocha, C.F.,
Mamédio, and Quandt, 2019). To SC company patent protection will help to lawfully prevent
from others to copy its product. A patent will provide the right for some time to exclude others
from using company's patented concept, without its permission.
Company can be legally list to a trademark or logo that will be uniquely identifying its
business service or trade good from those of their challengers. Registered trademarks are
lawfully secured, and it is illegal for anyone else to copy them. Copyright can also protect the

business ideas as copyright is a property right and the owner of the occupation can control the
usage of the work, subject to certain exceptions. The owner has the full right to prohibit or
authorize others to undertake these terms like, copy the work, execute the work, variety the work
accessible for others through various mediums etc.
Copyright gives outcome as soon as the work is placed on paper or other fixed medium
such as Internet etc. No security is given to thoughts while ideas are in a person's knowledge,
copyright rule defend the kind of expression of thoughts, not the ideas.
CONCLUSION
This report concluded innovation and entrepreneurship and about the business start-up
process of the entrepreneur. The report covered the funding sources and innovations that
company will take in use for the growth of its business. Also the process of generating profit is
also explained briefly, with reflecting how the company is different from other competitors. 4P's
of marketing mix along with the sources the business will taker help from in setting up has been
shown. It is reflected that how business will fix its place by having attraction in the people
towards its product.

REFERENCES
Books and Journals
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Ayurvedic Cosmetics MSMEs: Investigating Entrepreneur’s Cultural and Symbolic Capital.
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Harnvanich, E.A., 2020. Market Potential Evaluation for Local Herbal Extracts Used in
Skincare Through the New Product Development Process. PSAKU International Journal of
Interdisciplinary Research. 9(2). pp. 31-40.
Hickson, S.V. and Darnell, L.K., 2021. Enhancing Cognitive Function with Herbal
Supplements. Nurs Clin North Am. pp. 59-67.
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Orientations. In Ecologically Conscious Organizations (pp. 93-150). Palgrave Macmillan. Cham.
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Skincare Through the New Product Development Process. PSAKU International Journal of
Interdisciplinary Research. 9(2). pp. 31-40.
Kearins, K. and Klyn, B., 2017. The body shop international plc: The marketing of
principles along with products. In Greener Marketing (pp. 285-299). Routledge.
Krishnan, R., Singh, S.P. and Upadhyay, S.K., 2021. An Introduction to Plant
Biodiversity and Bioprospecting. Bioprospecting of Plant Biodiversity for Industrial Molecules.
p. 5092139.
Lancaster, G. and Massingham, L., 2017. Markets and customers: Market boundaries;
target marketing. In Essentials of Marketing Management (pp. 60-91). Routledge.
Mallinguh, E. and Zoltan, Z., 2020. Map of the existing research on business innovation,
funding, and policy framework. Journal of Entrepreneurship, Management and Innovation.
16(2). pp. 161-202.
Rocha, C.F., Mamédio, D.F. and Quandt, C.O., 2019. Startups and the innovation
ecosystem in Industry 4.0. Technology Analysis & Strategic Management. 31(12). pp. 1474-
1487.
Urbaniec, M. and Żur, A., 2021. Business model innovation in corporate
entrepreneurship: exploratory insights from corporate accelerators. International
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BIRON,B,2019. Beauty has blown up to be a $532 billion industry - and analysts say
that these 4 trends will make it even bigger.[online] Available through:
<https://www.businessinsider.in/retail/beauty-has-blown-up-to-be-a-532-billion-industry-and-
analysts-say-that-these-4-trends-will-make-it-even-bigger/articleshow/70149243.cms>