Launching Stay Clear Herbal Face Wash in London - Business Strategies and Challenges

INNOVATION AND
ENTERPRENURSHIP

Table of Contents
Executive summary:....................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business start-up process:...........................................................................................................1
Cosmetic industry profile:...........................................................................................................2
Profit generation process:............................................................................................................2
Product differentiation:...............................................................................................................3
Start-up business challenges:......................................................................................................3
Prospective customers:................................................................................................................4
Marketing mix:............................................................................................................................5
Competitor analysis:....................................................................................................................6
Sources of funding:.....................................................................................................................6
Approaches to protect business ideas:.........................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

Executive summary:
The start up company “Stay Clear” will launch a new cosmetic product “Clear herbal face
wash” in London. It will be targeting the citizenry of Greenwich by setting up the stores in
different areas of the market. Using the upgraded and latest techniques of marketing services,
company has the target to reach toward the focal point of the purchasers. The main aim of the
company is to make its good position by providing herbal products at reasonable prices and
survive calmly among the rivals and also giving them equal competition in the market.
The SC company will try to attract people by various innovative techniques to build
interest among them about its new product to launch and also maintaining its online presence
when it will be supplied to the customers. Door-to-door selling will also be done with opening
stores and online services, to make people aware about product's manufacture. Company will
look at the market and needs of the customers then on that basis it will offer its products and
services. The company will also soon have some more products like herbal therapy packs, soaps,
moisturisers etc. The products will be made from herbs that are either garden grown-up or
collected from general fields or woody areas when they are at their peak of matureness and the
concentration of active ingredients is advanced. Mission of stay clear company will be to make
herbal products that will improve, sooth and groom the users.

INTRODUCTION
Innovation refers to formation, improvement and execution of a new product. Process or
service, with the goal of upgrading skills, effectiveness, or competitive advantage. An
entrepreneur is a person who starts a new firm and bears the most of the dangers while reaping
the majority of the benefits. Entrepreneurship refers to the process of starting a business. The
entrepreneur is frequently portrayed as a creator of fresh ideas, products, services, and business
or operations. This report will highlight about the new launch of herbal face wash for people in
London as most of the individuals nowadays are concerned with the benefits of herbal products.
This report will give necessary information about how company is growing and making
strategies to build the product's place in the market among the people. It will be reflected
through the necessary steps taken in the report.
MAIN BODY
Business start-up process:
People are getting much conscious of the unhealthy effects of chemicals used in the
manufacture of regularly used products, mainly in skincare products. This consciousness is
increasing demand and trust among the people for natural products. So, on the basis of these
facts SC will be having its new launch of herbal face wash which will contain natural
ingredients, this will be going to bring natural revolution in chemical driven beauty brands
(Harnvanich, 2020 ). As the demand is rising day by day for herbal products, the company will
be putting more efforts to fix its great image among the customers by its various refreshing
products. SC's products are made of natural flowers and herbs and is very essential for all skin
types.
It will be available in various sized bottles and also in sachets so it will be available for
all category people to purchase it. It's pricing strategy will be moderate so it can benefit to the
more category of the citizens. The product can be found in its stores in Greenwich market, in
supermarkets and also online services will be provided to the people. It will also come in various
benefits of vitamin C, aloe and turmeric which will satisfy the customer on the first use and may
have the bigger market in London. The packaging will be attractive and will contain the particles